KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media.

Social Media 293

Social Media SEO Media Social 293

ViewPoint

MAY 26, 2016

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Lead 215

Lead Leads Forecast Review 215

Marketing Insider Group

MAY 23, 2016

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.

Rules 207

Rules Social Media Income Media 207

Ignite Tech

MAY 25, 2016

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

Profiling 193

Profiling Lead Scoring Segmentation Analytics 193

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

KoMarketing Associates

MAY 24, 2016

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!).

Content 212

Content Tagging Google SERP 212

Marketing Insider Group

MAY 27, 2016

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

Startup 205

Startup Buy Cost Words 205

B2B PR Sense

MAY 27, 2016

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.

PR 190

PR Effective Effectiveness Campaign 190

DiscoverOrg

MAY 27, 2016

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.

Satisfaction 186

Satisfaction Best Practice Forecast Tagging 186

Reachforce

MAY 23, 2016

Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs.

Tips 181

Tips Customer Plan Campaign 181

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing

Marketing Insider Group

MAY 26, 2016

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […].

Small Business 203

Small Business Rules Business Words 203

ScribbleLive

MAY 25, 2016

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels.

Funnel 173

Funnel Conversion Best Practice Ecommerce 173

Sales Engine

MAY 24, 2016

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.

Conversion 170

Conversion Sales Forrester Content 170

B2B PR Sense

MAY 24, 2016

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press.

Press 166

Press Promotion B2B Keyword 166

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Companies

Marketing Insider Group

MAY 25, 2016

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore.

Content Marketing 195

Content Marketing Small Business Content Service 195

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

Social Media 163

Social Media Trends Media Social 163

Sales Engine

MAY 22, 2016

I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.

RFP 170

RFP Sales Consulting Comparison 170

bizible

MAY 23, 2016

Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information.

Proposal 163

Proposal Research Analysis Touchpoints 163

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative

Marketing Insider Group

MAY 23, 2016

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.

Analytics 189

Analytics Behavior Develop Personalization 189

Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.

Adsense 161

Adsense Domain Ecommerce Sites 161

Reachforce

MAY 27, 2016

Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5

Spending 156

Spending Marketing Automation Automation Marketing 156

bizible

MAY 25, 2016

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person.

A/B 159

A/B Test Measurement Landing Page 159

Advertiser: Interactions LLC

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Customer

Marketing Insider Group

MAY 23, 2016

Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content?

Content Marketing 185

Content Marketing Content Words Video 185

Customer Experience Matrix

MAY 27, 2016

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.

Personalization 215

Personalization Segmentation CMO View 215

Reachforce

MAY 25, 2016

The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale.

Effective 156

Effective Effectiveness Marketing Automation Automation 156

bizible

MAY 26, 2016

Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw.

ROI 155

ROI Event Marketing Outreach B2B 155

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Account Based Marketing