Writing on the Web

JUNE 27, 2011

I started skipping the long research on a topic and reading up on its history. Use the full article as a PDF special report or ebook bonus. This follows my secret writing formula: 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report, or 1=5+2=7+1. Nobody has time to read all those words anymore, especially not online.

Autoresponders 100

Autoresponders Digg Press Paper 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ). “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. Want to know more? Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 18, 2011

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How To Report A Google Maps Problem by Search Engine Guide. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

OCTOBER 11, 2010

Ordinary people, including the researchers who direct this project, are found to harbor negative associations in relation to various social groups (i.e., implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases. People are often unaware of their biases.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. New Research: Paid Search Builds Branding by ClickZ. New Research: Paid Search Builds Branding by ClickZ. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Choose the Right Topic. Repurpose Old Content. Facts and Statistics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Not because smokers report they ignore the warnings.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. s impact - Report on the effects of information overload in the UK and worldwide  . A Framework for Information Overload Research in Organization s (pdf) - How to analyze IO in organisations. Why Digg works.

Resources 100

Resources Product RSS Digg 100

Webbiquity

MAY 4, 2010

Link to your posts as either discussion items (for posts that ask questions, solicit reader feedback, or address controversial industry issues) or news items (for posts that are more straight reporting of research or how-to type content.). Create “linkable&# content. Links can generate direct visits and they are critical for SEO.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 11 steps toward a content strategy by Econsultancy. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Lithium also includes response assignment and reporting tools. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. A free trial is available.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. The emotional brain doesn’t have language capabilities, so in order to report back what we’re feeling at the moment, we use our neo-cortex, the thinking brain. Asking readers/consumers about their feelings is tricky. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

FEBRUARY 13, 2010

They begin in most cases with some basic online research, which is why web presence optimization has become so critical. The final section of the book—the “dessert,&# if you will—is Meaningful Metrics , which provides a framework for what and how to measure results, for purposes of reporting and continual improvement. Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. .&# Go ahead, works for anything. 6 free online PR tactics that deliver by iMedia Connection. The tools, briefly reviewed, range from the obvious (e.g.,

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Statistics and Research. 100 Tips and Tools to Research the Social Web by Sociable Blog.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Research Centers. Special Reports. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Friday, June 27, 2008. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Cisco Security Watch. Microsoft Security Watch.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

APRIL 10, 2017

Conduct customer surveys, create reports and analyze results. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Hubspot

OCTOBER 5, 2017

The Process: Research takes longer without any prior history with a contact. The Process: Research process is shorter as we already have their contact information and interaction history. Step 1: Research. Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Online Community Report. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that! Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. 2008 Annual Google Communications Intelligence Report. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JULY 16, 2008

Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts.

Blogger 20

Blogger Digg PR Tagging 20

Online Marketing Institute

APRIL 11, 2011

View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts?

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40