B2B Social Media: An Underutilized Method for Improving SEO Performance
KoMarketing Associates
MAY 26, 2016
As a Millennial, or digital native as some will put it, I grew up immersed in social media.
KoMarketing Associates
MAY 26, 2016
As a Millennial, or digital native as some will put it, I grew up immersed in social media.
ViewPoint
MAY 26, 2016
Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
Marketing Insider Group
MAY 23, 2016
Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.
B2B PR Sense
MAY 27, 2016
You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
MAY 24, 2016
A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MAY 27, 2016
90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?
Ignite Tech
MAY 25, 2016
To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.
DiscoverOrg
MAY 27, 2016
At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.
Webbiquity
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?
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Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
MAY 26, 2016
One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […].
Reachforce
MAY 23, 2016
Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs.
ScribbleLive
MAY 25, 2016
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels.
Sales Engine
MAY 24, 2016
With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
MAY 25, 2016
Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore.
B2B PR Sense
MAY 24, 2016
Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press.
bizible
MAY 23, 2016
Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information.
Sales Engine
MAY 22, 2016
I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
MAY 23, 2016
The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.
Writing on the Web
MAY 23, 2016
How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
bizible
MAY 25, 2016
A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person.
Reachforce
MAY 27, 2016
Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
MAY 23, 2016
Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content?
Customer Experience Matrix
MAY 27, 2016
Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.
bizible
MAY 26, 2016
Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the sponsor party you throw.
Reachforce
MAY 25, 2016
The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Marketing Insider Group
MAY 24, 2016
To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling.
Biznology
MAY 27, 2016
Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors.
Modern Marketing
MAY 26, 2016
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough.
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