Tue.Jun 18, 2019

10 Things Every Email Marketer Can Relate To


By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.

Poor Email Performance Visibility: You Can’t Fix What You Can’t See

Modern Marketing

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all.

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’.

How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Key Principles of B2B Email Creative

The Point

What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.

More Trending

Why Case Studies are a Necessity for B2B

KoMarketing Associates

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.

Developing and Cultivating Strong Company Values


These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

Report: 89% of Marketers State Location-Based Data Has Boosted Sales

KoMarketing Associates

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results.

Report 170

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

Plan 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Think Micro if You Want to Do Influencer Marketing Right

Content Marketing Institute

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.

Design 108

3 Lessons From the Biggest Social Media Fails of 2019 So Far


Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong.

50+ Candidate Sourcing Statistics for Recruiters


In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing.

The Top 10 B2B Marketing Strategies for 2019


It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Ways to Make Your Content Production Workflow More Efficient


“This is top priority right now. Let’s get this done.”. You hear the words and you scramble. You schedule interviews, conduct research, and write a spectacular piece of content on that high priority topic. But once your part is done, it sits, waiting for the green light.

Your Sales Deck: The Key to a Faster Close

Golden Spiral

Your clients know they have a problem. Your sales deck must show them you truly understand their problem and that you have a proven solution.

Sales 99

How to Get Found on The Web


In today’s business climate, it’s hard to stand out from the crowd. Between new brands entering the scene and search engines updating their algorithms daily, it takes a lot to keep companies on the map.

SEM 89

Measuring ROI: 3 Key Metrics That Prove Marketing Success


If you’ve been in the marketing game for a while, chances are you’re familiar with the infamous Marketing Qualified Lead (MQL). Historically, B2B marketers have used the MQL as the gold standard of measuring the success of their marketing programs and campaigns.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Revenue Operations Helps Your SaaS Company Take Off


“Y’all want transportation?” “Yes, Yes, Ma’am.”. The voices crackled in my headset as my brother expertly landed the two-seater prop plane at George T. Lewis Airport, Cedar Key, FL, a strip of asphalt 100 feet wide and just over a half mile long—the shortest paved runway in Florida.

Help 87

These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads.

Need a Competitive Advantage? Use These 3 Tips for a Great B2B Customer Experience

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom.

How to Create a Benchmark Report [with a Downloadable Template]


B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Connect, Inspire, and Build Engaged Communities with Live Video.


Through the creation of social media the ability to observe content moments after an event has happened has not only became possible, but second nature. It has changed the way that we obtain news and information and has pushed the amount of content we see in a day through the roof.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer.

8 Major Types of Content and Where They Fit Into Your Content Marketing Strategy


This post covers eight of the most easily accessible forms of content that you should be using. The post 8 Major Types of Content and Where They Fit Into Your Content Marketing Strategy appeared first on MarketMuse. Content Creation

The 8-Step Guide to Achieving 100% Google Page Speed


Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.