Hinge Marketing
JULY 6, 2022
High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Even the almighty referral has been in steady decline for years. And the COVID pandemic has only accelerated the market’s transition to the digital arena.
nDash
JULY 7, 2022
It’s an age-old paradox, personified in dozens of media, theorized since the 60s, and striking fear in the hearts of industry experts everywhere. Robots will take our jobs!! And, in some instances, the unease is warranted. AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example.
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PureB2B
JULY 7, 2022
Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. To level the playing field, you need to fight fire with fire. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.
SmartBug Media
JULY 6, 2022
Inbound marketing is a great methodology that can empower your business to succeed. If your company has adopted this framework, you’ll want to find the right inbound marketing software to support your inbound marketing efforts.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 6, 2022
As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
JULY 5, 2022
The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere. A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g. leads, accounts, or contacts) Features to
Roketto
JULY 6, 2022
A writer is a writer, right? Not so fast. Would you say that a journalist is the same as the author of a book? A scriptwriter? Didn’t think so.
KoMarketing Associates
JULY 7, 2022
As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type.
Search Engine Journal
JULY 2, 2022
Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandwatch Marketing
JULY 6, 2022
With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. You can plenty of this with Twitter search.
The Daily Egg
JULY 4, 2022
Social media can be a real time waster if you don’t have the right systems to manage it. Everything happens so fast. The post Hootsuite Alternatives appeared first on The Daily Egg.
Oktopost
JULY 4, 2022
Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible.
ClickZ
JULY 7, 2022
When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. However, even before the emergence of ‘BookTok’ in 2020 – where (teenage) influencers are racking up billions of views – Penguin Young Readers, also known as Penguin Teen, was building out its brand on the platform.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JULY 8, 2022
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.
The Daily Egg
JULY 5, 2022
As each day brings another story about cybersecurity threats like DDoS attacks and phishing, ecommerce security is getting more important than ever. The post The Complete Guide to Ecommerce Security appeared first on The Daily Egg.
Content Marketing Institute
JULY 8, 2022
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).
Oktopost
JULY 6, 2022
Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s never been a better time than now to make employee experience a priority. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
JULY 5, 2022
As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.
The Daily Egg
JULY 4, 2022
Ecommerce has become a popular and accessible way for people of all ages to make money online. It’s fast, easy, and can. The post The Complete Guide to Ecommerce Website Design appeared first on The Daily Egg.
Only B2B
JULY 7, 2022
Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Prospecting is no easy task, as any professional B2B marketer would attest. Accessing the proper high-quality connections requires a lot of work and dedication from a firm, even with the help of tools like LinkedIn’s Decision Maker Insights Report, which examin
CopyBlogger
JULY 7, 2022
In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JULY 6, 2022
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
Launch Marketing
JULY 6, 2022
As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever.
The Daily Egg
JULY 8, 2022
It’s easy to find project management software, but finding the right kind for your business is another story. Kanban and scrum offer. The post Kanban Vs. Scrum appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
JULY 7, 2022
There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.
DivvyHQ
JULY 8, 2022
What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!
PureB2B
JULY 6, 2022
A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input.
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