Remove amazon.com
article thumbnail

17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. That’s where a ‘Back to results’ link like this one from Lowes comes in handy: Keep in mind that shoppers can land on your eCommerce product pages in a variety of different ways.

Product 91
article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Amazon.com is third and closing. Here are 50 amazing Amazon.com facts to inspire your company. Humble beginnings.

article thumbnail

Activating Amazon Ads for results that matter

Choozle

Both on and off their eCommerce site, consumers trust Amazon for reliable and accurate information about their favorite shopping brands, TV shows, and business tools. Obviously, Amazon is best known for their eCommerce site and all of the in-market audience data that comes from one of the most highly trafficked websites.

Amazon 84
article thumbnail

Beyond B2C: A Primer on 4 Different Ecommerce Business Models

Hubspot

This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here. Ecommerce is commonly thought of as a business selling something through an online interface to a consumer -- also known as business-to-consumer (B2C). 4) Consumer-to-Consumer.

article thumbnail

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. Following the Leaders. But, it also has the advantage that its route to market was 100% Web-based.

article thumbnail

Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. As I mentioned above, eCommerce websites can have a lot of pages since each product should have its own page. Imagine that your eCommerce shop sells baseball bats.