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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean?

Trending Sources

A Simple Guide to Using Hashtags on Twitter [Infographic]

Hubspot

I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. It explains how powerful hashtags can be for social media marketing, the basics of how to use one, and a few best practices.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! So how do you disseminate and make sense of all this hashtag madness?

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. As a business owner, you might find yourself in a negative customer-tweet situation at some point. This tool is free and only requires that you log into your Twitter account to sign up.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day.

Why Customer Experience is the Hot New Thing in Marketing

Act-On

“The customer experience is the next competitive battleground.”. Even in advertising, witness the rise of content marketing – a way to beat out the competition in the rising roar of marketing messages. It’s old-fashioned, but it works: Be good to your customers.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Buyers must first connect Twitter and Amazon accounts, which can be done through the social settings on Amazon.

How to protect yourself on Twitter

Biznology

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. Hijacked Hashtags.

5 Ways Marketers Can Use Twitter Photo Collages

Modern Marketing

by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium.

The best automagical Twitter following tools for your business

Biznology

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.

Social media employee advocacy is the heartbeat of your company

Biznology

Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. Employee advocacy is the heartbeat of your company.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium.

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. SMX is the hashtag for the conferences.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. A hashtag.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. So how can marketers and PR professionals use Twitter more effectively?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter.

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Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 3) Experiment With New Hashtags.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Each week, Fallon picks a new hashtag (e.g.

Building Engagement on Twitter is as Easy as 1-2-3

Vertical Response

Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally.

How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Twitter Counter for network history.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists.

7 New Twitter Features You May Have Missed

Hubspot

And Twitter, whether it likes it or not, has been sounding a lot of them lately. Not only is it facing stagnant monthly active user growth , but the revenue generated from those users has disappointed a market accustomed to steady tech progression. Marketers, take note.

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 5 Key Customer Experience Facts.

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Know what your customers are asking about and give them the answer. Twitter Search.

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your hashtags. Plus, Twitter is a crowded place.

How to Use Twitter’s New Timelines

Vertical Response

Willard is all over Twitter’s newest feature, the custom timeline. Willard turned to social media when the economy crumbled as a way to generate new customers for her employer, Riggins Construction , and is now the go-to social media whiz for the 36-year-old company, which does commercial construction in Orange County, California. She’s using Twitter’s new timelines to attract new customers and engage with current ones.