Sat.May 21, 2016 - Fri.May 27, 2016

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As a Millennial, or digital native as some will put it, I grew up immersed in social media.

Put A Judicial Branch In Place to Eliminate Wasted Leads

ViewPoint

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Lead 215

Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.

Rules 207

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.

PR 194

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!).

More Trending

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

Coaching Culture: Putting Down Roots

DiscoverOrg

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […].

5 Killer Marketing Tips to Win Over Customers

Reachforce

Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs.

Tips 181

How To Map Content To Your Conversion Funnel

ScribbleLive

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels.

Funnel 173

How Content Becomes a Sales Conversation

Sales Engine

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Beat Your Competition At Content Marketing

Marketing Insider Group

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press.

Press 168

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information.

5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.

RFP 170

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Formula For Balancing The Math And Magic Of Marketing

Marketing Insider Group

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.

Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement

bizible

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person.

A/B 159

Is Your Marketing Team Spending Too Much Time on Data?

Reachforce

Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Keys To Creating Powerful Visual Content Marketing

Marketing Insider Group

Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content?

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw.

ROI 155

Marketing Automation Holds the Key to Effective Consumer-Based Marketing

Reachforce

The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How To Design Your B2B Sales Conversations

Marketing Insider Group

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling.

Design 197

4 ways a website redesign can improve your digital marketing NOW

Biznology

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors.

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough.