2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. The DIY tools: Use this workflow template, originally shared by Robert Mills , as a quick-start reference tool. Ready or not, 2018 is on its way.

Top 10 Tips for Better Email Templates

The Point

But one other element plays a key role even before you write one word of copy: the design template. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Plus they display more information at a glance (i.e.

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Tips for Fixing Email Template Code Problems Infographic

Puzzle Marketer

Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer.

15 Eye-Catching Resume Templates That Will Get You Noticed


15 Unique Resume Templates. 1) Infographic Style Resume Template. Created by digital art director and freelance designer Fernando Báez , this unique, infographic-inspired resume template helps you organize your work experience and skills into a minimal visual layout.

How to Write a Case Study: The Ultimate Guide & Template


To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Earning the trust of prospective customers can be a struggle.

55 Free Templates to Make Visual Content Creation Quick & Painless


Templates, my friends. templates. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates).

15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]


In terms of visually displaying information, i nfographics serve as an ideal way to convey a complex idea in an interesting and manageable format. Download the full set of templates today to start creating quality infographics for your next blog post, campaign, or meeting.

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]


And to help you get started, we''ve created 10 fabulous infographic templates you can download and use for free right within PowerPoint. Download your 10 free infographic templates right here. And that''s exactly what the "Data Geek" template is for.

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]


Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. While you usually can get away with the default slide size for most presentations, you may need to adjust it for larger presentations on weirdly sized displays.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


For example, let''s look at one of the landing page templates you can try for free in HubSpot. Let''s look at another example from the free templates we''re offering. This template uses a clear headline, sub-header, and then a call-out box to include more detailed copy.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy?

How to Display Site Content Only Your Mobile Viewers Can See


Excel templates, workbooks, etc). Add the following code in the HTML <head> section of your page: <style type="text/css"> mobileShow { display: none;}. /* Smartphone Portrait and Landscape */. mobileShow { display: inline;}}. </style> display: none;}.

How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]


Then, they use account-based marketing tactics such as display ads and direct mail to expand reach to the entire buying center at those accounts while simultaneously nurturing the individual lead.

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates


Creating email templates for your company's email marketing sends can make your life a whole lot easier. Some companies opt to use their ESP's templates -- we certainly have a bevy to offer in HubSpot's email marketing tool that are inbox- and reader-friendly and optimized.

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Why you need a mobile-native website today


A responsive designed website template often does a terrible job of maintaining the look and feel you wanted when you first designed your brand and your website because it generally gets out of the way of your content. Computer monitor iPad IPhone Personal computer Samsung Stereo display

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

The easiest way to make your emails responsive is to use one of the many email utilities and select an email template that was designed to be responsive. Mail Chimp is one of the newest email utilities with very easy-to-use templates.

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The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Contextual email is replacing traditionally static templates with dynamically chosen content. Meaning, as the recipient opens the email, the template populates with the most relevant content based on real-time variables.

The Power of Instagram in Email Marketing

Modern Marketing

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Now, an email can display up-to-the-minute posts with imagery. Since October 2010, Instagram has seen massive growth in its user base.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. Google changed their search engine algorithm to favor mobile friendly websites.

An Introductory Guide to Mobile for B2B Marketers


We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Mobile Display Ads.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]


Customer Marketing ABM Campaign Templates. Let’s take a closer look at these ABM strategies, as well as editable templates that will help you plan and execute campaigns for each. Targeted display advertising is a key channel to promote your custom content for land and expand campaigns.

How to Optimize Your Emails for Gmail's New Image-Heavy Inbox


While Gmail uses an algorithm that tries to determine the most relevant image from your email to display , if it can''t find one it likes, your email will likely be shown with some icky alt text instead of an image -- like ours looks in the screenshot above.

How to Use Canva: An 8-Step Guide to Creating Visual Content


Even better, it comes equipped with a collection of templates that can be applied to a number of different industries. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.

Got Dynamics? Why You Need Act-On, Too


Act-On displays inside the Dynamics dashboard, so the sales rep doesn’t have to leave the system of choice. Email templates crafted to match the messaging to the prospect’s pain make it easy for the sales team to reach out quickly and accurately.

5 Top Online Marketing Trends for the Rest of 2013


One of the easiest ways to do this is to avoid using unusual fonts on your page that may not display properly on mobile devices. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.) Guest post by Alice Jenkins of How2become.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. These infographic templates were made for free using the infographic maker Venngage.). 77% of Web display ads are never seen.

Make Your Marketing More Efficient with Repeatable Processes


Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. So, I created a template. That template and process turned out to be a huge time saver. Because, simply put, a newsletter template is a repeatable process.

7 Steps to Aligning Your B2B Startup Brand


After a few years of developing marketing assets, such as slide decks, webinars, sales presentations, pop-up banners, display ads, print materials, event swag , etc. -- our brand had begun to look a little disjointed.

Four Myths of Website Design

KEO Marketing

Website Design Myth 1: You can get a cheap website by using a website template. With WordPress and all the free templates available on the internet, a lot of people believe they can just load up a free template, fill in the content and they are finished.

The New Normal – Responsive Design


Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.

7 of the Coolest YouTube Banners We've Ever Seen


And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants


Instead, you could create a templated video and just customize the video splash-screen and first few seconds with company information. Be careful with this templated tactic, though. Use Video Engagement Data as a Precursor to Serve Predictive Display Ads.

6 Undeniable Reasons Why Your Website Should Be Responsive


There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website''s being displayed on.

9 things you can do today to improve your Google search results


OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. Most downloadable templates these days make it easy to associate words with photos and words with images.

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]


You''d be missing out on a great opportunity to put your brand on display and attract qualified contacts. We''ve also included image templates so you can be sure all of the images you upload to LinkedIn have the proper dimensions. We get it: It''s LinkedIn, the professional network.

What Has The SnapApp Product Team Been Up To All Summer?


You also have the option to not display a form at all for known prospects, automatically syncing their question/answer data into their lead record. Copy & Convert/Design Templates. With this new feature you can: Create Design Templates.

FAQ: Making a Set of Ads for your ABM Campaign


You’ll finalize the copy for the creative, and we’ll keep the template on file should you want to crank out more variations in the future. ABM account based marketing FAQ Help Uncategorized DISPLAY ADS DISPLAY ADVERTISING

The Hidden Costs of Creative Work (and How to Budget for Them)


Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. This whole revelation about the hidden costs of creative work came about as I was putting together a collection of Excel budget templates.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

You can do this using this simple template: . Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL.