ClickDimensions

NOVEMBER 3, 2022

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. . In 2022, though COVID-19 and work-from-home regulations have changed and almost resorted back to normal, the impact and customer preference for a digital-first approach is not slowing down.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Hinge Marketing

NOVEMBER 3, 2022

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner. Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

The Daily Egg

NOVEMBER 3, 2022

After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.

Template 145

Template Examples Generation Marketing Websites 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

NOVEMBER 3, 2022

Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

DemandBase 118

DemandBase Account Based Marketing ABM Advertising Benchmark 118

Engagio

NOVEMBER 3, 2022

Join us for a day of strategies your revenue team can unite behind. Learn what the best B2B marketers are doing to drive alignment across the org, leverage digital engagement throughout the buyer’s journey, and use data and insights to create deeper connections with their audiences. The post Revenue Kickoff – Forget SKOs. Kick off something greater. appeared first on Demandbase.

DemandBase 118

DemandBase B2B Marketing B2B Marketing Strategy 118

Search Engine Journal

NOVEMBER 3, 2022

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will Drop appeared first on Search Engine Journal.

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Google SEO 115

CopyBlogger

NOVEMBER 3, 2022

Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t. Continue Reading. The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger.

Ad Building 113

Ad Building Content Copywriting Features 113

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.

Tactics 109

Tactics Marketing Automation Services Paid Search Agency Work Management 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, rese

Social Marketing 110

Social Marketing Work Management Business Marketing Management 110

Search Engine Journal

NOVEMBER 3, 2022

Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website. The post What Is A Content Management System (CMS)? appeared first on Search Engine Journal.

Marketing Management 108

Marketing Management Content Efficiency Search Marketing 108

Martech

NOVEMBER 3, 2022

Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .

Work Management 97

Work Management Budget Programs Marketing Automation Services Marketing Management 97

Search Engine Journal

NOVEMBER 3, 2022

YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights, New Channel Page Layout appeared first on Search Engine Journal.

Youtube 107

Youtube Advertising Channels 107

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

NOVEMBER 3, 2022

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

Webinar Metrics 97

Webinar Metrics Conversion Differentiation User-Generated Content 97

Search Engine Journal

NOVEMBER 3, 2022

Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on Search Engine Journal.

Best Practices 107

Best Practices 107

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required and reclaiming their lives outside of work. Where are emboldened, frustrated employees getting inspiration to withdraw? The workplace TikTok trend known as quiet quitting. @steph.and.den. Quiet quitting ?? #QuietQuitting #QuietQuittingMyJob #QuietQuittingYourJob #QuittingYourJob #QuitJob #IQuitMyJob #CareerTips #CareerToks #Career #Quitting. ?

Work Management 95

Work Management Marketing Management Paid Search Agency Lead Ranking 95

Search Engine Journal

NOVEMBER 3, 2022

Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal.

Google 105

Google Privacy Ads Campaigns 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

NOVEMBER 3, 2022

Copyright infringement swings both ways. On the one hand, you need to watch out for content infringement of your website content (people stealing your words, images, etc.). On the other, you need to ensure that your own content doesn’t run afoul of copyright law. So how can you protect yourself and your company from these issues? Let's dig into it.

Copyright 88

Copyright Content Marketing Websites User-Generated Content 88

Search Engine Journal

NOVEMBER 3, 2022

Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. The post Substack Sets Its Sights On Twitter With New Chat Feature appeared first on Search Engine Journal.

Twitter 95

Twitter Features Social Media Media 95

Content Marketing Institute

NOVEMBER 3, 2022

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.

Peer-to-peer 84

Peer-to-peer Content Marketing Content Paid Search Agency 84

Search Engine Journal

NOVEMBER 3, 2022

Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry. The post A Guide To Long-Form Content appeared first on Search Engine Journal.

Fulfillment 93

Fulfillment Content Keywords 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendGrid

NOVEMBER 3, 2022

Sending holiday announcement emails to your employees? Customize these copy/paste samples for a quick and easy send. The post How to Write a Holiday Announcement Email to Your Employees (Copy/Paste Samples) appeared first on SendGrid.

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Sample Email Marketing Marketing 78

Search Engine Journal

NOVEMBER 3, 2022

In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. . The post Can Link Building Give You Or Your Client A Bad Reputation? appeared first on Search Engine Journal.

Link Building 88

Link Building Ad Building SEO 88

Litmus

NOVEMBER 3, 2022

The Halloween edition of newsletter took a seasonally spooky turn. Our email team created a fabulously freaky email using glitching animations , all created using CSS. Read to find out how our Email Marketing Specialist Carin Slater created this CSS glitch effect. Subscribe for more email tricks and treats. Keep your know-how fresh on email marketing, design, and development with our newsletters—including “surprise and delight” moments like our October newsletter.

Effectiveness 77

Effectiveness Class Paid Search Agency Newsletter 77

Engagio

NOVEMBER 3, 2022

Here’s a peek at how we do alpha and beta releases at Demandbase from CPO Brewster Stanislaw. . The post Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases appeared first on Demandbase.

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DemandBase CPO Ad Building 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandpoint

NOVEMBER 3, 2022

Your website is the digital face of your business, your digital business card. It needs to be welcoming, educational and helpful to your users. The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are benefici

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Engagio

NOVEMBER 3, 2022

Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). The post Strategy & Planning Series – How To Adjust Your GTM Strategy When Things Don’t Go To Plan appeared first on Demandbase.

DemandBase 62

DemandBase Thought Leadership 62

Oktopost

NOVEMBER 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Nothing lasts forever. Products evolve, industries transform, and as a B2B marketer, it’s imperative to stay open-minded. However, while marketing leaders may be aware of the ever-changing marketplace, that doesn’t always mean they are eager to change along with it.

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Demographics Transparency Youtube Marketing & Strategy 62