How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad.

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide.

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad.

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Most A/E/C firm leaders believe that trade shows are important, but truthfully, many come home wondering whether it was worth their time and money. Be strategic about what trade shows you attend .

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Measuring Trade Show ROI.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription.

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Four Email Marketing Sinkholes to Avoid

What Works - What Doesn't

I recently finished an email nurture campaign for a major software vendor. It included multiple emails across multiple streams for each step in the buyer’s journey (awareness, education, consideration and qualification.).

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? And what’s up with blog posts (side bar) in this email?

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How to build a Sales Lead Funnel

Direct Response Coach

Advertising campaigns … direct mail campaignsemail campaigns … search campaigns … PR campaigns … content marketing campaignstrade show campaigns … etc.,

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. What makes email media different from web ads?

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Want to Grow Your Podcast Audience? Focus on These Three Areas

ClearVoice

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Email campaigns. Consider email newsletter software to make the most of the analytics. Social media campaigns.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

So It’s Your First Day as the CMO…

DiscoverOrg

No, your outbound email campaign doesn’t count!). And if you’re at a conference or trade show, stop by and introduce yourself to every single customer on the floor! First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer.

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Video marketing’s multi-use versatility makes it a great investment

Biznology

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Perhaps you have a use for graphical elements in a new email, brochure, or online advertising campaign. Sign up for our emails here.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. You just acquired a list of names, phone numbers, and email addresses. Their direct dial or email address. Targeted displacement campaigns.

When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

At Oracle, we believe that marketers should not have to make a trade-off between the depth of capabilities offered by best-of-breed products and breadth of integrations available within marketing suites.

Blog: Event Outreach Best Practices for Marketers and Salespeople

Conversica

For example, an email marketing campaign can be used to nudge contacts to register for the event or to keep attendees up to date on your speaking sessions. And since the conversations are personalized, persistent and polite, results are much higher than traditional email campaigns.

10 Ways Your Small Business Can Attract More B2B Clients in 2019

Hatchbuck

While your competitors may be remarketing to potential clients with impersonal emails, you’ll leave a stronger impression by sending a sleek brochure, postcard, or gift. Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. Entice potential customers to your booth with an email campaign beforehand, and be sure to nurture your visitors after the event. Do you feel like you’re always fighting an uphill battle to make the sale?

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

The Engineering in Motion Engineering360.com video email campaigns, according to Zander, earned: 36% email open rate. HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free. SupplyHouse: Trades Built on Pride.

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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

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How to Use Behavioral Data for Triggered B2B Emails

PureB2B

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. Trigger Email Campaigns Based on Behavioral Data. Post-purchase Email.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

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A Peek Inside 6 Successful Membership Sites

Ontraport

Once the membership is purchased, the friends receive a follow-up series of emails, beginning with an email informing them that their friend bought them a gift. “We’ve They also email weekly “action challenges” and reminders of new content that’s to come.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign.

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Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation

Event Marketing: How a technology start-up made a trade show splash booth-free. B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns. Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one.

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. Some — in fact, most — prefer email.

The Beginner’s Guide to Brand Activation

Zoominfo

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. And, yes, you are her valet for the entire campaign. Sign up for our emails here.

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The most successful engagement tactics during the past year were in-person events (76%), lead nurture campaigns (58%) and webinars (58%), unchanged from the prior year. Content syndication is a way to reach people whom you can’t email directly.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups.