Tue.Sep 20, 2011

Trending Sources

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,” readers of {grow} seemed to get hooked too! So here we are with the third edition.

The Most Important Question In Business…

B2B Marketing Insider

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services.

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Five more tips for successful webinars

EMagine B2B Blog

Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, [.]. B2B Web Strategy Internet Marketing

Paper 31

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.

6 Things To Empower Your Social Media Campaign

Modern Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck.

PR 12

Google+ Now Available to Everyone, Adds Search Functionality

Hubspot

If you're someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone , with or without an invitation.

How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

PR 9

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Ways B2B Companies Are Using Facebook

Hubspot

Is Facebook applicable for B2B companies? Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook.

Book Review: Escape from Cubicle Nation

Webbiquity

Pamela Slim’s Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur is the bible for the self-employed—and those burned out on the corporate world who’d like to become independent. Despite the ongoing recession, the book retains its timeliness.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot.

On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

New Social Media Features for Marketers to Be Aware Of [Marketing Update]

Hubspot

Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Facebook Launches the Subscribe Button.

This is the week that was: When captain credit crunch reared his ugly head

Earnest about B2B

Another frantic week in Earnest HQ was littered with great content to digest and share. Last week saw worldwide economic issues put solidly back on the map. As Europe’s purse strings were stretched , here in the UK banks pondered the implications of their impending shake up and Roman Abramovich was left wondering whether that £50 million he splashed out last year was really worth it.

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7 Examples of Stunning Online Presentations

Hubspot

This is a guest post written by John Rode , marketing direct o r at SlideRocket , the presentation sponsor of HUGS 2011. I’ve seen my share of drearily predictable presentations—one person delivering a series of static slides to a captive (but rarely captivated) audience.

It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Putting aside tactics like Facebook , Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why: Influence your online reputation. Better position your brand.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Best Practices for Running a Sweepstakes

SnapApp

A sweepstakes is a contest or promotion that offers a grand prize. Users submit an entry form containing their contact information, and are entered to win. Leverage the ?thank thank you? page post entry to encourage email opt-ins, social sharing and cross-promotion. Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes! Use it to: Build your sales pipeline or mailing lists.