Sat.May 21, 2016 - Fri.May 27, 2016

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The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group.

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Coaching Culture: Putting Down Roots

DiscoverOrg

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision.

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B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. Today, pretty much everyone uses social media – not just Millennials.

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Put A Judicial Branch In Place to Eliminate Wasted Leads

ViewPoint

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of cost per: Lead, Sales Accepted Lead, Sales Qualified Lead and Closed Deal. Today we will discuss how to keep leads from being ignored and going into a black hole by using something I call the Judicial Branch.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Cats. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database. This isn’t really a new idea – it’s called federated access and has been around for decades.

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How Much Do Your Leads Cost?

ViewPoint

Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue.

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7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […]. The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group.

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How Content Becomes a Sales Conversation

Sales Engine

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team. Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?

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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution.

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How To Beat Your Competition At Content Marketing

Marketing Insider Group

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]. The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group.

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5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success.

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4 ways a website redesign can improve your digital marketing NOW

Biznology

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors. Since you only have seven seconds to capture a visitor’s attention , you’ve got to ensure that your site is visually engaging.

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The Formula For Balancing The Math And Magic Of Marketing

Marketing Insider Group

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings […]. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group.

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3 Mistakes B2B Sales Leaders Make That Hurt Performance

ANNUITAS

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales and how their roles have changed. Perhaps this is just me not being as deeply ingrained in the B2B sales world, but by and large, I have not seen much in the way of the changing role of sales in the B2B process.

B2B Sales 113
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Have you overlooked Local Search?

Direct Response Coach

By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. The post Have you overlooked Local Search? appeared first on McCarthy and King Marketing.

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys.

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How To Design Your B2B Sales Conversations

Marketing Insider Group

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points?

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Experience Moments, One by One

Ambal's Amusings

It just seems like I took Adi to the first school concert ever almost seven years ago. Tick. Tick. Tick. I could hear the last few moments of the last middle school concert pass me by. So, as the clock kept ticking on me yesterday evening, I tried my best not to pay attention to it. I … Continue reading Experience Moments, One by One.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right?

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The real value of engaging your audience in content marketing

Biznology

Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands before they were big – and who immediately hated them as soon as they made it big.). But now, fewer of us take our cues from the more traditional media and advertising outlets. In other words, fewer of us are listening to the big “mainstream” radio stations, and more are listening to the equivalent of the “alternative” radio stations

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6 Ways to Grow Your Instagram Advertising Strategy

Marketing Insider Group

Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day. The platform’s current per-follower engagement rate is 4.21 percent. That said, it takes a bit more than publishing attractive photos to […].

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Let us Celebrate all the Small Wins

Ambal's Amusings

We had a rather long day and a longer evening. I cheered the boys up with some rather cheesy messages today. Also, to let the boys know how much I appreciate them, I cut some pieces of this devilish looking (and tasting!) pie for a late night snack. I don’t do this often. It is … Continue reading Let us Celebrate all the Small Wins.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why Is It So Hard for Millennials to Become Content Strategists?

Contently

People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials. They were raised with all the can-do-it-iveness and ambition that their parents could pack in, but when they finally graduated and entered the job market, the financial crisis walloped them with high unemployment , low wages , and rising housing costs.

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3 Insights from Search Insider Summit

Biznology

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. I love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely. As such, I always feel like I learn more than I share. I highly recommend attending a future SIS conference.

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Elevate B2B Content Strategy to Business Level Execution

Marketing Insider Group

This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers”. B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right. But first let’s acknowledge a […].