Thu.Oct 21, 2021

The Six Demand Marketing KPIs That Are Critical to Achieving Growth


There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact.

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What Women Want to Thrive at Work


After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment.

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3 Disruptions To Know To Prepare for the Future of Content and Marketing

Content Marketing Institute

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future.

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7 Best Scroll Popup WordPress Plugins to Personalize Offers


Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Back to Basics: Foundations of Email Design


The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics.

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Top B2B Appointment Setting Tips & Tricks – Backed By Industry Experts

Unbound B2B

B2B appointment setting aims to schedule sales meetings for a closing sales rep to deliver a more detailed sales pitch via cold calling and following up with leads at the top of the funnel.

5 Examples Of Great Marketing You Should Borrow

Square 2 Marketing

Add These Ideas To Your Campaign Tear Folder. The saying goes that marketers don’t steal, they borrow. While we all strive to generate original ideas, there’s no shame in borrowing a great idea and making it your own.

Guest Post: Dynamics Best Practices: Dynamics Business Central ERP and Dynamics 365 for Sales CRM – A Unified and Integrated Platform


Thank you to Shannon Mullins , Chief Revenue Officer of Arbala Systems ; Microsoft MVP of Business Applications, for this guest blog post.

Top 10 Business Benefits Of Content Marketing via @sejournal, @JRiddall

Search Engine Journal

Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal. Content Marketing

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Do Reviews Impact Local SEO Rankings? New Study


Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile. Data Studies

15 SMS Marketing Trends Every Local Business Marketer Needs to Know via @sejournal, @hethr_campbell

Search Engine Journal

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal. Digital Experience Webinar

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CTV and OTT’s Role In B2B World and Its Emerging Significance


What changes did you and your team undergo as a result of the Covid-19 pandemic, and how did you navigate through them?

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Facebook Launches Audio & Video Calls For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal. Facebook News

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

HG Insights® Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. SANTA BARBARA, Calif.–(

Top 5 Reasons Why You Need a Social Media Manager via @sejournal, @tallchickvic

Search Engine Journal

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social Media Manager appeared first on Search Engine Journal. Social Media

The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021


Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to).

5 Essential Content Considerations For Holiday Shopping SEO Success

Search Engine Journal

A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday Shopping SEO Success appeared first on Search Engine Journal. Content Marketing SEO

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

3 Simple Landing Page Tweaks to Help Boost Your Sales


You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone.

WordPress Cache Plugin Exploit Affects +1 Million Websites via @sejournal, @martinibuster

Search Engine Journal

WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine Journal. News WordPress

13 LinkedIn Marketing Strategies You Wish You Created & Why They Work


Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads. Social Media

SEO vs SEM – Which Is Better?

Visitor Queue

SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

6 Customer Service Metrics That Actually Matter


When it comes to measuring your success with clients, there are a ton of metrics you can use to obtain valuable information on how to better serve them and keep them loyal to your brand.

[REPORT] Integrate – State of Marketing Maturity

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. Happy, high-performing teams prioritize more than metrics.

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert


We’re now just days away from Litmus Live —THE conference for email marketers. No flight or hotel needed… it’s all virtual! Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Lauren Meyer.

YouTube SEO: Auto Chapters Now A Source Of Metadata For Search via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto Chapters Now A Source Of Metadata For Search appeared first on Search Engine Journal. News YouTube

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Backlink Analysis: Getting the Most Out of Link Building


Backlink analysis identifies issues that may impact your site’s search rankings and also reveal additional high-quality linking opportunities. Link Building

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers via @sejournal, @mirandalmwrites

Search Engine Journal

Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers appeared first on Search Engine Journal. News Paid Search

Renewals: A Key to Successfully Growing Your Subscription Business


Subscription business models rely on the long-term relationship between a business and a customer. Yet the health of this relationship is often revealed at the time of subscription renewal, which may be too late for your team to do anything about it.