How To Create An Interactive Content Funnel That Segments & Converts

Webbiquity

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. From quizzes and calculators to polls and many other options, interactive content requires people to become more than passive viewers.

Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events.

Full-funnel marketing series: Awareness

Choozle

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. What problem does your customer need solved?

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

It can help you remain in touch with your leads, help you develop a much deeper relationship thanks to more engaging content, streamline your entire marketing funnel, and ensure your business remains top of mind for customers. Some steps for you to take to use email automation to optimize your entire marketing funnel can be found here. Some of the goals you may have are to nurture the trust that your new leads have when progressing through your business’s marketing funnel.

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What is: full-funnel marketing?

Choozle

The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. Jump to: What is a full-funnel marketing strategy? The stages of the marketing funnel. The value of full-funnel marketing.

How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. That’s where your streamlined, four-stage sales funnel comes in.

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How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. Discovering how to create an interactive map , for example, can become a competitive advantage. What is an interactive map? What is an interactive map?

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

The Types of Videos to Use at Each Stage of the Marketing Funnel

Single Grain

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ?

The 7 Most Useful Sales Funnel Metrics

Outreach

Sales metrics are a useful way to quantify the complex buying process that’s filled with human interactions, emotions, and decisions. Outreach’s own research has found that sales teams miss conversion expectations by more than 37% due to top-of-funnel inefficacy.

Introduction to Multi-Step Interactive Forms

FunnelEnvy

And today in this video, I’m going to walk you through what are multi-step interactive forms. But for B2B, unfortunately, it still seems to be the 1990s, where it’s still no static forms, no interactivity, and it’s pretty much the standard for most of the industry.

What is interactive marketing?

RockContent

expert Philip Kotler stressed the growing importance of customer experience in their purchasing decisions. This is where Interactive Marketing comes in. In this post, you will find out: What is Interactive Marketing? How to conduct Interactive Marketing in practice.

Marketing 101: Flywheel vs Funnel

TrustRadius Marketing

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Your Old Pal: The Marketing Funnel. The funnel is as classic as a tool can get in marketing.

Marketing 101: Flywheel vs Funnel

TrustRadius Marketing

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Your Old Pal: The Marketing Funnel. The funnel is as classic as a tool can get in marketing.

Tips To Power Your Sales Funnel With Video Content

Oracle

According to a study by Zappos, 60% of customers prefer to watch video to reading text, and visitors typically spend a full 5 minutes longer on a page when video is present. First off, understanding your customer is critical. Understanding the pain points for each of your customers is the key to producing content that solves their problems. If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua.

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Converting Leads Through the Marketing Funnel – Middle Funnel Best Practices

PureB2B

The middle of the marketing funnel is the most challenging part to convert leads through. So, the question stands, how in the world can you convert leads through the funnel if they’re always getting stuck in the middle? Overview of the Lead Generation Marketing Funnel.

How to Power Your Sales Funnel With Video Content

Oracle

According to a study by Zappos, 60% of customers prefer to watch video over reading text, and visitors typically spend a full 5 minutes longer on a page when video is present. First off, understanding your customer is critical. Understanding the pain points for each of your customers is the key to producing content that solves their problems. If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua.

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Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The huge variety of configuration and customization options are also a factor worthy of attention.

How to Excel at Funnel Optimization: A Simple Guide

Outgrow

How to Excel at Funnel Optimization: A Simple Guide. Have you wondered why your funnel isn’t bringing the results you want? In this blog, we’re going to talk about everything you need to know about funnel optimization and how to maximize your conversions through your funnels. .

How interactive case studies can leverage your conversions

RockContent

By creating engaging experiences, you optimize the buyer’s journey along the sales funnel and boost your conversion rate. Also, the practice has the potential to generate customer loyalty. Here, you’ll learn: What are the benefits of an interactive content strategy?

Multi-Step Interactive FormsAdvanced Use Cases(ABM/Personalization)

FunnelEnvy

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. So what we’ll cover here quickly is a quick recap of what interactive forms are. Hey everyone.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Before reading on, check out this short video we made called How to Make a Sales Funnel that Converts Loyal Customers which shows you how to create an e-mail sales funnel in an automated sequence: If you want your business’ sales process to run as efficiently as possible, you absolutely must get your marketing funnel – the process of converting a visitor or browser into a paying customer – right. What Is a Marketing Funnel? Stages in the Sales Funnel.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. We’ll talk about the following items: What is interactive content? What is interactive content?

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy?

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Interactive quizzes have everything that it takes to increase customers and revenue. Interactive materials, in fact, have already reached good results for companies that bet on them.

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? What is a Sales Funnel?

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How to Leverage Interactive Posts for Social Media?

Outgrow

How to Leverage Interactive Posts for Social Media? . In this blog, we are going to discuss how you can engage better with interactive posts for social media. What is an Interactive Social Media Post? Benefits of Interactive Posts for Social Media.

Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive

That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of. The post Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages appeared first on Influitive. This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account.

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. So, how can interactive content be used to empower your sales strategy and accelerate its cycle? Download for free our Interactive Content Guide !

How to Create a Demand Generation Funnel – Strategy+Examples

Outgrow

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, you’d ask, what actually happens in the funnel? This blog will take you on a ride down the funnel.

Top 5 Interactive Calculators for Websites

Outgrow

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. What Is an Interactive Calculator?

How to Collect First-Party Data with Interactive Content

RockContent

In this process, there is nothing more powerful than the proper use of interactive content. To understand how interactive marketing can be used to generate first-party data, we created this post. How can I collect first-party data with interactive content? Interactive Content

How to Create the Three Parts for Any Sales Funnel

Webbiquity

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales. Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. Sales funnel are frequently intricate, however.

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How interactive landing pages will increase your conversions in 2020

RockContent

By adding interactive content to enrichen the visitor experience. Want to know more about interactive landing pages? What is the role of interactive content in the growth of the conversion rate? That’s where interactive content comes in.

Is your brand making maximizing interest from potential customers?

Biznology

In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. Do you have a presence in all the places potential customers may try to find you?

How to Use the Funnel to Optimize B2B Lead Conversion

LeadCrunch

How to Use the Funnel to Optimize B2B Lead Conversion. To increase the conversion of marketing leads into pipeline and closed-won business, you need an in-depth understanding of the funnel. Without a funnel, it’s hard to see where and why revenue leaks are happening. SiriusDecisions commercialized this way of measuring the funnel and if you have the money to buy their two-year commitment, doing so is highly worthwhile. Inquiry implies human interaction.