Marketing Insider Group

NOVEMBER 10, 2016

Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies find to be a struggle. The disconnect stems from these teams’ seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn […]. The post 10 Tips to Align Your Sales and Marketing Teams appeared first on Marketing Insider Group.

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The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for

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Marketing Insider Group

NOVEMBER 10, 2016

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? YouTube was the channel of choice. However every few […]. The post Should Brands Rely on Social Media to Connect with Consumers?

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Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ANNUITAS

NOVEMBER 10, 2016

*This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” According to the most recent O’Reilly Data Scientist Salary Survey , R is used by more than half of all data scientists and could very soon outpace Excel’s usage in modern data science.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2016

Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It’s essentially the different stages that buyers will go through as they interact with your brand—from initial awareness through to purchase and advocacy. Why is it important? It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those

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Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York.

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SnapApp

NOVEMBER 10, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way.

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Content Standard

NOVEMBER 10, 2016

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty much everywhere: from Airbnb to Uber, TripAdvisor to Amazon, reviews form a crucial part of the decision-making journey, and marketers have clamored to encourage positive customer reviews as part of their digital marketing strategy.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

NOVEMBER 10, 2016

According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads?

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LeadSquared

NOVEMBER 10, 2016

We were expecting breaking news on the American Elections. We sure as hell did not expect this – Our beloved PM Narendra Modiji announcing the demonetization of the 500 and 1000 Rupee notes. The impact it had was definitely BIG. It set the Twitteratis in a frenzy, with constant tweets, hilarious memes and endless opinions. The media house talked of it non-stop and everyone tried to understand the move – and how it affected them.

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JotForm

NOVEMBER 10, 2016

Youth sports leagues are an amazing way for your children to stay active, learn team-building skills, and just have some plain ol’ fun. However, sometimes the difficulty lies in both getting more kids to sign up and getting their parents involved.

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Circle Studio

NOVEMBER 10, 2016

The post 6 Practical Ways to Show Your B2B Clients Gratitude appeared first on circle S studio.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Top Rank Marketing

NOVEMBER 10, 2016

The post Get the Marketing Budget You Need in 2 Steps appeared first on B2B Marketing Blog - TopRank®.

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DivvyHQ

NOVEMBER 10, 2016

In late October, I had the opportunity to present on the topic of “Building a Better Process” for the Kansas City Chapter of the Search Engine Marketing Professionals Organization (SEMPO). With a room split between both paid and organic search marketing pros, it was a bit of a challenge for me to put my SEO process hat back on (it’s been a while) and think about how these folks execute every day.

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QuanticMind

NOVEMBER 10, 2016

Let’s talk PPC travel, and the unique challenges that search engine marketing professionals who work in travel and hotels face. Join us and watch the replay that covers how new technology can power your PPC travel and hotel strategies. As you probably know, PPC travel challenges aren’t exactly the same as those of other areas of paid search.

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US Data Corporation

NOVEMBER 10, 2016

The holiday season is the busiest time of the year for many businesses. Not only are there a handful of big holidays, but there’s a lot of smaller holidays that businesses can take advantage of for a lucrative sales quarter. According to the NRF , 56% of gift searches during the holiday season were conducted on mobile devices in 2015. With more people buying online, email marketing is the perfect way to get through to your customers and prospects.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

EverString

NOVEMBER 10, 2016

Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString.

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Account Based Marketing Marketing Report Customer Surveys Marketing 48

The Freeman Company

NOVEMBER 10, 2016

Technology can add an extra layer to brand experiences

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Hubspot

NOVEMBER 10, 2016

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons why ABM and AI are gaining so much traction.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

NOVEMBER 10, 2016

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments. A good marketer should be flexible and go with the flow, especially during the busiest time of the year.

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Planning Marketing Plans Mobile Advertising Customer Satisfaction 133

Hubspot

NOVEMBER 10, 2016

Twitter remains a keystone of any social media strategy. Used well , it can help your organization understand how potential members are finding content that interests them and attract the right kind of followers to your account. To whet your appetite a bit, here's some examples we love. Nonprofits Who Rock at Twitter. 1) The Stroke Association. The first thing you'll notice on the Stroke Association's Twitter page is that it's making great use of its hero image space.

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KoMarketing Associates

NOVEMBER 10, 2016

It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B

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Hubspot

NOVEMBER 10, 2016

Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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