Bionic

OCTOBER 2, 2020

This video demonstrates the simple, yet powerful integration between Ad-ID and Bionic media planning software. Lots of problems happen when advertising creative teams are disconnected from media teams, including late creative, rushed creative, format errors, and missed ad calls. What is Ad-ID?

Paid Search Agency 52

Paid Search Agency Ads Media Plans Creativity 52

Bionic

MARCH 26, 2019

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. Product Demo Video.

Media Plans 42

Media Plans Media Budget Programs Training 42

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But how do you plan out a social media training program for your employees? Why Employees Should Be Given Social Media Training. And where do you start?

Training 76

Training Social Media Planning Ad Building 76

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Bionic

MARCH 20, 2018

An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Steps to Ace Your Next Media Budget.

Budget Programs 40

Budget Programs Marketing Budget Creation Allocation Planning 40

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 114

Advertisements Advertising Allocation Planning 114

KoMarketing Associates

MAY 5, 2021

Engagement on social media channels is also ranking high on the list of important metrics for 39% of those surveyed. It is important to consider your top challenges and then create a strategic plan to overcome those challenges. Is it leads? Determine your KPIs. See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. The B2B Marketer-Buyer Disconnect.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. Will you demo your product, focusing on the benefits and critical pain points your solution solves? Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Define Your Offer. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Bionic

JULY 11, 2018

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

Media Plans 40

Media Plans Work Management Media Ad Building 40

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 53

Social Media Template Work Management Marketing Management 53

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

Media Plans 40

Media Plans Cost Media Lock-In 40

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Distribution plan: Now that you have content, how will you distribute it? Engage with Organic Social Media.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Everyone has been buying more stuff online and viewing product demos to see how things work. Countering Zoom Fatigue. Tiresome or not, online meetings are videos.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. But your target audiences differ on how ready they are to engage with you.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. Here are four video marketing strategies to consider adding to your content plan. Video Marketing Strategy #1: Demo Requests. The best part? It doesn’t have to eat into your budget.

Video Marketing 132

Video Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 132

The Point

FEBRUARY 28, 2023

Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Many will even help write the proposal to apply for funds.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. They can deliver ads to a few hundred consumers in their target demo, or many millions. Measurement.

Planning 111

Planning Spending Marketing Plans Advertising Agencies 111

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. So, what’s the best way forward? In a nutshell, integrate both approaches!

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. Simple, but effective.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Is it a trend you should join in on?

Social Media 123

Social Media Examples Work Management Media 123

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Biznology

FEBRUARY 17, 2021

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. To get pricing, you must either sign up for a demo or contact their sales team. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

ClearVoice

SEPTEMBER 22, 2023

Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions. The art of content scheduling and mapping Plan and schedule your software and tech content carefully. Run engaging polls and surveys and start conversations on social media.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. Real-time behavioral engagement for mobile apps. Marketers used to do their own tracking, queries, and imports to retarget based on mobile engagement.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sword and the Script | B2B

JANUARY 30, 2024

Marketing has always made content, but acting like a media site or newsroom is what changes things. When brands act like the media, they focus on giving the audience what they need. Subscribers are what makes content marketing different The problem that this survey revealed is one of the reasons why subscribers are so important.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute.

Top of Funnel 105

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 105

Content Standard

NOVEMBER 17, 2021

Have you planned ways that those or complementary videos can actually help convert and even retain your customers? In order to plan your video content more effectively, let’s look at video across the audience journey and how it can be best utilized at each stage. Are you getting the most out of your video content? case studies.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138