Marketing Insider Group
MAY 3, 2017
Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel.
Biznology
MAY 3, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but it is the way you can create a cadence with your viewers.
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Marketing Insider Group
MAY 3, 2017
The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. After surveying a group of marketing and management professionals this year, it’s been reported that conferences and tradeshows top the funnel for producing the most leads and the garnering the highest ROI for B2B […].
KoMarketing Associates
MAY 3, 2017
Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary. Furthermore, research indicates that the differences are closely associated with age. IBM’s recently published “The Experience Revolution” report looked at why marketers are launching digital CX campaigns and how customers are responding to their initiatives.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MAY 3, 2017
Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MAY 3, 2017
Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
Contently
MAY 3, 2017
In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. That swath of dry land, now known as the Gigafactory, is the lithium ion battery factory where Elon Musk and his team at Tesla are building the material that will power over one million electric vehicles annually by 2020.
Hubspot
MAY 3, 2017
I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.
Spiralytics
MAY 3, 2017
First off, congratulations for believing in the power of content marketing! Now, you’re a step closer to joining 94% of B2B marketers , 86% of B2C marketers , and 94% of small businesses doing content marketing to meet their goals. Just get a green light from your boss, and you’re set to roll out your content marketing strategy. I’m sure you’re excited to hear that sweet “Approved!”.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
MAY 3, 2017
Today’s article on the Marketeer will be brought to you by the number 4,096. That’s about how many different individual contexts content marketers need to address if they want to. The post An Agile Approach to Repurposing Content appeared first on Kapost Content Marketing Blog.
Leadspace
MAY 3, 2017
It’s incredible to think, but many of the most successful B2B marketers out there got to where they are today by following a few simple, yet powerful pieces of advice. We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen camp
Vidyard
MAY 3, 2017
They say don’t judge a book by it’s cover – but people put a lot of effort into making book covers, so they must matter, right? It’s someone’s job to get you to pick up the book and at least flip through the pages. In this same vein, first impressions can be the most important ones, especially for a sales professional. And when that first impression is an email, the deck is already stacked against you.
Contently
MAY 3, 2017
Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Marketing 261
MAY 3, 2017
Marketing is Complicated, Sort Of. Marketing originated in bringing goods to physical markets for sale or trade. Setting prices, showing products, promotional shouts of “Get your apples here,” all happened in one place. If it was only that easy in today’s startup world , right? Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to pu
Hubspot
MAY 3, 2017
Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying.
JotForm
MAY 3, 2017
Having an engaged, enthusiastic, contributing pool of volunteers on roster can make an enormous impact for your organization. But what’s the easiest method to recruit great volunteers? Create a volunteer application form with JotForm to collect the information you need. It’s a fast and convenient wa.
Hubspot
MAY 3, 2017
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Circle Studio
MAY 3, 2017
The post Using LinkedIn Matched Audiences for B2B Marketing appeared first on circle S studio.
Sharpspring
MAY 3, 2017
There are lots of different ways to retain clients , and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients around for the long haul, and we found that communication and transparency were at the core of all of their responses.
Sprout Social
MAY 3, 2017
There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.
Lead Liaison
MAY 3, 2017
Allen, TX – The energy is palpable at the offices of Lead Liaison this week, as they release OneFocus™ CRM with several of their current Lead Management Automation (LMA)™ clients. In recent weeks, the marketing and sales software provider has slowly pulled back the curtains to unveil their most exciting project yet: a free CRM. Starting this week, Lead Liaison is officially provisioning OneFocus™ CRM with clients interested in being an early adopter.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Jackie Walts
MAY 3, 2017
In demand generation, the two things that make the most impact are list and offer. The right list gets you to the right person. But your offer is what brings in response. Here are some hints for success: 1. Unbreakable rule – every demand generation execution needs an offer – that’s how you generate the demand! So never, ever, do anything without asking the recipient to take an action.
Brandfolder
MAY 3, 2017
You’ve probably heard a lot about [digital asset management (DAM)]([link] But exactly what is a digital asset? We get that question a lot, so we’re breaking it down below. ##.
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