New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. The industry weathered 9/11, when everyone thought the trade show was a goner. The post New Technologies Drive Trade Show Marketing Productivity appeared first on Biznology.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve. Is the purpose of the email to make your customers aware of a current promotion or is it building a relationship between you and the recipient? Starting with these two tips can make a difference for your next email campaign, but you shouldn’t stop there.

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When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you. Industries with more at stake than our trade shows are moving to a near-term new normal that does not involve butts in seats. Maybe work on your email campaigns.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists.

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Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1

SmartBug Media

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles. So, what do you do when the trade shows you’ve grown dependent on for leads are now virtual, or worse, canceled altogether?

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Once you begin collecting brochures and people start asking if you want a margarita, or to enter a drawing to win an Apple Watch or the latest micro-thin tablet, you might start losing sight of the focus of the trade show. Now picture yourself inside the booth at a trade show. Email campaign.

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Once you begin collecting brochures and people start asking if you want a margarita, or to enter a drawing to win an Apple Watch or the latest micro-thin tablet, you might start losing sight of the focus of the trade show. Now picture yourself inside the booth at a trade show. Email campaign.

Speeding Up Email Production Workflows: How-Tos & Trade-Offs

Modern Marketing

It generally takes about two to three weeks to create, approve, and send a marketing campaign. While there are absolutely ways to reduce the time you spend on email production, each comes with a trade-off that might put your email program on thin ice. You may find some of the trade-offs more acceptable than others. Email Planning & Analytics. However you do it, this is where you take insights and turn them into a plan for a particular campaign.

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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Most A/E/C firm leaders believe that trade shows are important, but truthfully, many come home wondering whether it was worth their time and money. Be strategic about what trade shows you attend .

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming. Continue reading to learn how to stand out at a trade show. However, it’s a vital component of trade show success.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent.

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How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. This checklist includes items that would be applicable if you were attending a marketing event OR if you were supporting your sales team at a trade show. Picture this.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. As with any other marketing campaign, the only way to gauge the financial success of an event is to track your ROI.

Four Email Marketing Sinkholes to Avoid

What Works - What Doesn't

I recently finished an email nurture campaign for a major software vendor. It included multiple emails across multiple streams for each step in the buyer’s journey (awareness, education, consideration and qualification.). It can also take attention from fine-tuning your emails so they generate interest, leads and sales. Get sign-off on all this from the decision makers and communicate it to everyone who will edit or input the emails into your MA tool.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. and EMEA markets, for B2C and B2B campaigns.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We also spend some time talking about the emails we hated and those that could be improved.

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How to build a Sales Lead Funnel

Direct Response Coach

Advertising campaigns … direct mail campaignsemail campaigns … search campaigns … PR campaigns … content marketing campaignstrade show campaigns … etc., Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts.

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How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Collect Emails for Marketing. Email Courses.

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Like real-time conversations, we can’t bore the recipients of our emails by talking about ourselves all the time – we have to discuss what they care about.

When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

At Oracle, we believe that marketers should not have to make a trade-off between the depth of capabilities offered by best-of-breed products and breadth of integrations available within marketing suites. There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites.

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it. What makes email media different from web ads?

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A B2B Website in the Age of COVID-19

BOP Design

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Tactics like cold calling, cold emailing, direct mail should also be explored.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. reports which recruitment marketing channels have performed the best for associations (trade and professional). Here are the three member acquisition tactics that worked best for both trade and individual associations. Email. Email came in as the second-best way to improve member acquisition.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?

3 Reasons Your Customer Acquisition Cost Is Too High (and How to Lower It)

SmartBug Media

Leads don’t just magically appear—time, budget, and effort went into securing leads, and it’s important to factor in this cost before calling a campaign a success. Campaign budgets. If it is a paid campaign, the cost per click (CPC) and total ad spend. Congratulations!

Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

All too often brands think that a business writer is the “jack of all trades” writer. PR training, solutions, and integrated campaigns . Inbound, content, and email marketing . Marketing campaigns: retargeting, remarketing, advertisement, influencer marketing .

10 Ways Your Small Business Can Attract More B2B Clients in 2019

BenchmarkONE

While your competitors may be remarketing to potential clients with impersonal emails, you’ll leave a stronger impression by sending a sleek brochure, postcard, or gift. Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. Entice potential customers to your booth with an email campaign beforehand, and be sure to nurture your visitors after the event. Do you feel like you’re always fighting an uphill battle to make the sale?

Video marketing’s multi-use versatility makes it a great investment

Biznology

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Perhaps you have a use for graphical elements in a new email, brochure, or online advertising campaign. Your video and the external assets used to make it can now apply to email campaigns, presentations, trade show displays, customer support material, blog posts, social media campaigns, and more.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on your marketing functions: Email Marketing. Are you doing email marketing? Supporting Sales Based On Marketing Functions: Email Marketing. Even though Marketing does email marketing, sales reps are doing email marketing campaigns on their own.

Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing. Email marketing allows you to quickly reach more people without using more of your time, so you can focus on the good stuff – like, serving customers, making money, and other ways you love to build your business. The problem is, most people who desire to add email marketing to their list of inbound activities don’t have an audience. Introduction.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. If a print publication has a circulation of 5,000 instead of 50,000, or a digital trade site gets 10,000 new visitors per month and not 100,000, that’s ok if it’s a good fit for your products and services. B2B PR includes more options than making the print pages of a trade journal.

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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. If a print publication has a circulation of 5,000 instead of 50,000, or a digital trade site gets 10,000 new visitors per month and not 100,000, that’s ok if it’s a good fit for your products and services. B2B PR includes more options than making the print pages of a trade journal.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

For instance, online businesses that ask for an email address in exchange for a newsletter subscription or download must now include a data consent check-box: There’s a lot at stake here, and your business is always being watched. ” Campaign Monitor.

How to Use Behavioral Data for Triggered B2B Emails

PureB2B

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to provide a personalized experience. Trigger Email Campaigns Based on Behavioral Data. Lead Nurturing Email. Post-purchase Email.

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

The Engineering in Motion Engineering360.com video email campaigns, according to Zander, earned: 36% email open rate. HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free. SupplyHouse: Trades Built on Pride. SupplyHouse.com launched a user-generated content campaign, Trades Built on Pride , to honor tradespeople and the work they do every day. This post was co-written by Shopify’s Casandra Campbell.

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Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups.