July, 2010

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Even though “content curation” is not a common phrase, there's plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social

Social Media Strategy? Think Like a Reporter

Webbiquity

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place.

Have you created a waking dream for your customers?

Chris Koch

Image via Wikipedia.

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#.

More Trending

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Marketing 101 teaches you “Customers buy benefits and not product features.” I'm not disputing that nor am I making a new revelation. What I do want to talk about here is the how and not the why of you should translate your features

Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Guest post by Ajay Goel. It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays.

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Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

B2B Lead Generation

If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. But that natural passion can easily get buried under layers of indiscernible corporate fiat. So how do you help your team break free of the stultifying grind that makes the average enterprise run?

Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library.

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

Michael Brenner on Toolbox Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job? You are most certainly not the only one. And despite any reservations you may have, social media can

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you in order to do business with your company

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Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

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Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us.

Content Marketing Results: Landing Pages Rule

Writing on the Web

How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).

Sales Prospect vs. Sales Suspect—Always Be Qualifying

ViewPoint

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a.

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs.

Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

Last month was the Sales 2.0 Conference in Boston ( my comments here ). I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic?

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).