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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

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An Ultimate guide for creating a curated email newsletter for your business

Scoop.it

Email remains the most effective channel to boost business profitability and enhance the brand reputation. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. These newsletters can be sent at a predefined cadence like weekly, monthly, and quarterly.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

It’s the set of actions that turn an organic visitor into someone who might become your customer. Create Content Upgrades and Gated Content Offering content upgrades is one of the most effective ways for email marketing lead generation. That’s why they’re such an effective strategy for email marketing lead generation.

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6 Tips for Increasing Engagement With Your K12 Newsletter

BenchmarkONE

Sending their district’s email newsletters is like posting a billboard in the middle of a vast desert. School newsletters are meant to share important, time-sensitive information. Your K12 newsletter doesn’t have to be a lonely, unnoticed billboard in an unresponsive desert. No response, no engagement.

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27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.