Thu.Jun 18, 2020

How COVID-19 Continues to Impact B2B Content Consumption

NetLine

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active. It’s a great breakdown of how first-party data analysis can tell dynamic stories in near real-time. .

How To Start Crafting a Content Strategy

Content Science Review

Get easy-to-follow steps to kick-start your content strategy, and important insights for along the way. Article

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How to Approach Advertising and Marketing During a Recession

SmartBug Media

In every adversity, there is opportunity. The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your marketing voice naturally grows louder. Now is your moment to grab a bigger piece of the pie.

5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. There can be many ways to avoid such a catastrophe.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

KoMarketing Associates

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Episerver recently conducted the “2020 B2B Digital Experience Report,” and statistics showed that the majority of all B2B marketers (93%) say that personalizing content has increased their organization’s revenue over time. Just seven percent of respondents disagreed with the statement.

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More Trending

Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine

Influitive

Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.

10 Instagram Photo Editing Trends Every Marketer Should Know

Hootsuite

Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a tired cliche.

Virtual Prospecting: Meeting Buyer’s Evolving Expectations

Influitive

The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive. Customer Marketers Customer Marketing Demand Generation Influitive News

Even B2B Audiences Want Emotion in Their Content

Content Marketing Institute

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine

Influitive

Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.

Settle Smarter Settle Smarter with Dana Look-Arimoto (Season 1, Episode 1)

Biznology

This week’s guest is Gary Campbell, CEO of Johnson Health Center, Lynchburg, Virginia who discusses a number of career-related topics. Dana also shares a “client success story” and breaks down the Five Facets as well as her definition of “settling” with show Producer, Paul Godwin. The post Settle Smarter Settle Smarter with Dana Look-Arimoto (Season 1, Episode 1) appeared first on Biznology. Consultants Collective Corner Latest Podcasts

Virtual Prospecting: Meeting Buyer’s Evolving Expectations

Influitive

While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […]. The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive.

Trending in Email Design: Photography

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The best online marketing strategies to try in 2020

RockContent

The year 2020 threw a curveball at us. No one was expecting such shake in our foundations, for people and companies alike. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. So, why not take a moment to talk about examples of a great online marketing strategy?

Why Product Branding Matters to Your Business

Altitude Branding

If you’re a small or medium business owner, you probably know the importance of branding. Long before customers know what you’re selling, they’ll probably hear your company’s name, see your logo or check out your website. And long after they’ve shopped with you, your logo and branding will keep your company on their minds.

Five Things to Know About Working with a B2B Marketing Agency

Golden Spiral

The Article in 60 Seconds. Hiring a B2B marketing agency as a means of accomplishing your goals is a wise move and not a sign of weakness. It’s a power move to surround yourself with those who will push you, to put more smart people in the room, and will drive you forward. Companies that partner with agencies receive five major benefits: Objective thinking. A hard-working advocate. Access to an entire team of experts and craftspeople. Another marketing expert constantly thinking about your ROI.

5 Effective Offline Marketing Strategies You Can Use Today

Altitude Branding

If there’s one thing that’s certain, it’s that we live in unprecedented times. In no other era of human history have people’s lives been changed so fundamentally by technology. At the same time, in no other era have we been so enamored by the past. According to Business Matters , nostalgia marketing has become more popular than ever, with more and more brands turning to retro iconography and techniques in order to capture the interest of a highly online market.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Our New CMO Shares His Why

Sharpspring

I set out to write about how excited I am to join SharpSpring as their CMO. Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what else is on my mind… and most everyone’s mind: the state of the world.

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What Does It Mean to Create Engaging Content? via @seocopychick

Search Engine Journal

What is "engaging" content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more. The post What Does It Mean to Create Engaging Content? via @seocopychick appeared first on Search Engine Journal. Content Marketing SEO

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. Basically, this strategy helps them capture the user’s attention and generate more qualified leads. No wonder it quickly began to trend among best practices of Content Marketing ! One reason for its success is the possibility of enriching the user experience in a short period. From this point, audience engagement increases, followed by the conversion rate.

Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1

Search Engine Journal

The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective. The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal. Content Marketing Marketing Analytics

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Digital Marketing Essentials for the Medical Community

Altitude Branding

Technology has transformed different sectors of the economy including the medical sector. The internet has proved to be a critical tool in the marketing world. Just like any other sector, the medical community has taken advantage of the internet to market their services. According to a study conducted by Google, search engines drive users to medical facility websites three tines compared to other sources.

How Watson Content Analytics Can Take Your Content Analysis to the Next Level

DivvyHQ

Unless you’ve been living under a rock for the last decade, you’ve probably heard of IBM Watson. Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial applications, including content analytics. Let's take a closer look at how it is helping marketers save time finding information, identify insights and new opportunities, and improve their content marketing efforts.

Why Pursuing a Finance Degree from Online Colleges is Best

Altitude Branding

When it comes to considering college, there are a number of extremely important factors to consider. What will you major in? What school will you choose? Will I be a full time student, or is a non-traditional approach the best? While all these questions must be taken into account, the answers may be more related than it might appear at first. First, choosing a major of study can be very important, as what classes you intend to take can strongly shape your degree program experience.

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What YOU Can To Do Help Support Black Lives Matter

Heinz Marketing

By Kayla Beard , Intern at Heinz Marketing. 2020 has been a year that will go down in history. In addition to the unprecedented worldwide pandemic known as COVID-19, we are also in the midst of one of the biggest pushes for reformation in history, calling for an end to police brutality and a change in our society to eliminate systemic racism.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.