Martech
DECEMBER 27, 2022
“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. Hassle-free returns and loyalty programs will be used to keep customers coming back in 2023.”.
Martech
OCTOBER 30, 2023
The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. By crafting relevant experiences for each customer, personalization strengthens perceptions of your brand as tailored to their needs.
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ClickZ
AUGUST 16, 2022
Start with trust and loyalty. When emphasizing a cookie-less marketing model, companies should start by building a new level of trust and loyalty with their audiences. Cultivate truly valuable experiences. Set up a digital experience platform (DXP). Prioritize and communicate transparency.
Valasys
JANUARY 14, 2020
The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). The platform is more advanced than a Content Management System (CMS) & more flexible than a Digital Experience Platform (DXP) in the engaging category of enterprise software.
Martech
APRIL 8, 2024
Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. There’s nothing better to build loyalty than “Oh, you’re starting to get irritated.
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