Webbiquity

OCTOBER 5, 2017

Guest post by Kimberly Maceda. Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. With its high potential and the impressive results it can deliver, it’s no surprise that more businesses are implementing these platforms to beef up their performance. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology.

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Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Marketing Insider Group

OCTOBER 5, 2017

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […].

Word of Mouth 198

Word of Mouth eCommerce Business Marketing 198

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Biznology

OCTOBER 5, 2017

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Avinash&#

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Social Media Activities Organization Media 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Lattice

OCTOBER 5, 2017

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

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Class Conference Organization Ad Building 140

Marketing Insider Group

OCTOBER 5, 2017

This is an excerpt from my weekly Unthinkable newsletter, which shares thoughts about conventional thinking at work, plus stories and ideas to break from it. In the Era of Advice, it’s never been a better time to think for yourself. So you want to do exceptional work. Great! But now the question becomes: How? Well, here’s what […]. The post The Great Lie We’re Told About Doing Exceptional Work appeared first on Marketing Insider Group.

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Newsletter Marketing Content Marketing Content 111

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated.

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Tactics ROI Planning B2B Thought Leadership 134

G2M Solutions

OCTOBER 5, 2017

If you’re selling complex or high-value B2B products or services, you’ve probably used Return on Investment ( ROI) calculations to justify your value proposition and proposal. You may well market your offerings on the basis of the improved ROI you believe your target customers can generate. But even when presenting to your prospects with a compelling ROI-based argument the chances are that you still won’t win the deal - and it’s not just because (even though it’s undoubtedly true) many buyers do

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ROI B2B Marketing B2B Sales Marketing Proposals 107

Hubspot

OCTOBER 5, 2017

Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales that just never changes. Tick tock, tick tock, tick tock. Sell, sell, sell. As we’ve all experienced, sales essentially boils down to two things: Numbers. Time. And those two things often go hand-in-hand.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard

OCTOBER 5, 2017

Prospecting is critical to any sales team’s success. Without prospects, the pipeline and sales whither. Unfortunately, many people spend their valuable sales time on contacting bad leads, or even worse, cold calling. Strong sales prospecting techniques — before contact is ever made — helps to ensure your sales team isn’t wasting time that could be better spent on more valuable leads.

Sales Cycle 58

Sales Cycle Cold Calling Webinar Metrics Ideal Customer Profiles 58

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. This multi-step process typically takes several weeks, much analysis, and the engagement of associates throughout the organization. There are many benefits of completing marketing plans and budgets early.

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Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Navigate the Channel

OCTOBER 5, 2017

Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow. Google’s primary focus for search is to provide the best possible results for user queries.

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Trends SEO Top of Funnel Content Marketing 50

Bound360

OCTOBER 5, 2017

If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. It’s scary stuff, cue halloween costumes! Join the upcoming webinar and we’ll solve all your problems, just kidding – but we will help you learn from experts in demand marketing.

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Demand Personalization Webinar Metrics Marketing Prospects 53

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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JotForm

OCTOBER 5, 2017

One of the hottest payment processing companies, CardConnect, is now available as a new JotForm credit card payment integration to users in the United States and Canada. Turn any form into a money maker that processes event tickets, customer orders, donations, and application fees. JotForm is t.

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Order Process Companies Product 48

Akoonu

OCTOBER 5, 2017

Marketers, let’s be realistic. You can’t always create the perfect experience for everyone. Your content consumers are not always “leads” with active needs, and they shouldn’t be treated as if they are. Instead of marketing to all your “leads” as though they might be ready to move through your marketing and sales stages, you can focus on excellent experiences for the buyers in your Ideal Customer Profile, creating value for them until the timing is right for them to engage.

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Ideal Customer Profiles Contacts Lead Scoring Lead Ranking 49

EMagine B2B Blog

OCTOBER 5, 2017

One of the many reasons I love working at emagine is the fact that people here are REAL! When you work with us, I know you’ll see that we (like you) are just people behind the “operation” of getting your new website launched. So who am I? Yes, I am a Project Manager and client advocate, and I’m also a mom, wife, daughter, friend, field hockey fanatic, DIY’er !

Work Management 40

Work Management Design Marketing Management Eye-Tracking 40

Exo B2B

OCTOBER 5, 2017

I want to be 1 st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff … Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you!

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Adwords Optimization CTR Marketing Management 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

OCTOBER 5, 2017

Video is quickly becoming one of the most effective marketing tactics. However, many organizations waste loads of time and money creating videos that fail to deliver results. Here’s our secret formula for producing videos that drive business ROI. Media One Creative is a digital video agency and creative production house based out of Toronto. My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

Circle Studio

OCTOBER 5, 2017

While investing in a strategic website redesign can greatly improve your online presence and position your firm for more success in business development, several avoidable factors can quickly derail a web development project. In addition to the need to avoid some critical mistakes in the website redesign process , there are several common factors that can derail the project along the way.

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Marketing Websites Advertising Agencies Work Management Marketing Management 74

Content Standard

OCTOBER 5, 2017

He’s better known as an actor with credits ranging from the TV sitcom 3rd Rock from the Sun to blockbuster hits like Inception , but Joseph Gordon-Levitt keeps himself busy with a project known as HitRecord. The company, which he founded in 2004, can be hard to describe to the unfamiliar. While it facilitates the creation of original content, it can be more accurately described as a community of creators who find new creative partners through the website.

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Creativity Work Management Marketing Management Peer-to-peer 49

ERDM

OCTOBER 5, 2017

Article by Ernan Roman Featured on CMO.com Charlie Cole, chief digital officer of Tumi , has been overseeing and developing the luggage and travel accessory brand's global e-commerce and digital platforms since 2015. When Samsonite acquired Tumi last year, he also took on the official role of global chief e-commerce officer, which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, and High Sierra.

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Merchandising Amazon Paid Search Agency Creativity 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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