Sat.Jan 22, 2011 - Fri.Jan 28, 2011

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites?

Tools 95

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

Trending Sources

Moving from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

The four keys to tweet success

grow - Practical Marketing Solutions

A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over period of weeks. He uncovered some very interesting ideas that will help you get more out of every tweet!

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Improve your blog. Stop writing for an audience!

grow - Practical Marketing Solutions

I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. So please glance at least a few more sentences before hitting the comment section, OK?

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process.

SEO 37

A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold”

NuSpark

If you remember the fable, The House That Jack Built , then you’ll enjoy the below. The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun… The Lead That Jack Sold. This is the lead that Jack sold. This is the CRM that gave the lead that Jack sold. This is the high lead score that … [ visit site to read more ]. Marketing Strategy Uncategorized

The Real Truth About Mexico

Writing on the Web

At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

LinkedIn Just Turned You Into a Butterfly

grow - Practical Marketing Solutions

Don’t you thing these stupid new media “visualizations&# have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

The Video of the Book: Social Marketing to the Business Customer

Paul Gillin

Check out the new video Eric Schwartzman put together for our book about B2B social media marketing ! B2B book video

B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. But the good news is I'm more than happy to take credit card orders directly if you send me an email or give me a call. Email is info@raabguide.com.

Sites 30

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How a Blog Went From Zero to AdAge 100 in Nine Months

grow - Practical Marketing Solutions

The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs.

Marketing Outsourcing - Frequently Asked Questions | Marketri

Marketri

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Alinean just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and this session contained important research and advice for developing the right B2B sales enablement strategy and tools to address key

Moving from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

You Bought the Pitch – Are You Getting Results?

B2B Marketing Traction

Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?

The State Of The Union In B2B Marketing

B2B Marketing Insider

I wish I could say “the state of our union is strong.&# And although I’m usually a very optimistic person, I find it hard to say these words today.

BtoB 22

Top Challenges in Content Marketing

Modern B2B Marketing

by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Lack of C-level buy-in (11%).

V59 January 2011 Release – Custom CRM watchlists, Facebook connections, Twitter profile search

Sales Intelligence View

It’s not yet February and here we are announcing our second release of 2011. Ah, the beauty of Agile development. We have more usability, social selling, and CRM workflow features on tap in this release. Here are your V59 January release highlights! • New contact preview UI • Facebook connections • Twitter profile search • [.]. Product Updates Sales 2.0 Sales Intelligence Social Selling automated watchlists contact preview facebook connections social business card twitter for business

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

LinkedIn Introduces InMaps: To Make Your Professional Network Visual

Hubspot

This morning while catching on the latest social media news I heard about LinkedIn's new product release InMaps I was excited to take it for a spin. InMaps is an interactive visual representation of your professional universe that answers all of the above questions," says LinkedIn's Ali Imam.

Be The Change You Want To See In B2B Marketing

B2B Marketing Insider

“Be the change you want to see in the world&# is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects

Modern B2B Marketing

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

9 Ways to Encourage People to Comment on your Blog

Hubspot

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords.

How Well Do you Know Your Buyer's Story?

Tony Zambito

Cover of Mulholland Drive. Understanding buyers today takes more than just figuring out who they are. 

Commodity Content, Demand Media, and Quality

B2B Memes

Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. The terms content farm and content factory are meant to be disparaging, as if content is worthless if it isn’t lovingly crafted by hand.

Why Would I Connect With You on LinkedIn?

Sales Intelligence View

Inside sales and field sales professionals should all have a LinkedIn profile. If not, 10 Reasons why you need a LinkedIn profile should have a effect on you. It’s always nice to meet with a group of people to discuss the use of sales 2.0 tools like LinkedIn and hear their opinions of what works [.]. Sales 2.0 Social Selling Technology B2B b2b marketing b2b sales CRM crm 2.0 linkedin LIONs marketing Sales Sales Data Sales Intelligence sales productivity SEO social media social selling

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.