Tue.Apr 02, 2024

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Increase Podcast Downloads With Your Email Marketing Platform

SendX

Everyone and their brother seems to have a podcast these days. But, you know what most podcasters lack? An email list. Believe it or not though, having an email list could be your ticket to more podcast downloads!

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

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Signs It’s Time to Explore New Markets with Your Marketing

Benchmark Email

Market expansion is a strategic growth avenue many businesses consider in their quest for increased profitability and market share. While exploring new markets presents immense opportunities, timing this expansion is crucial to maximize success and minimize risks. Recognizing the right moment to venture into new territories can be the difference between flourishing growth and costly… The post Signs It’s Time to Explore New Markets with Your Marketing appeared first on Benchmark Email

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Tech Stack Cheat Sheet

Full Circle Insights

Creating a powerful, efficient marketing tech stack can be complicated so we created this cheat sheet to help you get started.

More Trending

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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

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Migrating from Marketo to HubSpot: Why You Should Switch

Envy

Marketo and HubSpot are two of the most popular marketing automation platforms available today. Both platforms offer a wide range of features designed to help businesses generate leads, engage with prospects & customers, and sync their marketing data.

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7 Places to Find Email Template Images

Benchmark Email

In the realm of email marketing, the adage “a picture is worth a thousand words” holds more truth than ever. With the average person receiving an overwhelming number of emails daily, standing out in a crowded inbox has become increasingly challenging. The incorporation of high-quality visuals into your email campaigns is not just an enhancement;… The post 7 Places to Find Email Template Images appeared first on Benchmark Email.

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March Madness for Marketing – The Elite 8 Marketing Tactics That Generate Leads

Square 2 Marketing

Everyone is caught up in March Madness this year, and I would like to work down my field of 64 best lead generation tactics for the annual event. The elite eight of lead generation is based on our experience, research and years of practical execution with clients. The criteria used to select these eight tactics include effectiveness based on client results, lift required to get the campaigns up and running, and the ability to analyze and optimize, since we want to improve these tactics over time

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Reflecting on the 20th Anniversary of Marketri

Marketri

“I founded Marketri 20 years ago in 2004. I can honestly say 20 years into having and owning Marketri, I’m just as excited or more excited about marketing today than I was 20 years ago. I love putting pieces of the puzzle together, figuring out how to do marketing better. And what’s so satisfying is when you’re doing it on behalf of a client.

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What’s the Difference Between Content Strategy vs Content Marketing

MarketMuse

Content strategy and content marketing are often used interchangeably but are distinctly different. This article explores those key differences.

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Can Demis Hassabis Save Google?

CMSWire

The DeepMind founder has a track record of insane AI breakthroughs. Can he do it within the Google mothership? Continue reading.

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50 Common Sales Objections and How to Handle them Effectively

Lead Forensics

The key lies in having a response strategy. This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Price & Budget 1. “It’s too expensive.” (Most common objection!) Response: Acknowledge the concern and focus on value.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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CX and EX: How Engaged Employees Enhance Customer Experience

CMSWire

The power of motivated employees in delivering improved customer experiences can’t be underestimated by brands looking to boost customer satisfaction. Continue reading.

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Marketer of The Month Podcast- EPISODE 182: Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jukka and here’s what we discussed about- 1. Elisa provides software solutions for various industries globally. 2. Polystar’s telco data platform extracts data for intelligent operations in telecom networks. 3.

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AI Market Report: Generative AI Industry Trends & Insights

HG Data

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders. Rapid innovation in AI development and […] The post AI Market Report: Generative AI Industry Trends & Insights appeared first on HG Insights.

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7 Proven Booth Strategies for Higher Event ROI

LeanData

Converting attendees to customers is a collaborative effort from multiple teams. Learn seven strategies for higher event ROI. The post 7 Proven Booth Strategies for Higher Event ROI appeared first on LeanData.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Canva has acquired Affinity – can it take on Adobe?

illumin

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. On March 26, 2024, the two companies announced the deal with significant excitement.

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Are Your Strategic Technology Investments Sustainable?

CMSWire

Ask these four questions to find out if your stack can claim sustainability. Continue reading.

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Top Conversation: Convert Leads with SMS Functionality

Conversica

The post Top Conversation: Convert Leads with SMS Functionality appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Privacy-Compliant Cheat Sheet

Full Circle Insights

This Privacy-Compliant Cheat Sheet helps marketers understand data regulations, privacy-related data, and strategies to keep up with changes.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts.

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50 Common Sales Objections and How to Handle them Effectively

Lead Forensics

The key lies in having a response strategy. This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Price & Budget 1. “It’s too expensive.” (Most common objection!) Response: Acknowledge the concern and focus on value.

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Unlocking the Power of Voice Search Optimization: A Guide for Marketers

Bluetext

In today’s fast-paced digital landscape , staying ahead of the curve is crucial for businesses looking to maintain a competitive edge. One trend that has been rapidly gaining traction is Voice Search Optimization (VSO). With the rising popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become more than just a trend—it’s now a necessity.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Enterprise CMO’s Guide to Adopting Generative AI

Anyword

6 Questions to Ask When Evaluating Any Marketing-Specific GenAI Tool The GenAI landscape is evolving at lightning speed — especially for marketing teams. While it might be impossible to learn the specs of every new GenAI tool (there are over 9000 just for marketers !), you can train yourself and your team to ask smart questions when looking for a secure solution that delivers results.

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Plastic Surgery Digital Marketing Services for Your Growth

Go Beyond SEO

Welcome to our article on plastic surgery digital marketing services and how our expert digital marketing services can help you grow your clinic. In today’s digital age, having a strong online presence is crucial for any plastic surgery clinic looking to attract patients and enhance their reach. With the right digital marketing strategies and optimization techniques, you can take your clinic to new heights and achieve success in this competitive industry.

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How & Why to Use Video in Your Social Selling Strategy

Hubspot

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you.