Sat.Nov 23, 2019 - Fri.Nov 29, 2019

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google.

Effective Content Marketing for B2B Companies: What Will it Take to Succeed in 2020?

Convert

As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person.

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How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs).

What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can.

Oracle

What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy.

PR 177

More Trending

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature.

Trends 213

5 Lead Management Best Practices That Build Account-Based Marketing Success

Oracle

Originally published at: [link]. Lead generation and lead management both play an equally important role in fueling the revenue engine for your business.

How To Streamline App Workflow

Biznology

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club.

Review 158

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.

Trends 284

Build Your Conversational Case to Better Serve Your Customers

Oracle

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Tamsen Webster as our expert On the Fly this week!

Case 208

Survey: 47% of Marketers Only ‘Somewhat Successful’ At Achieving Goals Customer Experience

KoMarketing Associates

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place.

Tech Tips to Improve Your Client Communications Strategy

Biznology

Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are not enough to keep them satisfied.

Tips 121

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies.

Design 256

Modern Marketing Blog Influencer Series: Building Your Dream Martech Stack - Success Over the.

Oracle

In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones.

Build 194

LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements.

Top 20 Graphic Design Trends to Look Out for in 2020

Bannersnack

We’ve all encountered design trends. The kind that inspire you and the kind that make you question how they even became trends. Like beveled and embossed everything in the 90s—that was never a good idea. Or comic sans. Or worse, intense drop shadows.

Design 114

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Grow Your List for Free with ConvertKit Landing Pages & Forms

ConvertKit

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use.

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Oracle

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. That’s because these subscribers are at the very top of the Email Audience Potential Pyramid.

Opt-in 171

Build Your Business Online with an Expert SEO Company

Webbiquity

Guest post by Michael Holder. Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ?

SEO 155

The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Marketing to C-suite Executives

Hinge Marketing

It was late one Tuesday afternoon when my office phone rang. I braced myself for another annoying cold call. It would be the fifth or sixth of the day—I’d lost track. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us.

Tapping into the Experience Economy - Trends and Best Practices with Dan Gingiss

Oracle

Originally published at: [link].

40 Merry and Bright Holiday Marketing Design Examples

Optinmonster

Is your holiday marketing getting a little stale? Your holiday marketing design can make a big difference in whether your holiday sales sink or soar. But sometimes creating the perfect design is harder than catching Santa sneaking down the chimney.

Understanding Your Most Valuable Marketing Channel: The Power of an Email Subscriber

Litmus

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.