Thu.Apr 15, 2021

The 5 Step Guide to Creative Marketing and its Importance


A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

Language Matters


FIR B2B #146: Language Matters. Last week Volkswagen tried and failed at an A pril Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles.


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How to Set Content Marketing Goals That Matter to Business Leaders

Content Marketing Institute

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing.

Do You Need A Marketing Coach Or A Full-Service Digital Marketing Agency?

Square 2 Marketing

There Is A Big Difference: Understanding The Difference Between Coaches And Consultants Is Key. Need help with your digital transformation, revenue generation , digital marketing or sales enablement ? Join the club.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]


If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.

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15 Small Business Marketing Strategies to Help With Growth


There’s no getting around it: A killer marketing strategy is essential for business growth. Sure, you need a valuable product or service to offer your customers. That goes without saying.

What Are the Benefits of Market Segmentation?


You have a great product with a lot of customers, but you know you can do better. You have a massive email list and a catchy marketing campaign, but your emails too often go to spam, resulting in a low overall conversion rate. Exploring the benefits of market segmentation can help you!

Sales and Marketing Alignment Strategies

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is Sales and Marketing Alignment? As Matt Heinz says – there is No Sale without Marketing and No Marketing without Sales.

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Google My Business for Contractors: What You Need to Know

Navigate the Channel

If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Not just for data scientists: Why your entire team needs access to social business intelligence

Sprout Social

After a year of transformation, businesses are going all-in on social— 90% of executives see social becoming the primary communication channel for connecting with customers, according to recent findings in the Harris Poll on behalf of Sprout Social.

19 Best Practices for Webinars or Webcasts


Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team.

Demand Type: How Buyer Mindsets Drive Messaging


Effective B2B content marketing first requires that you understand the type of demand you ’ re trying to generate. Content may have any number of objectives, but it won ’ t reach any of them unless you can capture prospects ’ attention. That ’ s where demand type comes in.

Looking for Customer Engagement Software? Here Are 7 Examples to Consider

Higher Logic

The post Looking for Customer Engagement Software? Here Are 7 Examples to Consider appeared first on Higher Logic. We rounded up 7 of the best examples of customer engagement software that help you connect with your customers in meaningful ways. The post Looking for Customer Engagement Software?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Business Resilience, “Bounce Back” Grants and Brexit Complications – March Coverage Highlights…

Champion Communications

Throughout March, we saw the c ontinued discussion o f b usiness resilience across multiple sectors including financial services and retail ; how enterprises can align digital transformation eff orts to business objectives , conversations around the unforeseen complications from Brexit and reactions to the 2021 UK Budget.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]


You might’ve noticed that 2020 was an interesting year for marketing. Yeah, that’s the word for it. Interesting.). For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable.

8 Steps to Create a Complete Inbound Marketing Plan in 2021

The Brit Agency

Are you currently planning a way to crush your company’s growth plans over the next year? If so, implementing a B2B Inbound Marketing program probably seems like a no-brainer.

How to Add Your Business to Google & Google Maps


Local business owners can benefit greatly from creating or owning their Google My Business listing. In this guide, we’ll show you how to create or manage your listing. Local SEO

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Do You Need Bombora? What the Intent Data Provider Brings to the Table

The ABM Agency

Reading Time: 4 minutes. Intent data is an essential piece of the account-based marketing puzzle.

3 Ways Website Security Affects SEO

SmartBug Media

Have you ever heard of a little thing called cyberattackers? Those little stinkers become smarter by the second, and it’s now more important than ever before to ensure your website security is top-notch.

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5 Ways to Refresh Stale B2B Marketing


B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can be a big, boring, task-oriented rut. Consider these five areas if you want to freshen up your marketing approach. Who wouldn’t?). 5 Tips to Transform Boring B2B Marketing.

Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Search Engine Journal

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal. News Paid Search

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth

Last week, WordPress VIP’s CEO, Nick Gernert ,’s Co-Founder, Sachin Kamdar , and Microsoft’s Sr. Communications Manager, Will Tuttle , sat down for a webinar to talk about

Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern

Search Engine Journal

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal. News SEO

Cracking the B2B Sales Gender Diversity Code


Unleash 2021 is just over a month away, and I am excited to participate in my first Outreach event as the company’s Global Innovation Evangelist.

Breaking: Google Announces New Dynamic Exclusion Lists via @sejournal, @hoffman8

Search Engine Journal

Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know. The post Breaking: Google Announces New Dynamic Exclusion Lists appeared first on Search Engine Journal. News Paid Search

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.