Marketing Insider Group
JUNE 26, 2017
In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 26, 2017
Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies. The data indicated that 27 percent of marketers still believe mobile is “the next big thing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 26, 2017
Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".
Adobe Experience Cloud Blog
JUNE 26, 2017
The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of their ideas and innovations can be tracked, tweaked, improved and proven, making a real return on investment (ROI) demonstrable internally to the broader business (and especi
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 26, 2017
Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind. One of such a thing – building backlinks. This process has so many steps and sides, […]. The post 5 things to keep in mind while building backlinks appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 26, 2017
Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group.
Leadspace
JUNE 26, 2017
In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. One particularly effective way to turn that indigestible mass of raw information into actionable intelligence is via lead scoring. It just isn’t humanly possible to quickly, efficiently and consistently know which leads or accounts to prioritize without an effective scoring system.
Hubspot
JUNE 26, 2017
It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. Regardless of seasonal appropriateness, this month's ad roundup showcases some inventive ad formats and new concepts from agencies around the world.
Engagio
JUNE 26, 2017
Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG. In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. Each of these people has different motivations and pain points. Each is rewarded differently and each evaluates your products or services from a different perspective.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
JUNE 26, 2017
Paris is a beautiful city. so I’ve been told. From books and films, to history and fine art, to fashion shoots and wine, the story of Paris to the rest of the world is one of long-standing mystique, allure, and one-of-a-kind beauty. So you can imagine my surprise when, upon my first visit to the magical city, the first sight to greet me out of my taxi from Charles de Gaulle was a man in a full business suit relieving himself into a storm drain.
Kwanzoo
JUNE 26, 2017
In the world of B2B marketing, you’ll be surprised how often people make the mistake of targeting based on titles.
Biznology
JUNE 26, 2017
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written by professional writers and was a hit in print. Plus, some of their writers were afraid that adding key phrases would transform their great content into jargon-stuffed drivel.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
JUNE 26, 2017
In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and contextualized according to the particular needs, wants, and circumstances of your customers.
Hubspot
JUNE 26, 2017
Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?
PureB2B
JUNE 26, 2017
In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and contextualized according to the particular needs, wants, and circumstances of your customers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 26, 2017
Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.
Contently
JUNE 26, 2017
I recently passed my six-month mark at Contently. In my very first post on The Content Strategist , I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people. The responsibility for content can reside with every team from comms to social to digital to brand.
KEO Marketing
JUNE 26, 2017
Companies in every single industry across the globe are realizing the value of digital marketing. They are investing heavily into their digital marketing efforts to gain new customers and increase sales. According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. By 2021, the United States’ digital marketing expenditures will rise to nearly $120 billion.
Terminus
JUNE 26, 2017
If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, it doesn’t exist.”. As a marketer with a keen focus on operations and metrics, Salesforce is my go-to. It’s the first thing I check in the morning and the last thing I check before leaving the office. I run my daily, weekly, monthly, and quarterly reports in Salesforce.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
279 
Let's personalize your content