Webbiquity
JUNE 18, 2019
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.
Exo B2B
JUNE 18, 2019
What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Almost ten years… It’s an eternity in our post 2.0 world! Is social media more of a B2C business?
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Marketing Insider Group
JUNE 18, 2019
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […].
The Point
JUNE 18, 2019
1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. 2. Sell the Offer, Not the Product. The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
JUNE 18, 2019
Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
JUNE 18, 2019
The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway. Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B.
KoMarketing Associates
JUNE 18, 2019
Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. Factual and Lawless Research recently published the “2019 Location-Based Marketing Report,” and statistics suggested that utilizing location data increases the effectiveness of marketing and advertising campaigns.
Sprout Social
JUNE 18, 2019
Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.
Unbounce
JUNE 18, 2019
When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked. We wanted to empower every marketer to deliver remarkable experiences, convert more traffic, and get unbelievable results.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
JUNE 18, 2019
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading → The post Think Micro if You Want to Do Influencer Marketing Right appeared first on Content Marketing Institute.
Unbounce
JUNE 18, 2019
Inspired by extraordinary marketers like you, we’re revealing a new brand identity and message. We want to empower you to do your absolute best work. To go above and beyond. To strap a rocket on your marketing then climb on as you light the fuse. We’re not about hum-drum campaigns, and neither are you. Ultimately, we want to help you make extra your new normal.
Oktopost
JUNE 18, 2019
It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes.
Golden Spiral
JUNE 18, 2019
Your clients know they have a problem. Your sales deck must show them you truly understand their problem and that you have a proven solution. Often, by the time your sales team wins the opportunity to deliver an in-person presentation the customer has weeded through a number of potential solutions and settled on a select few worthy of a hearing. They may have even reached a strong preliminary conclusion and are just wanting to demonstrate diligence.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
DivvyHQ
JUNE 18, 2019
“This is top priority right now. Let’s get this done.”. You hear the words and you scramble. You schedule interviews, conduct research, and write a spectacular piece of content on that high priority topic. But once your part is done, it sits, waiting for the green light. Or it’s put on hold because something else popped up that’s even higher priority.
SEMrush
JUNE 18, 2019
In this video, Ross breaks down various technical link building strategies his company uses or their clients when they have NO assets at all. So, that means no content to speak of to generate the link. You will discover ways to build links without content!
Vidyard
JUNE 18, 2019
Findings show that businesses are producing more videos than ever, average video length is down 33% while average viewer retention rate is up 13%, and more businesses are augmenting their video strategies with in-house content creation and advanced video analytics KITCHENER, Ontario – June 18, 2019 – Vidyard , the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation
BenchmarkONE
JUNE 18, 2019
In today’s business climate, it’s hard to stand out from the crowd. Between new brands entering the scene and search engines updating their algorithms daily, it takes a lot to keep companies on the map. Since you’re familiar with Hatchbuck, you’re likely ahead of the game when it comes to email marketing and engaging prospects who know you. But how about reaching the people who don’t?
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Scoop.it
JUNE 18, 2019
Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. Mediakix points out that many influencer marketing agencies , which should be master content strategists, are stuck on self-serving and stodgy content.
xiQ
JUNE 18, 2019
xiQ PULSE. June 17, 2019 | Redwood City California. xiQ, a leading provider of next generation, AI-enabled sales and marketing solutions, announced the launch of PULSE, an AI-enabled interactive heat map that helps sales reps prioritize their accounts, in real-time, on the basis of “Sales Trigger” activity within an account. “Timing is everything in B2B Sales”, says Usman Sheikh CEO and founder of xiQ.
Outreach
JUNE 18, 2019
“Y’all want transportation?” “Yes, Ma’am.”. The voices crackled in my headset as my brother expertly landed the two-seater prop plane at George T. Lewis Airport, Cedar Key, FL, a strip of asphalt 100 feet wide and just over a half mile long—the shortest paved runway in Florida. Our “transportation” showed up moments later— a sweet woman driving a minivan, her dog as her co-pilot.
Hubspot
JUNE 18, 2019
You might sell a product that genuinely makes conducting business easier, but this doesn't grant you a simple sales process. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be. Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Vidyard
JUNE 18, 2019
Findings show that businesses are producing more videos than ever, average video length is down 33% while average viewer retention rate is up 13%, and more businesses are augmenting their video strategies with in-house content creation and advanced video analytics KITCHENER, Ontario – June 18, 2019 – Vidyard , the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing
Kapost
JUNE 18, 2019
B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Metadata
JUNE 18, 2019
Alongside cloud computing, artificial intelligence (AI) has been one of the two major innovations and change agents in B2B sales. AI especially has changed the way in which marketing integrates with data administration, trademarks and other aspects of selling. Gartner Research produced a study that said 85% of customer activity will have no need of human interaction.
xiQ
JUNE 18, 2019
xiQ PULSE. June 17, 2019 | Redwood City California. xiQ, a leading provider of next generation, AI-enabled sales and marketing solutions, announced the launch of PULSE, an AI-enabled interactive heat map that helps sales reps prioritize their accounts, in real-time, on the basis of “Sales Trigger” activity within an account. “Timing is everything in B2B Sales”, says Usman Sheikh CEO and founder of xiQ.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
SendGrid
JUNE 18, 2019
Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid.
Hubspot
JUNE 18, 2019
Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page. Page speed is so important to the user experience that Google began including it as one of its ranking factors in 2018. Now, even if you’re working hard on SEO strategies, a low page speed could allow another site -- maybe even one of your competitors -- to get ahead of you on a crucial search engine resul
Heinz Marketing
JUNE 18, 2019
By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom. Last week I received a pair of shoes in the mail that—GASP—didn’t match! One was a size 6.5 while the other was an 8.5.
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