Bannerflow
APRIL 15, 2021
A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Understandably, businesses may have been concerned about the roadblocks COVID-19 could potentially cause for creativity.
Unbounce
APRIL 15, 2021
You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.). For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions.
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Heinz Marketing
APRIL 15, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is Sales and Marketing Alignment? As Matt Heinz says – there is No Sale without Marketing and No Marketing without Sales. A successful, predictable, and scalable organization doesn’t exist entirely with sales or entirely with marketing. For a greater marketing conversion, you need an efficient sales program.
Content Marketing Institute
APRIL 15, 2021
Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading → The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Spiralytics
APRIL 15, 2021
Lead magnets are a part of the marketing funnel activity because they help collect qualified and relevant leads. Read on to learn more! The post How To Segment Your Audience With Lead Magnets appeared first on Spiralytics Inc.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
APRIL 15, 2021
Local business owners can benefit greatly from creating or owning their Google My Business listing. In this guide, we’ll show you how to create or manage your listing.
The Daily Egg
APRIL 15, 2021
Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing campaigns, the stakes are high. Every passing year brings new features, new standards, and new everything to websites and their design, making web design best practices highly dynamic. What you […].
ClickDimensions
APRIL 15, 2021
Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. While there are many facets to customer retention, one important contributing factor is how invested a customer is in your business.
ClearVoice
APRIL 15, 2021
What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Conductor
APRIL 15, 2021
An amazing content strategy is all for naught if your audience can’t find the content your brand is producing. Too often, SEO is tacked on as a “last thought” before publishing, rather than being integrated into a brand’s content strategy. But you can’t just “SEO” a piece of content after it’s already written. This guide will provide the necessary steps to create a content strategy that is rooted in SEO.
Litmus
APRIL 15, 2021
Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Or maybe, you heard some email clients might have pulled support for a feature you use. Perhaps you know how vital it is to test every email before you send, but your boss or other stakeholders think otherwise.
The ABM Agency
APRIL 15, 2021
Reading Time: 4 minutes. Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging.
SmartBug Media
APRIL 15, 2021
Have you ever heard of a little thing called cyberattackers? Those little stinkers become smarter by the second, and it’s now more important than ever before to ensure your website security is top-notch. Over the past few years, cyberattacks have soared—whether you’re a small organization or a large-scale enterprise like eBay , no one seems to be safe.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
APRIL 15, 2021
Google Ads announced two updates to conversion tracking. Here's what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.
Outgrow
APRIL 15, 2021
How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? Well, we are going to discuss all these concepts step by step in this blog.
Search Engine Journal
APRIL 15, 2021
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal.
Hubspot
APRIL 15, 2021
If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months. Although the app is invite-only , more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 15, 2021
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know. The post Breaking: Google Announces New Dynamic Exclusion Lists appeared first on Search Engine Journal.
Hubspot
APRIL 15, 2021
Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate.
Search Engine Journal
APRIL 15, 2021
New research highlights a little known area of information retrieval that Google hasn't quite succeeded in. The post Google Research Paper Reveals a Shortcoming in Search appeared first on Search Engine Journal.
Sharpspring
APRIL 15, 2021
You have a great product with a lot of customers, but you know you can do better. You have a massive email list and a catchy marketing campaign, but your emails too often go to spam, resulting in a low overall conversion rate. Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 15, 2021
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here. The post How to Create an Eye-Catching Instagram Ad appeared first on Search Engine Journal.
Brightedge
APRIL 15, 2021
If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. According to Statista, in 2019, worldwide ecommerce sales were at $3.35 trillion and in 2020, this rose to a record high of $4.28 trillion.
Search Engine Journal
APRIL 15, 2021
Learn to tap into readers' needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here. The post How to Tell What Readers Want & Give It to Them appeared first on Search Engine Journal.
The Brit Agency
APRIL 15, 2021
Are you currently planning a way to crush your company’s growth plans over the next year? If so, implementing a B2B Inbound Marketing program probably seems like a no-brainer. But how do you go from understanding the basics of Inbound Marketing to creating an effective strategy that actually delivers your business real results?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
APRIL 15, 2021
Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy. The post How to Grow Your Agency with Call Tracking & Analytics appeared first on Search Engine Journal.
SendGrid
APRIL 15, 2021
T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. The post How to Meet the New T-online.de Email Delivery Requirements appeared first on SendGrid.
Moz
APRIL 15, 2021
For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.
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