Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients.

Strategy 274
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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Marketing

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network.

Insiders

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Successful B2B Writing: 7 Best Practices

Industrial Marketer

B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition.

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Six Strategies to Improve B2B Website Engagement

Launch Marketing

Websites are one of the most important elements of a company. It is often the first touchpoint for audiences in getting to know who the organization is, what the mission is and why the product or service offerings bring value.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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SEO for Digital Content Marketing: How To Optimize for Search in 2023

Content Marketing Institute

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading → Company News

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How To Create B2B Google Ads Campaigns That Nurture And Convert Customers via @sejournal, @adrianakstein

Search Engine Journal

Unleash the potential to skyrocket your company's growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel. The post How To Create B2B Google Ads Campaigns That Nurture And Convert Customers appeared first on Search Engine Journal.

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What is B2B brand positioning, and why does it matter?

Sage Marketing

Brand positioning in tech marketing is no different to any other kind of branding. It is the story about your company, product, or service, which sits firmly in people’s minds and is made up of many different elements. The way people perceive your brand directly impacts on your value. .

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ABM, B2B Lead Gen or Demand Gen: Which Style Of B2B Campaign Matches My Marketing Goals?

The ABM Agency

Reading Time: 4 minutes. Business-to-business (B2B) marketing campaigns come in a variety of shapes and sizes, and it can be difficult to decide which style is best suited to your marketing goals.

Agency 52
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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

KoMarketing Associates

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic.

Report 196
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6 Ways AI Can Support Your Content Creation

Buffer

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT.

Resources 114
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Inbound Content Marketing: A Powerful Gravitational Force

Hinge Marketing

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity.

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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Marketing Insider Group

Offline marketing is not dead. In fact, it’s never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Content Marketing Institute

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading → Company News

Plan 95
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4 Ways to Prime Your Email Deliverability For Success [+ Ebook]

Litmus

Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend.

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4 Content Technology Trends to Watch

Content Science Review

Learn about the four top content technology trends that businesses should watch out for in the coming year. Article Featured

Review 83
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How to Avoid Getting Fooled By Readability Tools

Marketing Insider Group

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices.

Tools 153
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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5 Ways To Be a Better Content Team Leader in 2023

Content Marketing Institute

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading → Company News

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Best SEO Courses Online – Free & Paid Options via @sejournal, @lorenbaker

Search Engine Journal

Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal. SEO Tools

Course 112
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Content Writing Software: Does It Work?

DivvyHQ

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. But does it actually create quality content? Here's what you need to know about using content writing software to stay ahead of your competitors.

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5 Key Trends That Can Turn Into Opportunities in 2023

TowerData

Congratulations for surviving the ups and downs of 2022!

Trends 75
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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What’s Your Word for 2023? [Rose-Colored Glasses]

Content Marketing Institute

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading → Company News

Words 83
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ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT via @sejournal, @vahandev

Search Engine Journal

ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal. Digital Trends SEO

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey.

SMS 72
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Guidelines for Responsible Content Creation with Generative AI

Contently

Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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6 Copywriting Resources for Non-Native Speakers

Anyword

Writing effective copy is no easy feat — for anyone. Copywriting can be a daunting task, especially for those who are non-native English speakers. It requires a deep understanding of language and the ability to craft compelling messages that perform.

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17 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava

Search Engine Journal

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal. SEO Social Media

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The Impact of Email Marketing on the Food and Beverage Industry

SmartBug Media

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. It’s one of the best ways for businesses to connect and stay in touch with customers. It’s also a major revenue driver for e-commerce businesses.

Media 71