Sat.Aug 24, 2019 - Fri.Aug 30, 2019

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago.

What Digital Marketers Need to Realize About Demand Generation

Oracle

In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term. Different from inbound marketing, demand generation can help digital marketers achieve their goals. Here’s why. Defining Demand Generation.

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Do You Take Quality Content for Granted?

Marketing Insider Group

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the […]. The post Do You Take Quality Content for Granted? appeared first on Marketing Insider Group. Content Marketing

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Sell to the CIO: Top 10 Do’s and Don’ts

Zoominfo

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had a lot to say to each other. Here are our take-aways from this insightful exchange about selling to the CIO and others in executive leadership.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. The post 8 Ways to Generate Pre-Event Hype with Content Marketing appeared first on Marketing Insider Group. Content Marketing

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a Carbonite company, works […].

5 Ways to Improve Customer Retention With Storytelling

Zoominfo

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. It’s become increasingly difficult to retain customers when they have so many other available options at their fingertips.

5 Vital Considerations for Prioritizing A/B Campaigns

Oracle

As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Prioritizing them, and. Ultimately creating a roadmap out of them. How do you determine which tests to run?

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Marketing Insider Group

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]. The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community? appeared first on Influitive.

A New Enterprise Platform for B2B Videos

Biznology

Vimeo has been a relatively laid-back and clutter-free alternative to YouTube for more than a decade, popular with video creators and viewers. More recently, the company has been offering collaborative tools and stock video footage to help video creators and their clients produce videos more efficiently. Enter Video Enterprise, a SaaS version of the platform intended to make it easy for large companies to get the most out of their growing video libraries.

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The Future.Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

Oracle

The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile friendly as smartphones became an increasingly common way to read emails. And that’s why brands created Facebook pages and started running ads on Facebook as that social media site became increasingly popular. Brands chase audiences.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group. Content Marketing Case Study

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What Needs to be Included on Your Business Letterhead?

Webbiquity

Guest post by Samantha Waites. Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right.

How AI is Changing the Restaurant Industry

Biznology

Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry functions. Assisting With Scheduling. Shift scheduling is exceptionally tricky in the restaurant business. There are so many fluctuations to contend with, ranging from the number of restaurant reservations to the amount of foot traffic arriving. But, AI shift-scheduling tools can help.

The Quest for the Data-Driven Email: How Your Team Can Come Together on a Digital Marketing.

Oracle

Creating an effective and engaging email that will garner the results you want, such as higher open and click-through rates, might require the whole marketing team to come together. You might need your marketing director to help shape the vision for your campaign and drive the team forward. The content manager might work on where the email fits in your content strategy or even write the copy for the email.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing programs my last company ever saw. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing.

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How to handle 3 challenges of multiple marketing channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas. How to handle channel conflict If your’re selling direct and online, and […]. The post How to handle 3 challenges of multiple marketing channels appeared first on Sales Lead Insights. B2B marketing B2B branding channel conflict

Report: 51% of Marketers are Now Using CDPs to Make the Most of their Data

KoMarketing Associates

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences.

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Getting Gating Right – and Improving Your Content Marketing Effectiveness

Biznology

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Here are some tips and tricks for getting gating right. Before we dive into the nitty-gritty of gating content, let’s take a step back and recall that the purpose of gating content is to help you establish and strengthen relationships with your prospects.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]. The post 19 B2B Marketing Strategies That Are Still Important for 2019 appeared first on Marketing Insider Group. Marketing Strategy

How to Create a B2B Video Marketing Strategy

Oktopost

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web. Video is swiftly becoming the media of choice for online consumers.

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Benefits and Opportunities in B2B Marketing

Only B2B

B2B marketing, an acronym for Business to Business marketing. It is often referred to as corporate sales too. Coined from the fact that the B2B segment exclusively caters to the. The post Benefits and Opportunities in B2B Marketing appeared first on ONLY B2B. blogs advantages of B2B marketing b2b marketing

How Can Mass Customization Work for Small Businesses?

Biznology

In 1909, Henry Ford said that the buyers could have their car painted in any color they wanted, as long as it was black. This statement has been reinterpreted for decades now, but do you know the idea behind it? When developing the famous Model T, Ford wanted it to be made out of the highest-quality materials and to be designed by the best people in the industry. At the same time, he wanted it to be affordable to anyone.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.