Marketing Insider Group
OCTOBER 4, 2021
Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. (NEWS! Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today.
Zoominfo
OCTOBER 4, 2021
As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. These failure points might seem innocuous. But they can cause lead routing problems, inconsistencies within a customer relationship management (CRM) system, and most importantly, missed deals. The good news is that new tools can shore up these cracks and prevent hidden problems from gaining a foothold in the tech stack.
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B2B Marketing Zone Submitted Articles
OCTOBER 4, 2021
Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all?
Content Marketing Institute
OCTOBER 4, 2021
Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
OCTOBER 4, 2021
Facebook, WhatsApp and Instagram suffer DNS related outage described as "epic" and a "nightmare." This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
OCTOBER 4, 2021
We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting. The solution to this is simple –… The post How to Include User-Generated Content in Your Emails appeared first on Benchmark Email.
Search Engine Journal
OCTOBER 4, 2021
Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out. The post WWW vs. non-WWW: Which is Better for SEO? appeared first on Search Engine Journal.
Content Standard
OCTOBER 4, 2021
At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. This year’s conference marked a return to the in-person event after an all-digital version last year, and that energy was born from a sense of normalcy coming back to the world. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to.
Sprout Social
OCTOBER 4, 2021
Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
OCTOBER 4, 2021
Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads. The post How to Generate Leads with Inbound Marketing appeared first on Search Engine Journal.
The Daily Egg
OCTOBER 4, 2021
Zeroing on a name is one of the more difficult parts of starting a business. You want something appealing but functional. It. The post 5 Easy Steps to Do an LLC Name Search appeared first on The Daily Egg.
Heinz Marketing
OCTOBER 4, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Search Engine Journal
OCTOBER 4, 2021
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. The post Facebook Explains October 4 Outage appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 4, 2021
Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.
Search Engine Journal
OCTOBER 4, 2021
SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers. Here's how. The post Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings appeared first on Search Engine Journal.
seo.co
OCTOBER 4, 2021
Ranking factors for local SEO are in many ways similar to those for national ranking, such as the quality and diversity of your onsite content and the quality of your external links, but there are a handful of distinguishing factors that are locally exclusive. The ones most important to your local rank are called “local citations,” and simply put, they’re instances of your business profile on various directories and listings around the web.
Search Engine Journal
OCTOBER 4, 2021
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
seo.co
OCTOBER 4, 2021
There are five types of content you’ll need in order to rank for your local keywords effectively: 1. Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. When you draft a press release with local SEO in mind, make sure your topic is in line with the geographic specificity required of a local campaign—while all press releases typically feature the city and state where the news is taking plac
DivvyHQ
OCTOBER 4, 2021
Is the size of your content marketing operation proportionate to the size of your company? It may seem counterintuitive, but startups often have an easier time creating large amounts of noteworthy content than big enterprises, proportionately speaking. Perhaps you need to light a fire in the coming year. Here's more.
Go Beyond SEO
OCTOBER 4, 2021
The 1960s were some of the most unique and intense times in American history: civil unrest, war protests, and drug use were prominent. Television was a more pervasive and influential medium; the boundaries of fashion and the social contract were being pushed to the brink. People were paying closer attention. Television gave them more access to information on all fronts.
Martech
OCTOBER 4, 2021
“Always Be Collecting Data.” It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Anyword
OCTOBER 4, 2021
Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. However, as your agency grows, you will have more clients coming in, and you might struggle to manage all clients’ work. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.
Sage Marketing
OCTOBER 4, 2021
From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. At the outset, you need to ensure that those baby steps have a strong foundation. If you’re building a real company with real customers and revenue, you need not only to invest in product development but also build a strong marketing foundation that will be ready to capture the potential leads which will later convert into customers.
seo.co
OCTOBER 4, 2021
As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there. It’ll give you a great start and it’s free, but if you stop with that, you’re selling yourself short.
ClearVoice
OCTOBER 4, 2021
Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Facebook’s newest evidence of this shift — which is especially impactful for freelancers and other writers — is Facebook Bulletin. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
seo.co
OCTOBER 4, 2021
Google advertisements have been around since, well, Google itself, and businesses have been taking advantage of them in every iteration they’ve seen. From the off-hand ads that nobody clicked, to the yellow-denoted paid results at the top of your list, to the carousel like shopping results for products related to your search, Google is always tinkering with the way it processes and displays advertisements.
Search Engine Journal
OCTOBER 4, 2021
Google's John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part The post Google MUM Algorithm Can Do More than Rank Websites appeared first on Search Engine Journal.
seo.co
OCTOBER 4, 2021
While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. If you’re looking for simple ways to get involved and strengthen your local relevance online, try some or all of these 15 actionable ideas: 1.
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