Marketing Insider Group

APRIL 10, 2023

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Query efficiency” is a high-level measure of search intent. And that begins with sharp, flexible PPC strategies.

PPC 281

PPC Paid Content eCommerce Allocation 281

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. How Do You Answer ‘What Is The ROI of Content?’ Then go about addressing each of these 3 components of ROI.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SalesIntel

MARCH 3, 2023

With ABM strategies evolving, today we can group them into two types: Acquisition metrics An acquisition metric will help to measure a system or standard for acquiring new clients, customers, and accounts. By providing clients with a valuable asset, it’s possible to center measurement around potential client growth over time.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. “The lack of confidence results from a perception that there is simply too much data and too many channels out there, making it difficult to capture and measure all relevant data.”

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Marketing Insider Group

JULY 7, 2020

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. So, which metrics matter the most in terms of ROI?

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

SmartBug Media

APRIL 9, 2019

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. Here’s what I look at to determine the effectiveness of inbound campaigns: How Visitors Reached the Campaign.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. The ultimate measure of your success lies in your ability to produce outcomes that fuel the expansion of your enterprise. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 135

ROI Process Personalization Lead Ranking 135

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. The challenge is not just creation but also effective connection and measurement.

ROI 115

ROI B2B Work Management Guidelines 115

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work?

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ViewPoint

NOVEMBER 7, 2018

Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return. Of course, proving ROI was for many years difficult in spite of Claude C. The causes and effects have been analyzed until they are well understood. But times are a’changin’, albeit slowly.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. They have the flexibility to adapt quickly to changing customer needs and can glean valuable insights from their customers, allowing for a more personalized and effective customer-centric approach. There are solutions.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. Then, measure the key drivers that attract the right audience to your content. Far from it.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Do you want to keep your audience engaged, too?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. The goals you set need to be measurable.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

The Marketing Blender

FEBRUARY 13, 2024

Additionally, digital advertising is leveraged to generate leads and reach the target audience effectively. Focusing on these objectives enables effective measurement of success and informed decision-making. Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Infusing storytelling into your content marketing is the way to create effective content that resonates with your buyers. Take Nike for example.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316