Sat.Nov 23, 2019 - Fri.Nov 29, 2019

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google.

Effective Content Marketing for B2B Companies: What Will it Take to Succeed in 2020?

Convert

As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person.

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs).

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

SEO 199

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements.

More Trending

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.

Trends 204

Build Your Business Online with an Expert SEO Company

Webbiquity

Guest post by Michael Holder. Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ?

SEO 130

Survey: 47% of Marketers Only ‘Somewhat Successful’ At Achieving Goals Customer Experience

KoMarketing Associates

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place.

Squash the Beef! How Marketing Automation Can Help Bring Sales and Marketing Together

Act-On

Let’s explore how marketing automation can help bring sales and marketing together to create amazing campaigns with key insights throughout the customer journey. Marketing Automation Sales and Marketing Alignment

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies.

Design 199

What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can.

Modern Marketing

What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.

Design 173

Tech Tips to Improve Your Client Communications Strategy

Biznology

Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are not enough to keep them satisfied.

Tips 104

Grow Your List for Free with ConvertKit Landing Pages & Forms

ConvertKit

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature.

Trends 175

Build Your Conversational Case to Better Serve Your Customers

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Tamsen Webster as our expert On the Fly this week!

Case 176

How To Streamline App Workflow

Biznology

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club.

Review 104

The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

List 82

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

Engagio

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account.

5 Lead Management Best Practices That Build Account-Based Marketing Success

Modern Marketing

Originally published at: [link]. Lead generation and lead management both play an equally important role in fueling the revenue engine for your business.

40 Merry and Bright Holiday Marketing Design Examples

Optinmonster

Is your holiday marketing getting a little stale? Your holiday marketing design can make a big difference in whether your holiday sales sink or soar. But sometimes creating the perfect design is harder than catching Santa sneaking down the chimney.

4 Content Experiences That Keep On Giving

Content Marketing Institute

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketing is Empathy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. So much is written about how to instill empathy into marketing. A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy.

Modern Marketing Blog Influencer Series: Building Your Dream Martech Stack - Success Over the.

Modern Marketing

In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones.

Build 164

Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy.

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

Content Marketing Institute

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Marketing to C-suite Executives

Hinge Marketing

It was late one Tuesday afternoon when my office phone rang. I braced myself for another annoying cold call. It would be the fifth or sixth of the day—I’d lost track. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us.

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Modern Marketing

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. That’s because these subscribers are at the very top of the Email Audience Potential Pyramid.

Opt-in 151

Uplevel Your Tech Stack in 2020 with Sales Enablement

Seismic

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year?

Sales 73