Sat.May 21, 2016 - Fri.May 27, 2016

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. Today, pretty much everyone uses social media – not just Millennials.

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning. In this post, we'll examine three way you can extend the life of your PR campaign by using: Your email in various ways. Social Media. PR Campaign Tip #1: Make Use of Newsletters.

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How Data-Driven Are Today’s Modern CMOs?


We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough. CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. How many of today’s CMOs are succeeding in becoming a data-driven marketing organization?

Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data. We launched Infer Profile Management (PMP) last year to help businesses leverage all of their buying signals in a single location to develop ideal target profiles and uncover expansion opportunities.

More Trending

Tips For Getting More Out of Marketing Automation


The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. The good news is that of the 62% of companies under $100 million in revenue that have adopted a marketing automation platform, 85% are happy with their solution,according to a recent survey from Salesfusion.

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. Content Marketing

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]


Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This post helps you do that by providing a framework for using the scientific method in marketing operations.

5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Mobile Marketing Disconnect CMOs Need To Be Aware Of


One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward. The moral is it doesn't necessarily matter what a marketer likes, what matters most is what the customer likes. Truth be told, I didn't attend marketing school and was never taught that lesson, at least verbatim.

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7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […]. The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group. Marketing Strategy business Content digital

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?

Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement


A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person. Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more. In this post, we’ll discuss how we use A/B tests and measure them using down-funnel metrics to make sure that we’re optimizing for the right goals.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Cross-Channel Marketing Obstacles and How to Overcome Them


Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would agree the mediasphere has shattered into a million splinters—along with our audiences’ attention. So nobody needs convincing of the need to market across multiple channels.

How To Beat Your Competition At Content Marketing

Marketing Insider Group

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]. The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group. Content Marketing

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

How to Improve B2B Event Marketing ROI with Marketing Attribution


Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? Did you accelerate your deal velocity or upsell any current customers?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why B2C Marketers and Agencies Need to Work Together


This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations. It is also not breaking news to say that a great number of current 7 billion inhabitants of Earth are consumers; buyers; purchasers of goods, services, wares and so on.

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The Formula For Balancing The Math And Magic Of Marketing

Marketing Insider Group

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings […]. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group. Content Marketing

4 ways a website redesign can improve your digital marketing NOW


Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors. Since you only have seven seconds to capture a visitor’s attention , you’ve got to ensure that your site is visually engaging.

10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Hello… the world is changing!

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Danger of Not Having the Right Testing and Optimization Technology


The word danger can be considered hyperbolic, right? I'm sure there are countless titles of posts and articles that included it just for the sake of garnering attention AKA clicks. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Then again, as Jack Nicholson in the film A Few Good Men famously responded when asked if someone was in grave danger: "Is there another kind?"

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How To Design Your B2B Sales Conversations

Marketing Insider Group

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points? […]. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group.

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Promotional products: making them effective branding tools for your business


Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys.

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.