Hubspot

MARCH 18, 2020

As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcast Demographics.

Stats 93

Stats Advertisements Advertising Cost Per Thousand 93

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. First, Let’s Define Customer Segmentation. Why Does Market Segmentation Matter?

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

BenchmarkONE

APRIL 24, 2019

There’s so much that goes into crafting a perfect marketing email. is the best general time to send your marketing email. If you’re not familiar with your audiences’ demographics or are sending a general email without any open data, this is a good starting place. or after business hours from 7-9 p.m.

Stats 97

Stats Best Practices Open Rate Eye-Tracking 97

Navigate the Channel

SEPTEMBER 12, 2023

Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach.

Tips 65

Tips Social Media FAQ Demographics 65

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

OCTOBER 15, 2019

As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored. However, with LinkedIn advertising, marketers should strive to keep their copy short, clear, and concise. Perfect the Copy. Skills & Seniority .

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Create meaningful, authentic marketing strategies.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. Poor Segmentation. Inactive subscribers can take a toll on your email marketing campaigns. However, 22.5%

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020). 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 268

Content Marketing Planning Webinar Metrics Content 268

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Discover more of such LinkedIn stats below.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. The use of email declined last year for every demographic in the US with the exception of 55+ users.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

BenchmarkONE

FEBRUARY 18, 2021

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? Marketing Automation .

Marketing Automation Services 110

Marketing Automation Services Sales Management Marketing Automation CRM 110

Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? These clues are like breadcrumbs that lead clever marketers to a secret stash of information. What is Data-Driven Marketing?

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. Price says, "You can optimize content by A/B testing like 90% of marketers.

Research 101

Research Buyer Personas Open Rate Click Rate 101

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101

Outgrow

APRIL 18, 2024

Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. Having a high email open rate is crucial for several reasons, as it directly impacts the success of your email marketing efforts. They often use “Angie at OptinMonster” as the sender name for their marketing emails.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

TrustRadius Marketing

FEBRUARY 15, 2022

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Hubspot

MARCH 4, 2020

You've read the stats: email marketing is an undeniably powerful marketing strategy. Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber , two huge companies that have invested in an impressive email strategy. Enter your solution: local email marketing. Crazy, right?

Course 95

Course Email Marketing Opt-out Budget Programs 95

SmartBug Media

AUGUST 14, 2020

Start with Segmentation. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities. Email signature marketing is another hot tactic. Collaboration is at the core of account-based marketing (ABM). Install Behavior-Based Nudges.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important. Customer Segmentation and Targeting. Are you a B2B marketer?

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Valasys

FEBRUARY 6, 2023

Social media marketing is a key aspect of modern marketing and advertising strategies, and the advent of artificial intelligence (AI) has created new opportunities for businesses to reach and engage with their target audience. What is AI-led Social Media Marketing? How Does AI in Social Media Marketing Work?

Marketing AI 40

Marketing AI Social Media Social Marketing Media 40

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Here’s the truth about digital marketing: Today’s consumers have low attention spans , and competition for limited consumer attention is fierce. This is 2018.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Atomic Reach

APRIL 1, 2019

While most of today’s marketing innovations and data reports are concerned with the advent of topics like social media, automation, and AI, email is still worth our attention. These numbers should be music to the ears of B2B marketers everywhere as it reveals that email is still king. Segment Your Audience Based on Geographic Location.

Email Marketing 92

Email Marketing B2B Marketing Personalization B2B 92

Scoop.it

DECEMBER 30, 2021

As per stats, 69% of buyers have accepted one or more cold calls in 2019. It’s one of the best Shopify email marketing apps that send automated cart abandonment emails, follow-up emails, newsletters, and receipts. MQL-to-SQL to gain insights into how well your marketing and sales team is associated. Understand your ICPs.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Porch Group Media

NOVEMBER 4, 2022

Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? In addition, you can utilize the audience targeting features to ensure that your marketed content reaches the targeted audience. 3 Key Benefits of CTV Marketing and Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Convert

AUGUST 20, 2020

The market bombards your prospects with content and ads. Behavioral targeting is a marketing strategy that collects user data based on users’ behavior. This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Step 2: Segmentation. Step 1: Gather Data.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

ClickDimensions

NOVEMBER 14, 2019

This stat from Marketing Metrics and others like it demonstrate why marketers today can’t focus on customer acquisition alone; they also need to have a strategy for customer retention. Include the various segments of customers you want to market to and exactly when and how you plan to connect with them.

Ad Building 53

Ad Building Marketing & Strategy Acquisitions Segmentation 53

BenchmarkONE

FEBRUARY 18, 2021

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? Marketing Automation .

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation CRM 52