RebelMouse

MARCH 2, 2023

By putting all of your content, and all of the metadata and stats that accompany that data, into a private AI data model, you can offer your customers a valuable ChatGPT experience through your own site. Completely Customizable Customize the look and feel entirely. A look at smart search using RebelMouse's ChatGPT integration.

CMS Development 59

CMS Development Enterprise Management Work Management API 59

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. They provide services, ranging from marketing agency work to custom website development. Custom Apps & Ops on a Common Core.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. First of all, stats 101 reminder: correlation is not causation. But not so fast. Yes, I’m biased on that view.).

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Walker Sands

FEBRUARY 14, 2024

And that stat caught your attention, didn’t it? It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Back in 2021, we helped them publish a data report about employees’ stressors contributing to burnout. Data strengthens 100% of PR efforts. Data helps you stand out from the crowd.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. We live in a hyper-connected world with a lot of firms creating and publishing content. Sharing helpful articles from others shows that you aren’t sales-first, you are customer-needs first. Explainer Posts. Social Media Activity.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. Some people are vendors, looking for quality leads for their software or consulting services. A few companies had self-published books on offer. See what you can.

Conference 122

Conference Account Based Marketing B2B ABM 122

Marketing Interactions

JULY 25, 2019

Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. 80% of buyers say the customer experience is as important as the product ( source ).

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

chiefmartech

MAY 27, 2019

I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) And martech vendors: make your tools easier to use. The exact subset worth utilizing will undoubtedly change over time, as your business, customers, and stack evolve. Value is what really matters.

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Hubspot

FEBRUARY 14, 2013

As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests. Source: Journal of Economic Perspectives ) Tweet This Stat. Source: NY Times ) Tweet This Stat.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Content Standard

FEBRUARY 2, 2023

ChatGPT’s public release has caused interest in AI-generated content to skyrocket, but it’s important to note that leading media publishers have utilized automated reporting for years now, which provides some insight into initial use cases and public reactions to the technology.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Televerde

APRIL 14, 2021

Originally published by the Miami Herald on March 4, 2021. Televerde, a Phoenix-based company that puts incarcerated women to work as sales, marketing and customer service representatives for corporate clients, is hiring inside the Homestead facility. by Yadira Lopez. The mixed security prison houses about 600 women.

Paid Search Agency 52

Paid Search Agency Training Advertising Agencies Eye-Tracking 52

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

6sense

DECEMBER 8, 2021

In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. When deciding whether to sponsor an event, we need data to let us know if attendees fall into our ideal customer profile (ICP) and focus accounts. Right to Diversity. Right to Reduce Waste.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Brandpoint

SEPTEMBER 11, 2018

His editorial rule: don’t publish anything without an expert or influencer quote. I think one of the most meaningful stats about the future of content marketing is from Gartner Research : By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Vidyard

DECEMBER 23, 2020

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. Both platforms allow teams to embed, share, and track videos, and to customize their video player. This post was originally published on April 22, 2019. How do you choose between Vimeo vs. YouTube for business?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

NetLine

JULY 1, 2021

The original creator grows their audience base and the publisher doesn’t need to spend any additional time or resources creating content either on the same topic or on something completely different. Knowing those stats, it should come as no surprise that most B2B buyers will not be known by the vendor until very late in their journey.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Contently

SEPTEMBER 13, 2016

Content Marketing World recaps have become a cottage industry in their own right for tech vendors. The other side consists of career marketers who embraced content when they realized that what customers wanted from brands had changed. Sure enough, there have been a ton of recaps already, including a few very good reads.

Content Marketing 60

Content Marketing Content Marketing & Strategy Paid Search Agency 60

6sense

AUGUST 28, 2021

In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. When deciding whether to sponsor an event, we need data to let us know if attendees fall into our ideal customer profile (ICP) and focus accounts. Right to Diversity. Right to Reduce Waste.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

chiefmartech

FEBRUARY 27, 2017

In one of his recent articles, Scott Brinker says: While there will still be plenty of software applications with UIs for us humans, increasingly businesses will need to orchestrate and enhance these applications programmatically through APIs — as well as create their own custom-tailored software on the back of these services.

API 40

API CMS Development Enterprise Management eCommerce 40

Contently

DECEMBER 6, 2016

They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. We help hundreds of the world’s top brand publishers run their content marketing programs. Second, vendors that aren’t that good at content are selling zombie pods.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. First up was Scott Anderson, Vice President of Customer Communications at HP.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Webbiquity

JANUARY 1, 2019

Understanding this, a number of smart vendors have developed marketing technology (tools) to help with evaluation. Written almost exactly a year ago, this post compiled and analyzed the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts during the last two months of 2017.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 months [Tweet This Stat]. Companies invested $500B in digital marketing just last year, according to Gartner [Tweet This Stat]. A positive trend, no doubt.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We see the same thing with our customers. Jay: It’s more like customer service. What is your social media stat of the week? I was a customer of this company for a while.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We see the same thing with our customers. Jay: It’s more like customer service. What is your social media stat of the week? I was a customer of this company for a while.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how. All you need to do is provide the information! Case Studies.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Webbiquity

FEBRUARY 16, 2011

Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. Now you can provide links to your published works as part of your profile.&#. Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Optinmonster

JULY 21, 2023

” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. IBM ) 75% of B2B buyers utilize social networks (like Facebook and Instagram) to be more informed about vendors they’re interested in. GFK ) For more eCommerce stats, read Useful eCommerce Stats You Must Know.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Martech

FEBRUARY 14, 2023

The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. They also differ in whether they focus more on B2B, B2C, retail, publishing, etc. Other CDPs include lots of front-end “activations.”

Work Management 112

Work Management Marketing Automation Services Marketing Management Multivariate analysis 112

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Specifically, there are 3 focus areas: WHO are your target customers – basic demographics, job title, location etc?

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Marketing Insider Group

OCTOBER 28, 2020

In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. But doesn’t meet customer needs and doesn’t move the needle on leads or revenue. The best marketers find a way to deliver marketing ROI through helpful, customer-focused content, published consistently.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

KoMarketing Associates

APRIL 29, 2020

Vendor content, for better or for worse, is one of the primary sources of information buyers use to evaluate products and services. We’ll also take a look at how content influences both the B2B buying purchase process and customer retention after the first sale. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

chiefmartech

JANUARY 30, 2021

And — bless their heart — every year, they publish a Business at Work report that shares those stats in aggregate from more than 9,400 customers. For example, even though Microsoft Teams comes standard with the Microsoft 365 Business Basic subscription, in Okta’s data, 42% of those customers use Zoom and 32% use Slack.

Enterprise Management 137

Enterprise Management Work Management Marketing Management Best Practices 137