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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Once a lead gets close to the MQL threshold, Suzy introduces content that would help them cross the metaphorical finish line: offering a demo, introducing the pricing page, or other bottom-of-funnel CTAs. Finding the right lead scoring tools for marketing is business critical for lead generation teams. Blog Learn More

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

Yep, it’s time to switch. But switching can seem like a daunting task. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. We’ve compiled our favorites to support you during the process of making a switch.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form. So loop in Product, because they will have those insights.”

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Marketing Automation Migration: Switching Platforms Made Easy

Act-On

One of the most important integrations is with your CRM tool. Ask your new marketing automation provider for a demo of the re-creation process to understand the ease of use and how you can get your assets into the new marketing automation platform. Try creating a list of all contacts that is not segmented in your CRM.

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . Why Should B2B Marketers Switch Now? Note this is from Google’s demo account. I recommend playing around with the demo account to see how to get familiar with the new navigation. .

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Booking a demo. For example, if this campaign is about getting demos, choose that option.

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Email Marketing Migration: Switching Platforms Made Easy

Act-On

One of the most important integrations is with your CRM tool. Ask your new email marketing provider for a demo of the re-creation process to understand the ease of use and how you can get your assets into the new email marketing platform. Try creating a list of all contacts that is not segmented in your CRM. eBook Learn More