Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. The email marketer’s guide to effective marketing automation by Ryan Phelan.

Deliverability 97

Deliverability Copywriting Outreach Verticals 97

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Before you move those names to marketing suspended, consider a more tailored approach.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Optinmonster

JUNE 14, 2024

However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. With a clean email list, you can optimize your email marketing to be more efficient and more successful. A better sender reputation and improved email deliverability.

Conversion 94

Conversion CAN-SPAM Work Management Deliverability 94

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. What is Conversion Optimization?

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Martech

MARCH 6, 2024

With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy? I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Optinmonster

DECEMBER 22, 2020

But there’s another side to this story that you need to be aware of: Subscriber engagement plays a huge role in email deliverability. Remember how earlier we mentioned that subscriber engagement plays a role in email deliverability? Now, we know that every marketer is trying to grow their email list to be as large as possible.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Collect permissions before you send.

Marketing AI 98

Marketing AI CAN-SPAM Deliverability Webinar Metrics 98

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Inbox Insight

MAY 24, 2024

Setting up behavioral triggers Can they set up automation based on lead behaviors like email opens/clicks? Can they trigger alerts in your CRM when a lead visits key pages on your site? Handoff rules How will they define a “sales ready” lead to hand off to your team?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

DiscoverOrg

MARCH 8, 2017

Email marketing providers take the quality of your contact lists seriously. When email deliverability is weakened , your whole sales funnel loses its impact and unverified contact lists get email campaigns off to a bad start. Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

Contacts 240

Contacts Top of Funnel CAN-SPAM Domain 240

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. These could be high-performing newsletters or automated/triggered emails.

Process 93

Process CAN-SPAM Template Deliverability 93

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

Deliverability 105

Deliverability CAN-SPAM Work Management Domain 105

Optinmonster

JULY 26, 2021

HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. But the best part about OptinMonster are the powerful targeting rules. These let you show campaigns to the right people at the right times using display rules like Exit-Intent® , OnSite Retargeting®, and OnSite Followups®.

Hubspot 89

Hubspot CRM Work Management Marketing Management 89

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Produces a higher email deliverability rate.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Produces a higher email deliverability rate.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

Martech Advisor

FEBRUARY 21, 2020

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. Chrome has a nearly 60% share of the browser market. Learn More: Email Marketing: 5 Tips to Create Great Email Content. Email Marketers: Take Ownership.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 87

Email Marketing Planning Open Rate Click Rate 87

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? How to Generate Leads for Digital Marketing Agencies: - Research your audience. What marketing strategies do they apply and what content do they publish? Cooperate with similar businesses. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Optinmonster

APRIL 28, 2021

When you run a marketing campaign, you’ll likely see that some people respond while most of them ignore it. Follow-up email marketing campaigns for subscribers. That’s the Marketing Rule of 7 created in the 1930s when movie studios found that they needed to advertise 7 times before a person watched their movie.

Campaigns 81

Campaigns Rules Display Custom Publishing 81

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. This group requires special handling to attract attention and avoid deliverability issues.

Budget Programs 89

Budget Programs A/B testing Buying Cycle Email Marketing 89

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Optinmonster

JUNE 24, 2021

AWeber has become one of the most popular email service providers (ESPs) on the market. But like all marketing tools, it may be lacking key features that your business is looking for. ” So, like a lot of marketers, you might also be tempted to select the ESP with the lowest pricing to start with. How to Choose an ESP.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

Salesforce Marketing Cloud

JANUARY 30, 2024

The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. Table of contents What is email deliverability? What factors affect email deliverability?

Deliverability 110

Deliverability Practices Tools Marketing AI 110

Litmus

FEBRUARY 2, 2023

For example, you may want to have a consistent from email address for your transactional and marketing emails for deliverability reasons (as frequent changes to your from email address could reset your sender reputation). To dissuade customers from replying to marketing emails. So, how do you prepare for this?

Autoresponders 107

Autoresponders Work Management Marketing Management Paid Search Agency 107

Optinmonster

JUNE 7, 2021

Plus, you can trigger emails to be sent as soon as someone signs up for a newsletter, discount, free trial, and more. Sendinblue is one of the best email service providers (ESPs) on the market. It has one of the highest deliverability rates, so you can be sure your emails hit the subscriber’s inbox.

API 69

API Template Display Custom Publishing 69

BenchmarkONE

SEPTEMBER 27, 2019

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel. Deliverability Tools.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. You can then trigger automated emails to new subscribers to welcome them to your brand. where they are located.

API 59

API Template Rules Click Rate 59

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Sales Tools.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? Email marketing is crucial to the success of any business. How to Choose the Best Free Email Marketing Software?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59