Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . infrastructure legislation. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Marketing Insider Group

MARCH 25, 2024

Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Influitive

FEBRUARY 22, 2018

Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. A Serviceblazer is a team builder, problem solver, and customer advocate. What is the Serviceblazer Community?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

SEPTEMBER 27, 2023

I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it. (I I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.)

Peer-to-peer 117

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 117

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace. Where do they plan to invest?

Webinar Metrics 110

Webinar Metrics Peer-to-peer Forrester Planning 110

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. Observation: The top two findings above are getting the most attention.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. Most of us take comfort in the familiar.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. The answer can make a huge difference in your sales and marketing results. Let me explain. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. In a different study, McKinsey found a strong correlation between innovation and performance.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. If you’re not convinced to dial the phone and get a valued customer testimonial yet, there’s more to come.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Peer reviews. Why Customer Testimonials Work Like Magic. Social media posts. Interviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. in the 55+ category.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. People are naturally curious about what they peers are thinking and doing. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. It’s the same now as it was in 2016 when initial studies began. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313