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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

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One of the easiest ways to grow revenue for an eCommerce business is to increase the amount customers spend on each order. Your next job is to encourage them to spend a little more, either by choosing a higher-cost option or adding more items to their order. AOV is a crucial metric for any ecommerce business owner or marketer.

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15+ Promotion Ideas on How to Grow a Small Business

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15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Through a flash sale, you can easily create a sense of urgency of time and FOMO (fear of missing out). After adding a couple of items, they abandoned the cart. Even your peers agree with this.

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How to Use Urgency Words in Marketing to Boost Conversions

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Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

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How to Add Email Countdown Timers to Make More Sales Right Now!

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That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. It builds a sense of urgency and scarcity. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. And that means some pretty cool results for your marketing campaigns.

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The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue

Optinmonster

But here’s some good news: eCommerce optimization may not be as much work as you think. That’s why we’ve put together this guide to eCommerce optimization. This article will take you step-by-step through the most important conversation rate optimization (CRO) strategies for your eCommerce store.