Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. This means that anyone can lay the groundwork for a successful cross-promotion campaign by Establishing a well-known brand. That way, you’re prepared to launch the perfect marketing campaign. Start with a plan.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation? Let’s get started!

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Social proof or case studies. Gaudio’s sales emails receive: 36.3%

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) to evaluate the impact of your social media campaigns. to assess the effectiveness of your email campaigns.

Paid Content 86

Paid Content Acquisitions Cost per Acquisition Marketing AI 86

BOP Design

AUGUST 11, 2021

While you don’t need to chase every shiny new marketing channel, it’s important to remain open to new marketing channels. Consider email marketing if you have less tradeshows this year, or consider social media ads if you can’t get prospects through cold calling. Create or Join a Network of Other Leaders in Your Industry.

Tips 126

Tips Work Management Marketing Management Cold Calling 126

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Some paused their campaigns. Re-evaluate Your Marketing Strategy.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Atomic Reach

FEBRUARY 12, 2019

All the channels (SEO, ads, social media) have machine learning algorithms that surface content that people click on at a higher than expected rate. These are the top 1-3% of campaigns where something about the content is very catchy. People prefer messaging to email and messaging gets 80% open rate compared to 20% in email.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Are We Ready to Improve/Add Email? Do we have a content strategy in place?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Read next: Study finds iOS 15 is inflating email open rates.

Privacy 117

Privacy Advertisements Advertising Tips 117

SmartBug Media

AUGUST 17, 2022

Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network? Taking the time to sit down and recap the answers that you’ve found to your question will help you with the next step: Creating a minimum of three actionable new strategies to try, learnings to apply, and so on, to your next campaign.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. These few words matter a lot.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. It captures phone numbers, titles, addresses, social media profiles and more.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. The Power of Email Marketing. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Unique amongst all other social networks, LinkedIn is purely business-related. What are your InMail open rates?

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Social channels.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SmartBug Media

JULY 31, 2023

Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network? Taking the time to sit down and recap the answers you’ve found to your question will help you with the next step: creating a minimum of three actionable new strategies to try or learnings to apply to your next campaign.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Porch Group Media

OCTOBER 24, 2022

However, one channel has withstood the test of time and that is email. Did you know that the first email was sent in 1971 ? The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Lattice

OCTOBER 9, 2015

We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. When planning new video campaigns, we map everything back to the funnel. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. How to Calculate your Email Conversion Rate.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. These few words matter a lot.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. How to Calculate your Email Conversion Rate.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Valasys

JANUARY 21, 2020

Mary Beth Parks, former Senior Vice President, Global Marketing, Hilton Worldwide conjures how technology can boost marketing endeavors: “Great campaigns result from collaboration, and technology should help support that collaboration. Modern B2B buyers expect marketing emails to be uniquely tailored to their needs.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

New North

MAY 8, 2023

Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Purchasing email lists is linked to several issues that could harm your email marketing initiatives.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. What is social commerce?

Social Media 98

Social Media Rules Media Click Rate 98

Convince & Convert

JULY 24, 2015

Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. It also means setting the appropriate expectations around email frequency and content. They are the foundation of email relationships as well. Respectful. Functional.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145

LeadSquared

DECEMBER 2, 2020

There may be times when you try your best, but your website or campaigns do not generate an adequate amount of leads, or the lead -quality is not as per your expectations. So, building the right B2C lead generation strategy and ensuring that every part of your campaign follows the set approach is critical for companies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52