Sat.May 21, 2016 - Fri.May 27, 2016

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As a Millennial, or digital native as some will put it, I grew up immersed in social media.

Put A Judicial Branch In Place to Eliminate Wasted Leads

ViewPoint

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Lead 215

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Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.

Rules 207

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.

PR 203

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

More Trending

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

Coaching Culture: Putting Down Roots

DiscoverOrg

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

How Content Becomes a Sales Conversation

Sales Engine

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […].

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.

5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.

RFP 170

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How To Beat Your Competition At Content Marketing

Marketing Insider Group

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore.

Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement

bizible

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person.

A/B 159

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.

4 ways a website redesign can improve your digital marketing NOW

Biznology

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Formula For Balancing The Math And Magic Of Marketing

Marketing Insider Group

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw.

ROI 155

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How To Design Your B2B Sales Conversations

Marketing Insider Group

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling.

Design 180

10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients.

Tips For Getting More Out of Marketing Automation

Modern Marketing

The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

The real value of engaging your audience in content marketing

Biznology

Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. Think of your cool friends who knew all the big bands before they were big – and who immediately hated them as soon as they made it big.).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!