Optinmonster

MARCH 27, 2024

The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel. And they use that data to contact people with generic messages in hopes of making sales. Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Whether it’s just an email or more detailed information, you have control.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Whether it’s just an email or more detailed information, you have control.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 122

Deliverability CAN-SPAM Lead Scoring Lead Ranking 122

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 26, 2020

They uncovered that: 89 percent of B2B marketers agree that data quality is increasingly important to sales and marketing. 49 percent are not confident in their marketing and sales data and think it’s time for a new solution. Modern sales and marketing is reliant on more than just data gathering.

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Zoominfo

OCTOBER 13, 2023

There are six ways to meet the lawful basis requirement : Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another. Emailing existing customers is permissible if the conditions of the UWG are met.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Launch Marketing

JANUARY 3, 2024

While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. When lead or contact records have inaccurate, incomplete or outdated data, it can limit the functionality and effectiveness of the robust features in a marketing automation platform.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Martech

MARCH 11, 2024

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

FEBRUARY 23, 2021

Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. This type of intelligence doesn’t necessarily bring large quantities of leads, but it helps target better quality leads. The sales funnel – Engage with leads at every stage (after audience segmentation).

Account Based Marketing 195

Account Based Marketing Work Management Marketing Management Top of Funnel 195

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

PureB2B

MAY 30, 2022

Want to build targeted lists of pre-qualified leads? In this guide we’ll show you the benefits of using B2B data, and the best methods to source, cleanse, validate, and store your data. Business-to Business Data, often referred to as B2B Data, is information that can be used to help power your marketing and sales campaigns.

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Only B2B

APRIL 14, 2021

It helps the marketer to get precise decision-making ability on any of their marketing campaign. Incomplete contact records, simply say – you are wasting your time and resources on the leads who will not respond to your messages. Let’s find out how, database cleansing can power up your marketing campaign performance.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale? Competition.

Marketing AI 122

Marketing AI Marketing Attribution Work Management Marketing Management 122

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

FEBRUARY 9, 2024

Moreover, by leveraging high-quality data, GTM teams can make informed decisions, optimize their sales pipelines , and drive revenue growth. It encompasses various practices such as data collection, validation, cleansing, standardization, and governance aimed at maintaining the integrity and reliability of B2B data throughout its lifecycle.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

Moreover, by leveraging high-quality data, GTM teams can make informed decisions, optimize their sales pipelines , and drive revenue growth. It encompasses various practices such as data collection, validation, cleansing, standardization, and governance aimed at maintaining the integrity and reliability of B2B data throughout its lifecycle.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52