KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

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Personalization Content Statistics Custom Publishing 220

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

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Resources Content Marketing Lead Gen Course 210

Zoominfo

OCTOBER 20, 2021

Most organizations know how to recruit active candidates. But when active candidates aren’t the right fit, how do you search beyond those already in the job market? Passive candidates with job security and a strong track record are traditionally more challenging to recruit. However, things are changing in the post-pandemic economy. According to CNBC , one in four workers is considering quitting their job.

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Zoominfo High Quality Lead Outreach Acquisitions 147

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” The problem is not. [ This is only a content summary.

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Resources Marketing Websites Paid Search Agency Content Marketing 163

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 20, 2021

Hiring people for senior management positions is one of the toughest tasks for a recruiter. Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult even in the best of times. Add to that the changing work culture in response to the COVID-19 pandemic and finding the right execs becomes an even harder task.

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Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

OCTOBER 20, 2021

As coronavirus continues to plague the nation, the strength, durability, and spirit of each and every professional community continues to be tested. As a response, companies large and small have stepped up for their employees. While many companies have taken simple preventative measures like sanitizing the workspace, implementing a work-from-home strategy , or updating their sick leave policy, others have found creative ways to boost morale.

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Amazon Thought Leadership Work Management Twitter 130

Search Engine Journal

OCTOBER 20, 2021

Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal.

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Content 134

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Search Engine Journal

OCTOBER 20, 2021

Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest appeared first on Search Engine Journal.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness.

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Top of Funnel Personalization Sales Qualified Leads Generation 123

Zoominfo

OCTOBER 20, 2021

Even with all the data recruiters have at their disposal, outreach to prospective candidates often begins with a cold email. In today’s labor market , it’s critical that recruiters do everything they can to maximize the chance that their emails will not only be opened and read, but acted upon. Here’s how recruiters can make an excellent first impression in their email outreach efforts and engage great candidates.

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Personalization Zoominfo Outreach Work Management 100

Search Engine Journal

OCTOBER 20, 2021

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal.

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Social Media Companies Media Impressions 119

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Think about it, how many times have you found yourself stuck on a work task and turned to the internet for assistance? If you’re like most of us, the answer is a lot. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success.

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Youtube Advertising Channels Work Management Marketing Management 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

OCTOBER 20, 2021

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first on Search Engine Journal.

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Communities SEO 118

Zoominfo

OCTOBER 20, 2021

New technology affects the way every industry operates and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements in web sourcing. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Search Engine Journal

OCTOBER 20, 2021

Link building metrics can help in many ways but can also work against you if you’re not careful. Here's what you need to know. The post 3 Key Types of Link Building Metrics & How To Use Them Successfully appeared first on Search Engine Journal.

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Link Building Ad Building SEO 116

Zoominfo

OCTOBER 20, 2021

HR departments often hire reactively — meaning they only seek to fill positions as they open up. Talent mapping is a powerful alternative. What Is Talent Mapping in Recruitment? Talent mapping is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. It bridges the gap between a company’s goals and the personnel they must hire to reach them.

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Zoominfo Paid Search Agency Class Planning 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

OCTOBER 20, 2021

The traditional model of marketing has too often approached content as a series of isolated projects and assets making up a brand’s digital presence. In this approach, blog posts, social media posts, and other forms of content are evaluated based on their individual performance rather than their contribution to a larger campaign or marketing strategy.

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Effectiveness Thought Leadership Lead Ranking Content 115

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. To land top talent during an uncertain economic recovery, recruitment professionals have to go above and beyond to find and hire the best candidates in their business.

Effectiveness 100

Effectiveness Work Management Transparency Advertising Agencies 100

Martech

OCTOBER 20, 2021

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.

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Paid Search Agency Work Management Customer Satisfaction FAQ 115

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Here is the TL;DR version: B2B firms should share content that their audience cares about.

Social Media 107

Social Media B2B Thought Leadership Paid Search Agency Companies 107

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Heinz Marketing

OCTOBER 20, 2021

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ll never forget when I first noticed what I now know is The Baader-Meinhof Phenomenon , also known as Frequency Illusion. Though odd, this phenomenon has nothing to do with odds. I’ll explain in a minute. Back in the mid 1990’s we were parents just about to embark on the mini-van-stage-of-life.

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Ad Frequency Word of Mouth Marketing & Strategy Internet Marketing 110

Search Engine Journal

OCTOBER 20, 2021

The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators Is Here To Help Publishers Get Found & Make Money appeared first on Search Engine Journal.

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Google Education Search Marketing Resources 107

Martech

OCTOBER 20, 2021

For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Product 100

Search Engine Journal

OCTOBER 20, 2021

Learn about checking your page size for SEO, including tips, tools, best practices, and why it's important. The post Checking Your Page Size for SEO: A Complete Guide appeared first on Search Engine Journal.

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SEO Tips Practices Tools 107

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SalesIntel

OCTOBER 20, 2021

ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better alternatives. SalesIntel is a ZoomInfo competitor that has emerged as the best alternative for customers who want a product like ZoomInfo but without any of its shortcomings.

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Zoominfo Best Practices Bombora Intent Data 98

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a bit of hard work, and time for the fruits of your labor to become reality.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Outreach

OCTOBER 20, 2021

Engaging prospects and customers is a vital aspect of any sales process. But getting it right doesn’t come without its challenges. From workflow inefficiencies to communication gaps, tool sprawl, and data silos, you might be left wondering if it’s even possible to improve the impact of your customer-facing and revenue-generating teams. At the center of a multibillion dollar industry, the sales engagement platform is the force multiplier companies need to drive efficiency and improve results at e

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Sales Cycle Efficiency Process Generation 98