KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media.

Social Media 293

Social Media SEO Media Social 293

ViewPoint

MAY 26, 2016

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Lead 215

Lead Leads Forecast Review 215

Marketing Insider Group

MAY 23, 2016

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.

Rules 207

Rules Social Media Income Media 207

B2B PR Sense

MAY 27, 2016

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.

PR 203

PR Effective Effectiveness Campaign 203

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

Ignite Tech

MAY 25, 2016

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

Profiling 193

Profiling Lead Scoring Segmentation Prospect 193

Marketing Insider Group

MAY 27, 2016

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

Startup 204

Startup Buy Cost Words 204

DiscoverOrg

MAY 27, 2016

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.

Satisfaction 186

Satisfaction Best Practice Forecast Tagging 186

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

Social Media 170

Social Media Trends Media Social 170

Sales Engine

MAY 24, 2016

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.

Conversion 170

Conversion Sales Forrester Content 170

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

Marketing Insider Group

MAY 26, 2016

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […].

Small Business 202

Small Business Rules Business Words 202

bizible

MAY 23, 2016

Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information.

Research 163

Research Proposal Analysis Touchpoints 163

Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.

Adsense 161

Adsense Domain Ecommerce Sites 161

Sales Engine

MAY 22, 2016

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.

RFP 170

RFP Sales Consulting Comparison 170

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Marketing Insider Group

MAY 25, 2016

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore.

Content Marketing 193

Content Marketing Small Business Content Service 193

bizible

MAY 25, 2016

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person.

A/B 159

A/B Test Measurement Funnel 159

Customer Experience Matrix

MAY 27, 2016

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.

Personalization 215

Personalization Segmentation CMO Communities 215

Biznology

MAY 27, 2016

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors.

Websites 150

Websites Sites Keyword Traffic 150

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

Marketing Insider Group

MAY 23, 2016

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.

Analytics 187

Analytics Behavior Develop Personalization 187

bizible

MAY 26, 2016

Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw.

ROI 155

ROI Event Marketing Outreach B2B 155

Modern Marketing

MAY 26, 2016

We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough.

Peer-to-peer 203

Peer-to-peer Survey Test ROI 203

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding.

Promotion 149

Promotion Product Effective Effectiveness 149

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Marketing Insider Group

MAY 24, 2016

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling.

Design 180

Design Conversion Sales B2B 180

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients.

Online Lead Generation 135

Online Lead Generation Lead Generation Service Online 135

Modern Marketing

MAY 27, 2016

The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

Marketing Automation 203

Marketing Automation Automation Tips Curation 203

Biznology

MAY 23, 2016

Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. Think of your cool friends who knew all the big bands before they were big – and who immediately hated them as soon as they made it big.).

Audience 143

Audience Content Marketing Content Buying Cycle 143

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing