NetLine
JUNE 18, 2020
We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active.
Content Science Review
JUNE 18, 2020
Get easy-to-follow steps to kick-start your content strategy, and important insights for along the way.
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SmartBug Media
JUNE 18, 2020
In every adversity, there is opportunity. The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your marketing voice naturally grows louder.
KoMarketing Associates
JUNE 18, 2020
While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Episerver recently conducted the “2020 B2B Digital Experience Report,” and statistics showed that the majority of all B2B marketers (93%) say that personalizing content has increased their organization’s revenue over time.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
JUNE 18, 2020
Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JUNE 18, 2020
Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.
Search Engine Journal
JUNE 18, 2020
What is "engaging" content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more. The post What Does It Mean to Create Engaging Content? via @seocopychick appeared first on Search Engine Journal.
Influitive
JUNE 18, 2020
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […].
Biznology
JUNE 18, 2020
This week’s guest is Gary Campbell, CEO of Johnson Health Center, Lynchburg, Virginia who discusses a number of career-related topics. Dana also shares a “client success story” and breaks down the Five Facets as well as her definition of “settling” with show Producer, Paul Godwin. The post Settle Smarter Settle Smarter with Dana Look-Arimoto (Season 1, Episode 1) appeared first on Biznology.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Influitive
JUNE 18, 2020
The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive.
Search Engine Journal
JUNE 18, 2020
The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective. The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal.
Brandpoint
JUNE 18, 2020
As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person. Others may be adopted permanently as the business world adjusts to the “new normal” following the advent of COVID-19.
Golden Spiral
JUNE 18, 2020
The Article in 60 Seconds. Hiring a B2B marketing agency as a means of accomplishing your goals is a wise move and not a sign of weakness. It’s a power move to surround yourself with those who will push you, to put more smart people in the room, and will drive you forward. Companies that partner with agencies receive five major benefits: Objective thinking.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JUNE 18, 2020
If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant.
ClearVoice
JUNE 18, 2020
As an African American woman and business owner, my heart aches and rejoices for the civil discourse currently happening around the world and in our backyards — right here in America. As we vocalize what has been silenced for years, we’re also addressing the systematic injustices that are so deeply rooted in our culture, our workplaces, and our communities.
Hubspot
JUNE 18, 2020
You know the expression, "What you see is what you get" ? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render.
ClearVoice
JUNE 18, 2020
We imagined our summers would be spent hopping on flights, touring through cities, exploring nature, and going off the grid. But our summers are actually being spent working through deadlines, finding new ways to reinvent our businesses , getting creative with at-home entertainment, and managing different layers of anxiety and stress. The pandemic can put a significant wrench in our productivity and our ability to use our imagination. 6 virtual tours that will help you beat writer’s block.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DemandBase
JUNE 18, 2020
“Hope all is well.”. “Happy Monday.”. “Did you have a good weekend?”. If at any point in your professional career you’ve found yourself reaching out to somebody in which there is a lack of prior rapport, there is a high probability that you’ve used one of these phrases as an introductory filler statement. And you’re not alone! What better way to jump into your ask than by filling the literary void with a mundane, albeit weightless sentence to break the ice?
ClickDimensions
JUNE 18, 2020
Raise your hand if you’re tired of seeing the word “unprecedented” in brand communications. Just as I thought. Lots of hands raised. Like so many other businesses (maybe yours too?), here at ClickDimensions, we have used this word a time or two in various communications to our audience when describing the current state of the world in light of the COVID-19 pandemic.
ClickZ
JUNE 18, 2020
30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. Enter artificial intelligence (AI) and machine learning (ML) which are revolutionizing CDP analytics. By giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated
Hinge Marketing
JUNE 18, 2020
Competitive advantage is everything. So, in this video blog, Liz Harr is going to talk about three competitive strategies in particular. TRANSCRIPTION: Competitive advantage is everything. It’s how you win new business. It’s how you thrive and stay alive in the marketplace. And a competitive strategy is one that helps you bring visibility to those advantages that you’ve developed.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendGrid
JUNE 18, 2020
Learn about the recent statement on COVID email from the Messaging, Malware, & Mobile Abuse Working Group (M3AAWG), and what it means for email authentication. The post Email Authentication in the Time of COVID appeared first on SendGrid.
Valasys
JUNE 18, 2020
On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). ABM is a marketing approach wherein the focus of marketers is one a few high-value customers and marketing and sales teams put in integrated endeavors to drive engagement with the high-value accounts and convert them into the sales prospects.
Brightedge
JUNE 18, 2020
4 min read Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO? Mobile SEO is the practice of optimizing your site to perform well in mobile search and on mobile devices including smartphones and tablets.
BenchmarkONE
JUNE 18, 2020
It seems like the scope of marketing just keeps expanding, with no additional hours in the day to get it all done. Feeling like you have too much to do and not enough time to do it comes with the industry. But that doesn’t mean you shouldn’t figure out how to overcome it to make as much of an impact as possible. Efficiency is important, but it shouldn’t come at the expense of your marketing strategy.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sharpspring
JUNE 18, 2020
I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what else is on my mind… and most everyone’s mind: the state of the world.
Directive Agency
JUNE 18, 2020
Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review how our team incorporates these metrics into our real strategic decision-making process.
Leading Results Rambings
JUNE 18, 2020
I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled.
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