SendX
FEBRUARY 14, 2024
In the crowded marketplace of the inbox, humor stands out. Funny email subject lines can significantly increase open rates by appealing to a reader's innate desire for a light-hearted break from the norm. The psychology behind this is sound: laughter triggers positive feelings, creating an instant connection between sender and receiver.
The Point
FEBRUARY 14, 2024
At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. Why? Because a well-crafted survey does all this and more: * builds thought leadership for your brand and helps establish your company as subject matter experts and thus a brand buyers can trust * helps validate, or brings awareness to, a specific business challenge – the very challenge your product solves for * delivers real inf
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Ahrefs
FEBRUARY 14, 2024
Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it.
CMSWire
FEBRUARY 14, 2024
Unified accountability is not simply good for customer experience; it’s also great for business. Continue reading.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
FEBRUARY 14, 2024
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
FEBRUARY 14, 2024
Surveys with salespeople consistently highlight a troubling fact: the average sales rep only spends 28% of their week actually selling, with the rest of their days tied up managing complex and redundant workflows. To solve this nagging problem, leading go-to-market teams are increasingly looking for integrated tools and platforms to create more seamless workflows, improve customer experiences, and maximize technology budgets.
Martech
FEBRUARY 14, 2024
When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e
Convince & Convert
FEBRUARY 14, 2024
Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”.
SocialPilot
FEBRUARY 14, 2024
Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
CMSWire
FEBRUARY 14, 2024
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google? Continue reading.
Martech
FEBRUARY 14, 2024
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.
Salesforce Marketing Cloud
FEBRUARY 14, 2024
IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay. We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upc
Martech
FEBRUARY 14, 2024
As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers but crafting a roadmap for growth and innovation. When setting goals, Marketing Operations teams should consider crafting different sets of goals for two audiences: your public goals, which will be shared with your marketing and sales partners, and your
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Velocity Partners
FEBRUARY 14, 2024
Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay with me, I promise I’ll bring it around). In truth, B2C has been eyeing me my whole life. I still can’t turn a corner without seeing them. On every building, down every supermarket aisle, in-between reruns of Friends, after every swipe of my phone… They were flashy, exciting, vibrant, hopeful, beautiful, clever, funny, happy and burst into my life (
Top Rank Marketing
FEBRUARY 14, 2024
One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years and hundreds of updates, they remain one of Google’s most valued ranking signals.
Optinmonster
FEBRUARY 14, 2024
Are you looking to get more people to follow your business page on Facebook? Do you have good website traffic that you want to convert into social media followers? If you answered ‘yes’ to both of these questions, you definitely should embed a ‘Like Us On Facebook’ popup on your website. Adding a Like Us On Facebook button lets your site visitors follow your Facebook page with a single click.
Tiecas
FEBRUARY 14, 2024
Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
FEBRUARY 14, 2024
Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great!
Goodish Agency
FEBRUARY 14, 2024
One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website,
Single Grain
FEBRUARY 14, 2024
I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. This time, it’s Generative Engine Optimization (GEO), which will fundamentally alter how we approach search engine optimization. GEO, which combines traditional SEO with generative models for better search results, is poised to redefine content visibility in AI-generated search engine recommendations, which marks a crucial shift from traditional SEO practices.
Optinmonster
FEBRUARY 14, 2024
Do you want to learn how to increase average time spent on a website? The time people spend on your website is a clear indication of how they feel about it. If users are abandoning your site without spending enough time to look at it, then something is wrong that needs to be fixed. In this article, I will share 11 hacks to increase average time spent on a website.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot
FEBRUARY 14, 2024
The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Plus, insights into how the best emails perform and what your audience wants from you. Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts.
Envy
FEBRUARY 14, 2024
We're introducing the Envy Way of auditing your B2B marketing & RevOps. Learn what processes and workflows you can improve to reach your 2024 targets.
SmartBug Media
FEBRUARY 14, 2024
If you're a CRM admin or a marketing leader handling intricate CRM implementations, there comes a point when you need to determine how to structure your portal data. Depending on your business setup, you might want to consolidate all data in one portal while maintaining the ability to generate reports across different business segments. Alternatively, if you're integrating HubSpot into an acquired company, you might need to keep the data entirely separate due to accounting or privacy considerati
sagefrog
FEBRUARY 14, 2024
The success of a marketing campaign hinges on buyer behavior. In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Engagio
FEBRUARY 14, 2024
2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification.
Launch Marketing
FEBRUARY 14, 2024
The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. When implemented correctly, a successful product launch can ensure organizations make their mark and can set the foundation for long-term product performance.
Confessions of a B2B Marketer
FEBRUARY 14, 2024
Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Pe
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