Sat.Sep 01, 2018 - Fri.Sep 07, 2018

How to Measure Your Inbound Marketing Success

Reachforce

It's not enough to just set a marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it's reaching its fullest potential. In order to do this, it's essential to keep up with your analytics across all of your marketing platforms. marketing measures

Why B2B marketers should care about B2C marketing

Biznology

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B.

B2C 144

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9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won.

Sales 268

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Problem With Your Thought Leadership Strategy

Marketing Insider Group

Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry.

More Trending

Interview with Jamil Ahmed

Onalytica B2B

Jamil Ahmed – CEO at Reinforce Lab. Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh.

Expert Insight: How Marketers Need to Respond to the Rapidly Evolving MarTech Landscape

KoMarketing Associates

As the MarTech landscape continues to evolve, new research suggests that marketers believe it is changing quickly. Over the past three years, 48 percent of marketers believe that the landscape has “evolved rapidly,” according to a report titled the “State of Martech 2018” from Walker Sands.

The Best Marketing Channels in 2018 Offer a World of Value

Marketing Insider Group

There’s no getting around it – today’s multi-channel marketing landscape is complex. But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it.

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Demand Generation’s Problem with Content Marketing Evangelism

ANNUITAS

I had my heart broken at Content Marketing World in Ohio this week. I was very pleased to return to Cleveland for my sixth #CMW, and curious to see what was new at the show as I had missed last year’s event. Event founder Joe Pulizzi came back from a 9-month sabbatical (and 30-day technology detox) refreshed and inspired, delivering an aspirational keynote advising focus, dedication to your goals, and empathy and awareness for the good of others as well as yourself.

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role.

8 Instagram Tools for Social Media Marketers

Marketing Insider Group

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The The Instagram platform isn’t just for photographers and teens.

How to Breathe New Life Into Old Content

Act-On

Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Content Marketing Works: The One Skill You Need to Master

Contently

Ten years ago this week, I created my first content marketing campaign. I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced inventions.

Work 171

Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop.

Mobile 170

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience.

Make the Most of Your Content Marketing with Marketing Pods

Act-On

Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content. Content Marketing

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

DiscoverOrg

Welcome to another Whiteboard Wednesday! I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success.

Video 158

Increase Revenue, Decrease Costs - Download the Free eBook!

ViewPoint

B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”. Keeping data clean is critical to lead generation success. Yet, it is frequently done wrong.

Cost 156

Personal Branding – Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group. Social Media

Third Party Data Is Not Dead Yet

Customer Experience Matrix

Third party data is not dead yet. It was supposed to be.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

DiscoverOrg

Reading Time: 7 minutes Welcome to another Whiteboard Wednesday! I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success.

Video 156

Let Your Business Stand Out With Instagram Stories

Modern Marketing

Ever since Instagram Stories debuted, this feature has been a big hit with Instagram users, enabling them to combine photos and video clips into one coherent narrative in order to share important (and sometimes, not so important) moments from their lives.

This Is the Secret to Giving Customers the Product They Want

Marketing Insider Group

New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations.

Want to Scale Your Content Program Internationally? Take This First Step

Contently

Technology can make most tasks easier, better, and more effective, but there are still a few things it can’t pull off as well as a human. Translation is one of them.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

Reading Time: 8 minutes First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won.

Sales 156

How do you segment your market?

Biznology

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics?

Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes.