Webbiquity

APRIL 18, 2024

Guest post by Eduard Klein. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing.

Marketing Automation Services 174

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 174

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

Marketing AI 127

Marketing AI Paid Search Agency Generation Enterprise Management 127

CMSWire

APRIL 18, 2024

How marketers can balance scale, relevance and privacy in a post-cookie world. Continue reading.

Tactics 111

Tactics Privacy Relevance Personalization 111

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to.

B2B 111

B2B Demand Generation Agencies RSS B2B Thought Leadership 111

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

APRIL 18, 2024

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

Companies 108

Companies 108

CMSWire

APRIL 18, 2024

Instead of focusing on friction, let's explore how marketing and sales can align to tell a cohesive brand story. Continue reading.

Marketing 107

Marketing Marketing Qualified Leads Brand Identity Branding 107

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 104

Email Marketing Marketing Automation Services Work Management Planning 104

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

Heinz Marketing

APRIL 18, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow based on qualitative data. Enjoy the video below! Initial Findings : ChatGPT can create workflows from scratch but results may be suboptimal. Existing workflows ranged from acceptable to chaotic; aim is to optimize.

Optimization 96

Optimization Marketing & Strategy Customer Surveys Marketing 96

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Work Management Marketing Management 99

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging

Work Management 90

Work Management Intent Data Buyer Intent Marketing Management 90

Scoop.it

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities.

Thought Leadership 88

Thought Leadership Communities Work Management Marketing Management 88

Martech

APRIL 18, 2024

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. … In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation.

Marketing AI 83

Marketing AI Enterprise Management Work Management Marketing Management 83

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Square 2 Marketing

APRIL 18, 2024

By now all the first-quarter sales results are in. Booked revenue is locked and you missed your first-quarter sales goals. While I’m sure you and everyone else at your company are disappointed, rest assured you’re not alone. Last week, I did a session at the EOS® (Entrepreneurial Operating System) Conference in San Diego and took an informal poll of over 100 CEOs and operational leaders.

Lock-In 81

Lock-In Conference Companies 81

Martech

APRIL 18, 2024

In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.

Webinar Metrics 79

Webinar Metrics Privacy Practices Optimization 79

Go Beyond SEO

APRIL 18, 2024

Running a pest control business has its challenges. Standing out to attract new customers is hard. PPC Pest Control advertising is a proven strategy that works. PPC Pest Control means you pay for each click on your ad. You can target specific keywords. Your ads reach people looking for pest control services. This increases your online presence and brings in leads more likely to use your services.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

SmartBrief - Marketing

APRIL 18, 2024

Enhanced brand awareness , increased sales, improved customer perception and greater investor confidence are all things businesses strive for. They are also all things that can be achieved by unlocking the door to top-tier media exposure. Top-tier outlets like Forbes , USA Today , and The Wall Street Journal have earned the respect of a global audience.

Features 73

Features Tips Media Public Relations 73

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

CMSWire

APRIL 18, 2024

Eight key strategies to invest in employee training and development, transforming your workforce into a customer service powerhouse. Continue reading.

Training 71

Training Service 71

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture. Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI.

B2B Thought Leadership 69

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 69

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. But you don’t have to go it alone. If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® (At least, you should!

Training 62

Training Hubspot CMS Development Work Management 62

Marketri

APRIL 18, 2024

The Marketing Journey Takes Time Marketing is not an instant process that yields immediate results. Rather, it is about consistency in communication and strategy implemented over an extended period of time. Many companies come into marketing with unrealistic expectations, hoping that hiring a marketing firm will deliver growth and new business opportunities overnight.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

BOP Design

APRIL 18, 2024

There are many things to consider when building a successful B2B website to attract and convert visitors into potential clients. However, the foundation of a successful website is the user experience (UX) of your website. The UX of your B2B website shouldn’t be an afterthought, but the guiding principle of your web design. Let’s look. The post Boost Your B2B Website’s UX: Five Spots to Focus On appeared first on Bop Design.

B2B 62

B2B Design Marketing Websites Ad Building 62

Engagio

APRIL 18, 2024

Learn what emotional intelligence is, why emotional intelligence is so important for your B2B brand and the emotional intelligence skills you can leverage for more success in sales and marketing.

B2B Sales 62

B2B Sales B2B B2B Marketing Brand Identity 62

BOP Design

APRIL 18, 2024

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a. The post How B2B Firms Use Content Marketing appeared first on Bop Design.

B2B Marketing 62

B2B Marketing Content Marketing B2B Content 62

Launch Marketing

APRIL 18, 2024

Cybersecurity is an important industry and as it constantly changes, it is critical to evolve marketing strategies to ensure your product, service or solution stands out in a sea of competitors. Content marketing serves as the driver to help set your brand apart. Having a strategy optimized for success can boost lead generation and business revenue.

Lead Generation 62

Lead Generation Marketing & Strategy Marketing Strategy Lead Scoring 62

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Stevens & Tate

APRIL 18, 2024

In the fast-paced landscape of advertising, standing out is not only an advantage but a necessity. Achieving higher levels of creativity in advertising can set a brand apart, fostering memorable campaigns and engaging potential customers in meaningful ways. This article explores why elevating creativity is critical, what makes an ad campaign truly unique, and offers practical tips for enhancing creativeness within your advertising team.

Advertising Agencies 60

Advertising Agencies Creativity Advertising Advertisements 60

Salesforce Marketing Cloud

APRIL 18, 2024

The recent rollout of Salesforce’s new conversational artificial intelligence (AI) assistant Einstein Copilot is a pivotal product launch that enhances our ways of working and saves valuable time. Like most of our customers, we were excited when the technology became available to pilot, and we were keen to use it to transform how our sellers sell , how our customer service agents find answers and how our marketers manage campaigns.

Marketing AI 59

Marketing AI Work Management Customer Satisfaction User-Generated Content 59

Lake B2B

APRIL 18, 2024

The B2B marketing landscape is ever evolving and traditional lead generation methods are inadequate to fulfill the needs of the sales pipeline. The traditional methods that were effective once are irrelevant now and are not helping businesses maintain a competitive edge in the market.

Lead Generation 59

Lead Generation Generation Fulfillment Leads 59