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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Trying to be agile and grow in an environment that feels ever more unpredictable? “We Such is the current business environment. These tsunamis have created a rapidly changing business environment. Strategy : Hunkering down only works in the short term. The long term requires sustainable growth.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans. The environment we live in is still highly volatile. Quieter work environments. Less stress.

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Managing Irregular Buyer Budgets in a Fluid Selling Environment

Mereo

Early this month I touched on the irregularities organizations are navigating internally and externally in terms of hybrid virtual and in-person interactions. Now I want to shed some light on another anomaly as the result of this fluid selling environment: buyer budgets and prolonged sales cycles. What is out of control? SEEK TO SERVE.

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Unifying projects and products: The power of program management in martech

Martech

This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Program managers play a vital role in maintaining strategic alignment, continuously assessing progress and adapting to changes in the business environment.

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Why Do People Fight in an Organization?

Biznology

Office politics are exhausting and expensive—in terms of both actual and opportunity costs. Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important?