KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. Only 3% of respondents said it wasn’t effective at all, suggesting that there is still room for improvement in terms of email utilization.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. They hate excessive emails, particularly if not personalized to their needs. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Engagement with email during this crisis was initially high, with engagement rates peaking at 27%,” wrote the authors of the report.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.

Budget Programs 106

Budget Programs Work Management Marketing Management Planning 106

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Reaching people by phone is difficult, and standard email marketing is less effective.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

JULY 23, 2018

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Segmentation essentially allows marketers to deliver more tailored messaging to customers, depending on their circumstances or behavior,” note the authors of the report.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

KoMarketing Associates

MARCH 7, 2019

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. On average, 31 percent of new subscribers continue to interact with marketers through their email marketing initiatives after 12 months. In the U.S.,

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

AUGUST 2, 2018

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

SEPTEMBER 18, 2018

Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. This indicates that more marketing emails are successfully reaching the inboxes of customers and prospects.

Marketing Report 121

Marketing Report Email Marketing Deliverability Advertising Benchmark 121

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. percent vs. 49.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. Get MarTech! In your inbox.

Enterprise Management 117

Enterprise Management Consulting Work Management Marketing Management 117

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

KoMarketing Associates

JUNE 29, 2017

Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. About 63 percent of marketers said they send promotional emails and newsletters, neither of which are usually contextualized or personalized.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Additionally, the majority of respondents (40 percent) believe that email effectiveness is “holding steady.”.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the obstacles to doing both email and SMS marketing well?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. Execution and Follow-Up: Before the Webinar: Utilize your email list, aiming for 400-500 attendees (or 200-300 for niche topics).

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? We’re like all right, so we got 10,000 email addresses this year. That’s why I interviewed Mathew Sweezey ( @msweezey ).

Linkedin 297

Linkedin Research Studies B2B 297

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Business email address Subscribe Processing. The post AI-powered martech: This week’s releases and research appeared first on MarTech.

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Marketing Email Engagement and Timing.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How do I get started?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. The Rising Effectiveness of Email Marketing. The same could be said for 60 percent of marketers who turn to email to generate revenue.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203