Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query.

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Effective Content Marketing for B2B Companies: What Will it Take to Succeed in 2020?

Convert

As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information upfront and are less likely to make a spur of the moment decision. The thing is: That makes it.

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How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs , knowledge of these concepts is especially important.

Copyright 284
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A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. That’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending.

SEO 283
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Streamline App Workflow

Biznology

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewin

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4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%.

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Build Your Business Online with an Expert SEO Company

Webbiquity

Guest post by Michael Holder. Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ? If you are thinking about hiring an SEO specialist, there are numerous factors to consider. Image credit: Gerd Altmann on Pixabay.

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How to Use Personalization and Automation for Small Business Growth

The Daily Egg

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].

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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute.

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Grow Your List for Free with ConvertKit Landing Pages & Forms

ConvertKit

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If any aspect of your demand generation plan doesn’t work accordingly, you will not be able to see the result that you need.

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Marketing to C-suite Executives

Hinge Marketing

It was late one Tuesday afternoon when my office phone rang. I braced myself for another annoying cold call. It would be the fifth or sixth of the day—I’d lost track. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us. And by “partner,” they mean writing them a check for whatever they are selling.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

Content Marketing Institute

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute.

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How to Establish a Healthy Work-From-Home Routine

ClearVoice

There are numerous pros with working from home — like wearing hideous, cat-hair-covered sweatpants and dodging soul-sucking commutes. The cons? Procrastination and overwork. When you’re a freelancer, you are your own boss. You decide your direction and your fate. There is no one to blame, no one handing out gold stars. You must continually find work and keep your pipeline healthy.

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6 Best Strategies for Targeted Lead Generation

Only B2B

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form is not enough. You will require various tools in your toolbox for enough lead generation to make your business profitable. We have put together 6 strategies in this article that will help you to target lead generation effectively.

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Bringing Technology to the Forefront of the B2B Customer Experience

Martech Advisor

Most B2B leaders say customer experience (CX) is crucial to their strategic priorities, but the majority have no direct influence over it. To fix this, B2B leaders need to understand how and why communication skills, organizational flexibility and a customer-first culture enable B2B companies to continually adapt to customers’ ever-changing needs.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Content Experiences That Keep On Giving

Content Marketing Institute

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that. Continue reading → The post 4 Content Experiences That Keep On Giving appeared first on Content Marketing Institute.

Content 115
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Marketing is Empathy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. So much is written about how to instill empathy into marketing. A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy. In my experience marketing is empathy. They are synonymous in business.

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10 Lead Generation Best Practices and Examples

Only B2B

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. How to Quickly Build Email Marketing ListsAs a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business.

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The Role of Structured Data in SEO Success

Martech Advisor

The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO.

SEO 111
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 20 Graphic Design Trends to Look Out for in 2020

Bannersnack

We’ve all encountered design trends. The kind that inspire you and the kind that make you question how they even became trends. Like beveled and embossed everything in the 90s—that was never a good idea. Or comic sans. Or worse, intense drop shadows. Nonetheless, trends are drivers of growth and a means of educating creatives […].

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What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Content Marketing Institute

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading → The post What This Agency Did to Rank Its Blog at the Top of Google (Case Study) appeared first on Content Marketing Institute.

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7 Lead Management Strategy Best Practices

Only B2B

Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. We will not deny the fact that an acquisition of a new lead is expensive and by expensive we mean around 6 to 7 times more expensive as per research.

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Optimizing Images for SEO

Brightedge

Why do you need optimized images? Page speed, performance, user experience, and mobile to name just a few: Heavy images slow down your site, plain and simple. And speed is very good for SEO. Customers expect website pages to load nearly instantly. In fact, 53 percent of customers will click off mobile sites that do […]. The post Optimizing Images for SEO appeared first on BrightEdge SEO Blog.

SEO 101
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Writing the Perfect Customer Feedback Survey Invitation

Genroe

Getting high response rates for your customer feedback survey starts with creating an effective customer feedback survey invitation. You need an initiation body that makes people want to start the survey. The invite doesn’t have to be long and complex. In fact it should be short and to the point but to be most effective […]. The post Writing the Perfect Customer Feedback Survey Invitation appeared first on Genroe.

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What to Consider Before Launching a Membership Site

Ontraport

Whether you’re an entrepreneur with an established customer base, a blogger with a strong following, or an educator with valuable insights to offer, adding a membership site component to your business can help you earn more money and use your time more efficiently. While membership sites come with plenty of benefits, such as recurring revenue and unlimited opportunities to scale, getting started can be overwhelming — so much so that more entrepreneurs entertain the idea of creating a membership

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7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. This is wrong! When you don’t market your business, people might think you are out of business or if you are a start-up, people will not know if you even exist.

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