Thu.Aug 04, 2022

Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

It may sound cliché, but tech is changing faster than ever before. Well, Big Tech specifically. While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance.

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading → Company News

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HubSpot Service Hub: Close the Sales, Marketing, and Service Gap

SmartBug Media

Attract, convert, close, delight—these are the four phases of inbound marketing that we all know and love. In 2018, HubSpot took these phases of inbound marketing and worked them into the flywheel model that emphasizes the delight phase “to help, support, and empower customers to reach their goals.”.

The World of Sales and How Things are Changing

MarketJoy

The world of sales has changed a lot in the last 20 years. From the time when people wanted others to do or buy something, sales techniques were developed and people started to have jobs and careers in sales. Historians have found coins from around 7,000 years ago.

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The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Marketing

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same.

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17 SEO Best Practices For Better Ranking via @sejournal, @martinibuster

Search Engine Journal

Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.

12 Essential Small Business Marketing Strategies

BenchmarkONE

Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results.

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts via @sejournal, @martinibuster

Search Engine Journal

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal. SEO Technical SEO Web Dev SEO

Media Asset Management: Tools, Techniques and Strategies

DivvyHQ

How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly.

Tools 74

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Content Curation in the New Normal: How Brands Must Adapt to Life in a Post-Pandemic Landscape

Scoop.it!

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer.

How to use paid ads to launch a digital product and drive sales

ConvertKit

Whether you want to launch an ebook, a course, a community, or a new album, paid advertising helps you drive awareness, clicks, and conversions. Advertising is an important part of pretty much every digital product launch.

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B2B Retargeting: If You Don’t Do It, You Miss.

Navigate the Channel

How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate , which means people visit and leave without going to other pages. And 97% of website visitors never come back.

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker

Search Engine Journal

It's time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal. SEO SEO Strategy

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why Emotional Intelligence Matters to Sales Leaders

PureB2B

The post Why Emotional Intelligence Matters to Sales Leaders appeared first on DemandScience. Sales Sales Enablement Sales Process

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Google Shows New Snippets For Quoted Searches via @sejournal, @MattGSouthern

Search Engine Journal

Google's search snippets will look slightly different when you put quotes around your queries. Learn more about what's changing in today's announcement. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.

How to stitch on TikTok and 7 tips for making them great

Sprout Social

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together.

What is a Social Media Dashboard and Why Do You Need One?

Hootsuite

If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or how it could help you.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career.

5 Ways to Identify and Promote Your Transferable Military Skills in the Salesforce Ecosystem

Salesforce

Find the right mindset 2. List your skills 3. Map your skills 4. Promote your personal brand 5. Network and connect We all have transferable skills. Blazing your trail can be hard. Understanding the next step on the path or even finding the right direction can be daunting.

CMO 81

Optimize Your Way to Better Content: Conductor’s Latest Features

Conductor

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. There are a variety of on-page and technical SEO factors to consider and prioritize, along with the initial, often intensive keyword research stage.

Google’s Idea to Increase Productivity

Sharpspring

Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The plan, titled “Simplicity Spirit” is to tap into their 174,000 employees for ideas on how to improve efficiency.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Irresistible Call to Action Buttons That Will Boost Your Email Conversions

Vision6

When it comes to your email call to action we don’t lend too much thought to design. However, little did you know that even the smallest tweak to colour, size, or copy can have a profound effect on subscriber engagement.

How Influencers and Brands Can Use the ASMR Trend

Tapinfluence

ASMR, short for autonomous sensory meridian response, is the pleasurable tingle we feel when watching or hearing something oddly satisfying. It’s also a trend that dates back to around 2013.

How Not To Get Burned Hiring the Wrong Marketing Agency

B2B Digital Marketer

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process.

4 Key Strategies to Launch Your Podcast Programmatic Advertising Campaign

Digilant

Podcasts have been around for quite a while, though it wasn’t until recently that their popularity skyrocketed. Audiences are continuously increasing across all demographics: Edison Research found around 177 million Americans over the age of 12 will listen to a podcast in 2022.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern

Search Engine Journal

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal. Marketing Analytics News

Why Data Enrichment Matters and How Often Should You Do It

Lake B2B

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer personas, everything runs on the quality of data you collect. It is at the core of every decision B2B organizations make to ensure their sustenance and growth in the market.

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How Can We Solve Autogenerated URL Errors Once & For All? via @sejournal, @rollerblader

Search Engine Journal

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All? appeared first on Search Engine Journal. Ask an SEO