Sat.Jan 22, 2011 - Fri.Jan 28, 2011

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites?

Tools 95

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

Trending Sources

Moving from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process.

The Real Truth About Mexico

Writing on the Web

At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content.

The Video of the Book: Social Marketing to the Business Customer

Paul Gillin

Check out the new video Eric Schwartzman put together for our book about B2B social media marketing ! B2B book video

B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. But the good news is I'm more than happy to take credit card orders directly if you send me an email or give me a call. Email is info@raabguide.com.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Marketing Outsourcing - Frequently Asked Questions | Marketri

Marketri

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Alinean just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and this session contained important research and advice for developing the right B2B sales enablement strategy and tools to address key

Sales 22

Moving from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

You Bought the Pitch – Are You Getting Results?

B2B Marketing Traction

Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?

SEO 18

The State Of The Union In B2B Marketing

Marketing Insider Group

I wish I could say “the state of our union is strong.&# And although I’m usually a very optimistic person, I find it hard to say these words today.

BtoB 23

V59 January 2011 Release – Custom CRM watchlists, Facebook connections, Twitter profile search

Sales Intelligence View

It’s not yet February and here we are announcing our second release of 2011. Ah, the beauty of Agile development. We have more usability, social selling, and CRM workflow features on tap in this release. Here are your V59 January release highlights! • New contact preview UI • Facebook connections • Twitter profile search • [.]. Product Updates Sales 2.0 Sales Intelligence Social Selling automated watchlists contact preview facebook connections social business card twitter for business

Top Challenges in Content Marketing

Modern B2B Marketing

by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Lack of C-level buy-in (11%).

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

LinkedIn Introduces InMaps: To Make Your Professional Network Visual

Hubspot

This morning while catching on the latest social media news I heard about LinkedIn's new product release InMaps I was excited to take it for a spin. InMaps is an interactive visual representation of your professional universe that answers all of the above questions," says LinkedIn's Ali Imam.

Be The Change You Want To See In B2B Marketing

Marketing Insider Group

“Be the change you want to see in the world&# is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

How Well Do you Know Your Buyer's Story?

Tony Zambito

Cover of Mulholland Drive. Understanding buyers today takes more than just figuring out who they are. 

5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects

Modern B2B Marketing

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

9 Ways to Encourage People to Comment on your Blog

Hubspot

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta.

Commodity Content, Demand Media, and Quality

B2B Memes

Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. The terms content farm and content factory are meant to be disparaging, as if content is worthless if it isn’t lovingly crafted by hand.

Why Would I Connect With You on LinkedIn?

Sales Intelligence View

Inside sales and field sales professionals should all have a LinkedIn profile. If not, 10 Reasons why you need a LinkedIn profile should have a effect on you. It’s always nice to meet with a group of people to discuss the use of sales 2.0 tools like LinkedIn and hear their opinions of what works [.]. Sales 2.0 Social Selling Technology B2B b2b marketing b2b sales CRM crm 2.0 linkedin LIONs marketing Sales Sales Data Sales Intelligence sales productivity SEO social media social selling

SEO 13

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Why You Need to Build Links to Your Website and What a Good One Looks Like

Hubspot

Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, improve SEO, and -- if included in an article by a major news source -- can be a great public relations win. But what is an inbound link?

Interview with paid search expert Andrew Goodman

Biznology

Image by rustybrick via Flickr. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords.

The Decline of the Single Editorial Voice

B2B Memes

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Need to convince your boss that social media works? Try this…

EMagine B2B Blog

OK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort. So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn. Now the boss stops by and casually asks how that social-media thing is coming. Of [.]. B2B Web Strategy Social Media

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.