Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Why we care. What to do?

Paid Search Agency 105

Paid Search Agency Advertising Channels Gartner Amazon 105

Marketing Insider Group

APRIL 26, 2021

Customer experience, trust, and product quality are quickly becoming top priorities for customers. To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Authentic Human Connection.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. A separate Gartner survey found that this can increase customer loyalty by as much as 9%.

Planning 102

Planning Allocation Service Gartner 102

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

ClearVoice

MARCH 1, 2023

Imagine this: An influencer posted some customer complaints about your company on social media. Influencer or not, a customer complaining about your product or service warrants your attention. The importance of customer feedback Ignoring customer feedback is one of the worst things you can do for your business.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. How Salesforce uses a customer data platform.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

JANUARY 10, 2023

The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, many of these ideas will be viable, depending on the maturity of platforms and the lengths to which marketers will go to meet customers where they are. Image: Gartner.

Paid Search Agency 106

Paid Search Agency Planning Loyalty Gartner 106

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 96

Service Organization Gartner Verticals 96

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 109

Email Marketing Gartner Peer-to-peer Privacy Policies 109

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Have a direct link to customer needs. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? What is a brand strategy? Consistency.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. Let’s use the example of customer onboarding for a software company to illustrate the remaining steps.

Process 229

Process Optimization Work Management Marketing Management 229

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer Satisfaction 133

Customer Satisfaction Gartner FAQ Thought Leadership 133

Marketing Interactions

FEBRUARY 8, 2022

Customer centricity mostly misses the mark in B2B. We can say we’re customer centric all we want, but for buyers and customers looking in that’s often not representative of their experience with your brand. In fact, given the buyer research, it’s often seen more as customer hostility than centricity.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. What is Customer Lifecycle Marketing.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Paid Search Agency Best Practices 134

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Cintell

MARCH 31, 2020

There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. What Contributes to Outstanding Customer Experience? What Contributes to Outstanding Customer Experience? Why Customer Experience Matters? Source: [link].

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

SmartBug Media

MARCH 17, 2021

If you work hard to make a transaction from a new customer, why wouldn’t you work just as hard to keep them around? I’ll bet you didn’t know that, according to data from Gartner , nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. Customer retention is crucial for success.

Marketo 98

Marketo Work Management Marketing Management Ad Building 98

PathFactory

MARCH 27, 2023

Together, companies will deliver better customer experiences, unique actionable engagement, and insights that drive revenue March 27, 2023 – Toronto, CANADA – PathFactory , the leading B2B Content Intelligence platform, today announced a new partnership with Inverta , a top B2B marketing consulting firm.

Advertising Agencies 52

Advertising Agencies Personalization Lead Scoring Lead Ranking 52

ClickDimensions

NOVEMBER 28, 2023

Customer Frustration 4. Customer Frustration Customers expect seamless interactions and customer journeys with businesses. When data is isolated, customer information may not be readily available to assist them. This can lead to a frustrating experience, potentially damaging customer satisfaction and loyalty.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Martech

NOVEMBER 15, 2023

Customers want to know about social responsibility Social media is also a great channel to communicate to shoppers about important themes beyond individual products. Brands can gain loyalty from ethical-conscious customers by coordinating promotions that demonstrate their social responsibility or sustainability strategies.”

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Webbiquity

OCTOBER 21, 2020

Today, brands need to continually reach out and engage customers and prospects, who have much higher expectations of them. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly. Turn paying customers into advocates. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Convince & Convert

OCTOBER 15, 2015

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Customer experience is more than customer service or quickly answered queries.

Budget Programs 167

Budget Programs Tools Paid Search Agency Gartner 167

Marketing Insider Group

JANUARY 18, 2021

Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever. Source: SuperOffice.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Vision6

AUGUST 17, 2020

You’ve heard it time and time again— customer retention will continually result in better return on investment. Read on to discover how to improve your customer retention rate and get a step-by-step guide on the path to re-purchase. Why is customer retention important? Customer retention is vital for brands to survive.

Customer Satisfaction 90

Customer Satisfaction Marketing Budget Advertising Agencies Loyalty 90

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner.

CMO 64

CMO Enterprise Management Planning Work Management 64

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131