Walker Sands

JUNE 20, 2023

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. By 2025, Gen Zers will represent nearly a third of the global labor pool. Before long, they will become decision-makers at their organizations. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 98

Webbiquity

JUNE 20, 2023

Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

B2B Marketing 295

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 295

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. Sure, you can monitor the results of a Facebook ad campaign.

Paid Search Agency 238

Paid Search Agency Marketing & Strategy Marketing Digital Marketing Funnels 238

ClickZ

JUNE 21, 2023

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry As part of a multi-year partnership between LinkedIn and Cannes Lions, LinkedIn

Advertising Agencies 111

Advertising Agencies B2B Advertisements Advertising 111

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.

Marketing AI 128

Marketing AI Planning Stats Marketing Management 128

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. By putting the customer at the center of strategic decisions and initiatives, businesses can create lasting value and foster strong customer relationships. Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed de

B2B 92

B2B B2B Marketing B2B Sales Churn Rate 92

Walker Sands

JUNE 12, 2023

Over the past decade, Universal Analytics (UA) has served as an indispensable tool for website monitoring and digital marketing analytics. It has helped business owners, marketers and agencies track website conversions, monitor traffic gains and losses, analyze sudden drops in traffic, and more. But with the collection of data by UA scheduled to end on July 1, 2023, users need an alternative tool that offers similar capabilities.

Marketing Analytics Tools 111

Marketing Analytics Tools B2B Marketing Tagging Work Management 111

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Top of Funnel 289

Top of Funnel Analysis Content Advertising Agencies 289

Webbiquity

JUNE 13, 2023

Guest post by Mehdi Hussen. Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 210

Loyalty Personalization Brand Identity Branding 210

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Deliverability 143

Deliverability Email Marketing Paid Search Agency Optimization 143

Martech

JUNE 21, 2023

The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?

Marketing Analytics Tools 141

Marketing Analytics Tools Analytics Google Stats 141

Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Linkedin 140

Linkedin Twitter Facebook Content 140

Navigate the Channel

JUNE 25, 2023

Running a business often demands that business leaders be good at everything, or at least a little of everything. It’s asking a lot of those in charge and, inevitably, the places where things go awry are often in areas where company leaders lack expertise or resources. Businesses also consist of humans and humans make mistakes. Considering these factors and despite control measures to avoid it, your company is going to goof up—maybe badly—with its customers, employees or vendors.

Work Management 123

Work Management Marketing Management Paid Search Agency Companies 123

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Marketing Insider Group

JUNE 26, 2023

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.

Marketing AI 282

Marketing AI Marketing Management Opt-out Ethics 282

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.

Marketing & Strategy 127

Marketing & Strategy Marketing AI Lead Scoring Lead Ranking 127

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. If you’re looking for high-scoring leads that fall squarely within your market, then look no further. True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

BuzzSumo

JUNE 6, 2023

Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more. Start your free trial now!

Content 139

Content PR 139

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SEO 135

SEO SERP Content Keywords 135

Martech

JUNE 21, 2023

Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.

Content Marketing 122

Content Marketing Marketing & Strategy Marketing Strategy Content 122

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 265

Marketing Automation Services Work Management Marketing Management Paid Search Agency 265

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V., as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Con

Social Media 118

Social Media Media Work Management Social Marketing 118

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

B2B Thought Leadership 118

B2B Thought Leadership Social Media Thought Leadership B2B 118

Sprout Social

JUNE 27, 2023

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Ideal Customer Profiles 120

Ideal Customer Profiles Brand Identity Branding Work Management 120

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.

Intent 129

Intent Content Process Companies 129

Martech

JUNE 6, 2023

Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Marketing & Strategy Marketing 119

Advertisement

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.

SEO 267

SEO Marketing & Strategy Best Practices Keywords 267

Search Engine Journal

JUNE 29, 2023

Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared first on Search Engine Journal.

Traffic 115

Traffic SEO Organization Business 115

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!

Social Media 118

Social Media Thought Leadership Social Marketing Marketing Strategy 118