November, 2014

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing.

B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? Well in a nutshell, yes. In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique.

Should You Gate Your Content? Answer These Questions To Find Out.

ViewPoint

Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic! Now that you, Ms. Marketer, have created all this wonderful content, an important question looms … should you gate it?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is Content Operations Your Next Focus Area?

Avitage

More Trending

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year.

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Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong.

Are B2B agencies adapting quickly enough?

Savanta

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.

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8 Ways to Motivate Salespeople to Follow Up Inquiries

ViewPoint

Corporate growth, good and bad, can be traced to sales lead follow-up i. Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. After all, what is the alternative? Cold calling? But alas, as Voltaire said, “Common sense is not so common.”.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

Industrial Marketing Today

It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [.] The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today.

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Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A wake up call for market research agencies

Savanta

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.

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Your Marketing Team Isn't As Good As They Think - Just Ask Sales

ViewPoint

“If we''re going to win the pennant, we''ve got to start thinking we''re not as good as we think we are.” Casey Stengel*. Yes, it was one of Casey Stengel’s best thoughts.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Fresh B2B Marketing Stats & What They Mean to You

KoMarketing Associates

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.

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How To Create B2B Website Content That Sells

The Forward Observer

In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king." " Content is what people - and search engines - are looking for.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Lead Nurturing: You can’t automate trust

B2B Lead Generation

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others.

The Content Marketing Word Of The Year?

Marketing Insider Group

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).

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How to Apply Hemingway’s “Iceberg Theory” to Content Marketing

KoMarketing Associates

I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting.

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).