Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. But first, marketers need to be able to track and analyze each component of their marketing programs.

Budget Management 93

Budget Management Analytics Spending Optimization 93

Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic marketing is a full circle process.

Planning 101

Planning Work Management Marketing Management Marketing & Strategy 101

ScanmarQED

MARCH 14, 2024

I remember being told early in my career that marketing mix models are much like sausages – they need to look good from the outside and do the job, but you are better off not knowing too much about how they are made. Model-building process : Transparency starts with clearly defining the steps involved in marketing mix modeling.

Marketing Mix 59

Marketing Mix Transparency Validation Analysis 59

Vision Edge Marketing

OCTOBER 11, 2018

The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Focus on solving customer problems and making a difference.

Ad Building 179

Ad Building Work Management Business Marketing Management 179

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. Michael Brenner described several ways to improve the quality of customer case studies, and I agree with most everything he wrote.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

The Marketing Blender

MAY 4, 2021

When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. And of course, we want as many SQLs as possible to become customers. Average sale per customer. Annual revenue target.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Launch Marketing

SEPTEMBER 9, 2020

To organically boost traffic and inbound links, strategically target news and industry sites to garner attention for your custom content, which can help in getting it featured and published. PR teams are responsible for everything communications related and is integrated with marketing initiatives as well. Public Relations Activities.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

BDB

MARCH 1, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Metadata

SEPTEMBER 8, 2020

This marks a new stage for our company as we transition to our go-to market motion, and strive to introduce our technology and practice to the public, leveraging our early adopters as our advocates. It’s been a long road to reach this point, but the need for augmenting human marketers with 100x execution capability is taking off.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Marketing Blender

MARCH 15, 2021

When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. And of course, we want as many SQLs as possible to become customers. Average sale per customer. Annual revenue target.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. This success story is validating using marketing automation, so Act-On uses this type of video in the Opportunity stage,” says Linda. So I would ask a simple question: who is your ideal customer? The post B2B Content Marketing: Will Video Kill eBooks?

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Hubspot

MAY 6, 2021

While that might be the case, you might also fail to create the market, or need to spend time and energy educating customers on the value of your new idea. Identify potential marketing strategies. The four P’s of your marketing mix are price, place, product, and promotion. Consulting agency Say Yeah!

Analysis 92

Analysis Advertising Agencies Planning Work Management 92

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix. Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

ViewPoint

JULY 19, 2012

The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. ” He looks at the marketing mix like a portfolio manager at a mutual fund who is able to blend and combine things together. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

NOVEMBER 8, 2012

Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. You have a clear marketing objective. Based on decisions that are never revisited.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. You have a clear marketing objective. Based on decisions that are never revisited.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

B2B Marketing Analytics

FEBRUARY 24, 2020

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Martech Advisor

NOVEMBER 21, 2019

The idea is to look around your marketing mix to identify tools, technology, and processes that spark joy or add value to your customers and business and discard those that don’t. How can Marketers use the KonMari Method? Let's see how you can apply the KonMari method to your martech stack and marketing strategy.

Marketing & Strategy 73

Marketing & Strategy Marketing Strategy Budget Programs Organic Leads 73

B2B Marketing Analytics

JULY 22, 2019

Runs and re-runs of reports are being done, numbers being validated, presentations are being made. Marketing leaders are eagerly waiting to get their hands on the data to start putting together the story, insights, and plans for the next quarter. Last week, I was helping one of our customers prepare for their QBR.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

B2B Marketing Analytics

FEBRUARY 4, 2019

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. Determine what you want to achieve with your attribution model.

Marketing Attribution 77

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 77

Adobe Experience Cloud Blog

MARCH 7, 2016

Who are your current customers and what attributes do they have? But because you may have a smaller group of these customers, you’ll also want to couple this with basic account profiling. Leverage brand advocacy and customer referrals. Profile target accounts and their geographic density.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing 261

OCTOBER 12, 2018

“ When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates. Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image Source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Convert

MAY 24, 2022

I’m not disputing that growth demands a healthy traffic pipeline with the ability to turn visitors into customers. Increasing customer acquisition costs. CommerceNext surveyed digital marketers at top retailers to determine where they invested their marketing acquisition dollars. But the devil is in the detail.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52