Sat.Jul 02, 2022 - Fri.Jul 08, 2022

Top 21 Inbound Lead Generation Techniques

Hinge Marketing

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers.

AI Writing Tools: Don’t Worry About Becoming Jobless


It’s an age-old paradox, personified in dozens of media, theorized since the 60s, and striking fear in the hearts of industry experts everywhere. Robots will take our jobs!! And, in some instances, the unease is warranted.


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Shifting Your Focus to Intent-Driven Leads


Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. To level the playing field, you need to fight fire with fire.

Choosing the Right Inbound Marketing Software

SmartBug Media

Inbound marketing is a great methodology that can empower your business to succeed. If your company has adopted this framework, you’ll want to find the right inbound marketing software to support your inbound marketing efforts

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

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What to do when Salesforce Social Studio Sunsets [Full Guide]


Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates.

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The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There’s truly a podcast for everyone and every mood.

Report: All Categories of Marketing Technology Continue to Experience Growth

KoMarketing Associates

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others.

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading → Company News

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How an Employee Advocacy Program Positively Impacts an Organization


Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel.

Why Tech Brands Must Cultivate Authentic Connections with IT


Successful IT management and system administration can help drive authentic connections internally within the organization and externally with clients. Reports Resources

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Making the Most of Modern-Day B2B Marketing Automation


A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Create and Use Benchmark Reports in Content Marketing


What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.

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Introducing Instagram Reels Auto-Publishing in Buffer

Buffer Marketing

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer.

The Email Community is Collaborating: How You Can Get Involved


We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! .

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

10 Tips To Increase Eyeballs And Conversion

Marketing Insider Group

Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game ), you can still fall short of where you COULD be. So why put the effort in?

How a 95-year-old publishing company mastered TikTok for 7X book sales


When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list.

Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. .

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Four Tactics for Developing an Effective SaaS Go-to-Market Strategy

Launch Marketing

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Use Google Autocomplete to Perfect Your SEO & Content Strategy

In order to develop a high-returning content or SEO strategy that generates visibility, clicks, and (ultimately) dollars, you need to reach people where they are. The goal is not to change the way they search for content.

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Most Viewed Video Ads: Summer Travel 2022


2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC).

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Technical Content Writer Hiring Guide [Pros, Cons & Best Practices]


Technology is complex, there’s no doubt about it. That means that writing about it is also complex. Featured Content Marketing

How to Make Data Hygiene Your Email Marketing Superpower


Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

The ABCs of an Effective Back-to-School Email Campaign


Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Email Marketing

Major economies to go into recession in 12 months- Nomura


According to the chief economist at the brokerage firm Nomura holdings, many of the world’s leading economies will enter a recession within the next 12 months as central banks move to aggressively tighten monetary policy in order to combat surging inflation. Share This Post Shares.

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How to Manage a Team of Freelance Writers and Content Creators


If you're struggling to find in-house creative staff, the pandemic is likely the main culprit. Many creatives, having tasted the freedom of remote work, made that freedom permanent and switched to the freelance life. Consequently, companies are relying on freelancers more and more.