Tue.Jun 18, 2019

10 Things Every Email Marketer Can Relate To


By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.

Poor Email Performance Visibility: You Can’t Fix What You Can’t See

Modern Marketing

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all.

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’.

How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.

More Trending

Report: 89% of Marketers State Location-Based Data Has Boosted Sales

KoMarketing Associates

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results.

Report 170

7 Key Principles of B2B Email Creative

The Point

What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.

Developing and Cultivating Strong Company Values


These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

Plan 130

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Think Micro if You Want to Do Influencer Marketing Right

Content Marketing Institute

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.

The Top 10 B2B Marketing Strategies for 2019


It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”.

Your Sales Deck: The Key to a Faster Close

Golden Spiral

Your clients know they have a problem. Your sales deck must show them you truly understand their problem and that you have a proven solution.

Sales 91

These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Ways to Make Your Content Production Workflow More Efficient


“This is top priority right now. Let’s get this done.”. You hear the words and you scramble. You schedule interviews, conduct research, and write a spectacular piece of content on that high priority topic. But once your part is done, it sits, waiting for the green light.

How Revenue Operations Helps Your SaaS Company Take Off


“Y’all want transportation?” “Yes, Yes, Ma’am.”. The voices crackled in my headset as my brother expertly landed the two-seater prop plane at George T. Lewis Airport, Cedar Key, FL, a strip of asphalt 100 feet wide and just over a half mile long—the shortest paved runway in Florida.

Help 82

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer.

3 Lessons From the Biggest Social Media Fails of 2019 So Far


Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Get Found on The Web


In today’s business climate, it’s hard to stand out from the crowd. Between new brands entering the scene and search engines updating their algorithms daily, it takes a lot to keep companies on the map.

SEM 77

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets


How to Create a Benchmark Report [with a Downloadable Template]


B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog.

Need a Competitive Advantage? Use These 3 Tips for a Great B2B Customer Experience

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Measuring ROI: 3 Key Metrics That Prove Marketing Success


If you’ve been in the marketing game for a while, chances are you’re familiar with the infamous Marketing Qualified Lead (MQL). Historically, B2B marketers have used the MQL as the gold standard of measuring the success of their marketing programs and campaigns.

MQL 72

8 Major Types of Content and Where They Fit Into Your Content Marketing Strategy


This post covers eight of the most easily accessible forms of content that you should be using. The post 8 Major Types of Content and Where They Fit Into Your Content Marketing Strategy appeared first on MarketMuse. Content Creation

Admation Client Win – ME Bank

Admation Blog

After considering a range of marketing project management tools, ME Bank has selected admation as its preferred software provider. Admation is set to deliver a range of features to ME Bank’s marketing team to help improve their project, approval workflow and resource management.

Range 69

Want A Higher Close Rate? Consider A New Lead Qualification System

Square 2 Marketing

A Methodology For Qualifying Leads And Opportunities Helps Everyone Speak A Common Language. No, this is not a sales software pitch. For once, this is not about software but about a system you use to better qualify, prioritize and forecast sales opportunities. Interested in reading more?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.