17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Given the rate of adoption for email segmentation, it may still be predominantly manual.

Email 199

The Definitive List of Black Friday SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

List 195

The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

List 195

Email Marketing Conversion Rate Comparison

PureB2B

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to your competitors and other businesses in your industry. How to Calculate your Email Conversion Rate.

Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Did you know engagement rates for branded Facebook Pages have declined by more than 20% since last year? Search is social.

7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. Include Social Sharing Options. Open rate.

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100+ B2B Marketing Statistics You Cannot Miss!

Valasys

Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). Social Media Marketing.

B2B Metrics For Upleveling Your Marketing Campaigns

LeadCrunch

What’s more, B2B marketers are becoming increasingly reliant on the power of social media to connect with brand marketers and brand decision makers. With consumers spending just under two hours per day on social media, B2B companies know they have to meet prospects where they already live: on social-media platforms. Often, B2C marketing initiatives involve deploying mass campaigns across several platforms in the hopes that consumers will convert.

B2B Metrics For Upleveling Your Marketing Campaigns

LeadCrunch

What’s more, B2B marketers are becoming increasingly reliant on the power of social media to connect with brand marketers and brand decision makers. With consumers spending just under two hours per day on social media, B2B companies know they have to meet prospects where they already live: on social-media platforms. Often, B2C marketing initiatives involve deploying mass campaigns across several platforms in the hopes that consumers will convert.

10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself.

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Your Complete Guide to Measuring Email Marketing Success

Hubspot

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks.

Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

V12 Data

EMAIL. Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. About 3 in 5 consumers check their email on the go and 75% of Americans say they use their smartphones most often to check email. Fluent) Not optimizing emails for mobile is simply no longer an option. SmallBizTrends) Marketers should consider adding more video to their email campaigns.

Adding Marketing Automation to your Digital Mix

Modern B2B Marketing

A digital mix can include blogs, social networks, video channels and/or websites. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Email integration.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 ” Business users sent and received on average 121 emails a day in 2014, and that is expected to grow to 140 emails a day by 2018.

How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Next, you should also be tracking your ROI across all the B2B marketing campaigns that you’re conducting. With PPC campaigns and other digital strategies, you’ll probably find this easy. That said, you should always try to peg your campaign to some sort of quantifiable goal or KPI.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Master your marketing campaigns with the Free UTM Builder! This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. With PPC campaigns and other digital strategies, you’ll probably find this easy. Bounce rates.

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Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. Trusted emails have lower bounce and unsubscribe rates.

The 4-Hour Marketing Workweek

Hubspot

Social sharing buttons, for example, will help increase the reach of this landing page. Do Some Email Marketing - 30 Minutes. You can get more leverage from your lead gen offer if you incorporate it into your email marketing. Set Up Your Social Sharing - 30 Minutes.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. emails). Social Marketing.

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9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Determine Email Frequency. Are you emailing your list too much -- or not enough?