New Technologies Drive Trade Show Marketing Productivity
APRIL 13, 2020
How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. The industry weathered 9/11, when everyone thought the trade show was a goner. The post New Technologies Drive Trade Show Marketing Productivity appeared first on Biznology.