KoMarketing Associates
FEBRUARY 7, 2018
Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook.
Influitive
FEBRUARY 7, 2018
As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful. We’re very lucky to have established a large, global community of Cisco certified professionals who are passionate about our products and lifelong learning since we launched our training and certifications program in 1993. For example, our.
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Zoominfo
FEBRUARY 7, 2018
It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.
Biznology
FEBRUARY 7, 2018
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Circle Studio
FEBRUARY 7, 2018
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
FEBRUARY 7, 2018
There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects. Whether you’re a first-time rep or looking to get back to the basics, these tips are the essential pillars of successful selling.
Only B2B
FEBRUARY 7, 2018
40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. You probably must be searching for all demand generation blogs possible to read and capture the best you can.
Marketing 261
FEBRUARY 7, 2018
Thanks to Leadfeeder for having me as a guest blogger. The original post, All sales teams would love a 2000% increase in their monthly lead volume… Or would they? can be found on Leedfeeder’s blog. You’ll learn more details on the marketing campaign, as well as the specific steps I would take to improve it. I once launched an inbound marketing campaign that increased lead generation by 2,000%.
Hubspot
FEBRUARY 7, 2018
Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or any other industry, will this affect you and what, if anything, do you need to be thinking about now?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Lead Agency
FEBRUARY 7, 2018
With a traditional office, you will often have clients that come in and leave without signing the contract. Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible (not to mention expensive) exercise in real life, B2B digital marketing makes it easy.
Hubspot
FEBRUARY 7, 2018
If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories -- a feature that replaced Facebook "Messenger Day" late last year.
Heinz Marketing
FEBRUARY 7, 2018
After years of following him online, I finally got a chance to meet Godard Abel yesterday at the SaaStr Annual Conference. Godard is a serial successful entrepreneur, having built and sold numerous companies after taking the kernel of an idea and making it a scalable, profitable reality. His latest company, G2 Crowd , is on a similar path – quickly growing in scale and impact amongst B2B customers worldwide.
Hubspot
FEBRUARY 7, 2018
I don't know about you, but when I hear the name "Justin Timberlake," I instinctively roll my eyes. And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vidyard
FEBRUARY 7, 2018
Welcome to this edition of Modern Marketing Point of View. Today we hear from the one and only Matt Heinz, President of Heinz Marketing. He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” Leads aren’t the end game—sales and revenue are.
Televerde
FEBRUARY 7, 2018
(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. The event, which is a must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries, will be held February 19-21, 2018 in Scottsda
Vidyard
FEBRUARY 7, 2018
Welcome to this edition of Modern Marketing Point of View. Today we hear from the one and only Matt Heinz, President of Heinz Marketing. He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” Leads aren’t the end game—sales and revenue are.
Jackie Walts
FEBRUARY 7, 2018
Many companies focus lead generation efforts solely on acquiring leads. That’s great, but why not also use some tricks to move them down the pipeline faster? Here are a few ideas: Engaged leads buy faster and the right offers increase engagement. It helps to draft a story arc of what a prospect is thinking as they first learn about your company and as they move towards purchase.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Canadian Marketing Association
FEBRUARY 7, 2018
By James Chalmers of CMA's B2B Council. The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Thoughts on this article or suggestions for topics you would like to see covered?
Only B2B
FEBRUARY 7, 2018
40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. You probably must be searching for all demand generation blogs possible to read and capture the best you can.
Circle Studio
FEBRUARY 7, 2018
The post 9 Steps to Revitalize Your B2B Trade Show Marketing Strategy appeared first on circle S studio.
Speakr
FEBRUARY 7, 2018
Social media is an important part of any fashion brand’s marketing mix. Brands must be part of the conversation in order to drive trends and gain a following. However, when it comes to fashion, the world follows influencers far more than brands. Consumers Look To Influencers for Fashion Advice. Fashion content created by influencers garners the vast majority of engagements and views in social media, whereas brand-created content only earns a fraction.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BDB
FEBRUARY 7, 2018
2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me. Read More. The post 3 things I have learnt as a digital apprentice at BDB appeared first on BDB.
ViewPoint
FEBRUARY 7, 2018
How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. It takes a skilled team, a proven cadence, multiple touch points, message testing, market analysis — and plenty of perseverance —t o produce the leads that truly contribute to revenue generation. While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead.
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.
Content Standard
FEBRUARY 7, 2018
The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course). And during this game, creativity looks on aghast, wondering where it fits in these days. OK, so maybe that’s a bit dramatic, but the dominance of search as a distribution tactic does sometimes leave us wondering whether there is still room for a g
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
FEBRUARY 7, 2018
Just like Girl Scout cookies come in many different flavors, sales jobs are incredibly varied. While one role might be perfect for your personality and career goals, another might make you miserable or require skills you don’t have. Rather than learning from direct experience which type of sales job you love -- and which ones you’re ill-suited for -- use this comprehensive guide.
Marketing Insider Group
FEBRUARY 7, 2018
Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. Companies today can use […].
GreenRope
FEBRUARY 7, 2018
Getting Started with Greenrope: Contacts vs. Companies. By Shay Lucena. In order to setup your GreenRope account to best meet your unique business needs, first consider if your business is B2B focused, B2C focused, or a mix of both. Using either Contacts or Companies will be best determined on what your typical customer structure is. There are a few shared functionalities between Contacts and Companies.
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